AIRC’s Professional Certificate in Applied International Enrollment Management
for Institutional Practitioners.
IEM 360° (formerly ISREP - International Student Recruitment & Enrollment Planning) is AIRC's flagship professional certificate course, designed for institutional practitioners who are ready to master the complexities of the international enrollment management (IEM) landscape.
This comprehensive course is crafted by experts to cover the full IEM lifecycle and equips participants with industry best practices and tools designed to enhance their professional profile while building a strong peer network.
IEM 360° is delivered as a 10-month, online cohort-based program including synchronous presentations, self-paced readings and assignments, and group discussions.
Topics include recruitment partnerships, regulatory environments, education systems, admissions processes, marketing strategies, budget modeling, and more. The course culminates in a capstone project of developing a strategic international recruitment plan, leaving participants with a tangible takeaway to showcase expertise and support career advancement.
Course Details
Modality: Online course with monthly synchronous meetings
Dates: January 7 - September 31, 2027
Prerequisites: One year of experience in international education (recommended)
Cost: $1,000 member / $1,500 non-member
Grants
are available
2027 Cohort - Enrollment Now Open!
Enrollment Deadline: Dec 31, 2026
AIRC Members: Login to the Member Portal or contact staff@airc-education.org for your member-pricing discount code.
Course Objectives
After completing IEM 360°, participants will be able to:
- Complete a pre-departure market entry analysis.
- Identify key components of a third-party recruitment strategy.
- Explain the impact of foreign and domestic regulations on international recruitment.
- Examine the complexities of foreign educational systems and approaches to international admissions.
- Identify and enhance existing international marketing and communication strategies.
- Develop a strategic international recruitment plan with associated budget.
Course Content
Throughout seven distinct modules, participants gain a deep understanding of the IEM landscape.
Module 1: The Effective Recruiter
Module 2: Productive Partnerships with Third-Party Recruiters
Module 3: Navigating the Regulatory Environment
Module 4: Deciphering Educational Systems and the Admissions Process
Module 5: Impactful Marketing and Communication Strategies
Module 6: Customizing Your International Recruitment Toolkit
Module 7 & Capstone Project: Strategic International Recruitment Planning and Budget Modeling
IEM 360° - Gateway Impact Grant for Professional Development
AIRC and Gateway International Group are pleased to offer grants for the 2027 cohort of IEM 360° through the Gateway Impact Grant for Professional Development.
Grant Details
Amount: $500 (50% off member price)
Awards available: 5
Eligibility: Active AIRC members (open to all member types) employed in international enrollment management or related areas of international education.
Application Deadline: Friday, December 11, 2026
Notification Date: Wednesday, December 16, 2026
Course Faculty
IEM 360° is instructed by top professionals in the International Enrollment Management field, representing both the institutional and service provider perspective.
Vanessa Andrade
Director, International Programs and Partnership Development & CSUN Deputy Senior International Officer, California State University, Northridge
Christopher Johnson
Senior Director and Head of Global Partnership Development,
Arizona State University
Emily Kirsch, Ph.D.
Director of Program Development, Berkeley Global
University of California, Berkeley
Amy VanSurksum, Ph.D.
Senior Vice President, Business Development
Studyportals
"IEM 360° provides an important cross section review of key facets of international recruitment and enrollment planning. I highly recommend this course to others."
-
Adam Holden
Director of International Partnerships & Recruitment
University of Maryland, Baltimore County
2023-24 Cohort
2027 Cohort - Enrollment Now Open!
Enrollment Deadline: Dec 31, 2026
AIRC Members: Login to the Member Portal or contact staff@airc-education.org for your member-pricing discount code.