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INTERNATIONAL ENROLLMENt management

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AIRC (pronounced "air-sea") is a dynamic network of accredited educational institutions, service providers, and student recruitment agencies that seek to promote standards-based international

student recruitment and enrollment practices.

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Annual Conference

The AIRC Annual Conference is the only event dedicated solely to international student recruitment and enrollment strategies.

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AIRC PROMOTES ETHICAL, STANDARDS-BASED INTERNATIONAL enrollment strategies.

As a leader in the field of international enrollment management, AIRC develops and provides essential resources, services, and programs for its 400+ members to advance their recruitment goals and adhere to standards. AIRC is a 501(c)(3) membership association and a Standards Development Organization (SDO) registered with the U.S. Department of Justice and the Federal Trade Commission.

  OUR EXPERTISE

  • Professional Development
  • International Enrollment Management Resources
  • Educational Agency Certification
  • Conferences and Events
  • Advocacy for the Sector
  • Networking and Partnerships
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Current & Upcoming Events

Latest News

November 12, 2025
The New Reality of Global Enrollment: Partnering for Education and Employability For decades, studying in the United States has symbolized ambition and possibility for international students. Yet the motivations guiding those choices are evolving. Today’s students view education not only as an academic pursuit but as a strategic investment—one that must yield tangible outcomes in employability, immigration access, and long-term career growth. This evolution has implications not just for students, but for the institutions and agencies that serve them. Universities and recruitment partners alike are being challenged to rethink how programs are designed, positioned, and supported. Understanding the Shift: From Prestige to Practical Outcomes Recent data from Revelio Labs, analyzing over 150 million hiring records, reveals a clear trend: entry-level hiring is shrinking while demand for experienced professionals rises. As automation and AI reshape industries, early professional exposure is no longer a bonus—it’s a prerequisite. For international students, this means planning practical training—such as Curricular Practical Training (CPT) and Optional Practical Training (OPT)—from the outset of their academic journey. Moreover, proposed updates to the H-1B system that favor higher-paying positions will further reward graduates who transition quickly into meaningful employment. Universities that integrate employability into the student experience are better positioned to attract and retain these globally minded learners. Learning from Global Models The global enrollment landscape underscores the urgency of adaptation. The U.S. share of the international student market has fallen from 28% in 2001 to 16% in 2024 (ICEF Monitor, 2024). Meanwhile, competitors such as Canada have expanded by aligning education policy with clear, predictable work pathways. Canada’s co-op education framework offers a compelling example: paid, field-related work is built directly into the degree structure, and universities such as Waterloo and UBC guarantee students industry exposure before graduation. Between 2012 and 2022, Canada’s international enrollment rose by 201%, compared to 24% in the U.S.—a gap driven largely by transparent, work-integrated models. Redefining Institutional Value For U.S. institutions seeking to remain competitive, the challenge is not simply to offer CPT or internships, but to embed employability into the core of the educational experience. Effective strategies include: Proactive Guidance – Integrating early advising on CPT, OPT, and H-1B pathways ensures students plan their work experience strategically. Tailored Career Support – International students benefit from dedicated career services that address visa-specific job searches and employer communication. Curricular Integration – Making internships or co-op placements credit-bearing guarantees every student gains relevant U.S. experience before graduation. These practices strengthen both student outcomes and institutional reputation by linking learning with demonstrable return on investment. The future of international education will belong to those who bridge expectation and outcome—those who recognize that employability is not an afterthought but the foundation of value. Author: Christina Chen, GoElite Inc.
October 1, 2025
Credential Evaluations: The Hidden Key to Building Trust in International Admissions In today’s global education landscape, accuracy and trust are non-negotiable. As institutions navigate processing international applications, the need for reliable, consistent, and fair assessment tools has never been greater. Credential evaluations offer a simple but powerful solution—bridging gaps between diverse education systems, reducing risk, and streamlining admissions decisions. But the benefits don’t stop at universities. For recruitment agents, integrating credential evaluations into your workflow can significantly elevate your credibility, reduce rework, and position you as a true partner in student success. Whether you're an institution aiming to uphold academic integrity or an agent striving to stand out, credential evaluations are no longer optional—they're essential. Why Credential Evaluations Matter to Institutions 1. Reduce Risk Universities are under increasing pressure to detect document fraud and uphold academic standards. Credential evaluations add a trusted third-party layer of authentication, protecting institutions from admitting unqualified or misrepresented applicants. 2. Ensure Fair Admissions With thousands of education systems around the world, it’s nearly impossible for institutions to fairly assess all applicants without some form of standardization. Evaluations create a common language for reviewing foreign credentials. 3. Speed Up Decision Making When students provide ready-to-evaluate credentials, institutions save time. Admissions teams can move faster, leading to higher placement rates and improved student satisfaction. Why Credential Evaluations Benefit You as an Agent 1. Increase Your Credibility Submitting complete, authenticated, and evaluated documents makes you a trusted partner. This credibility leads to: Repeat partnerships Higher application conversion rates Invitations to preferred agent programs 2. Reduce Rework and Rejections Applications often get delayed or denied because of: Incomplete documents Unofficial translations Unverifiable institutions Credential evaluations help minimize these issues and reduce unnecessary back-and-forth. 3. Position You as a Professional Consultant Offering evaluation guidance shows you’re more than just an agent—you’re a strategic advisor. You help students understand the value of their education and guide them toward successful outcomes abroad. How to Integrate Credential Evaluations into Your Process Identify the Requirements Find out which credential evaluation services are accepted by your partner institutions. ECE works with more than 2,000 institutions across the U.S. and Canada. Educate Your Students Explain how evaluations improve their chances of admission, credit transfer, or visa approval—and why starting early matters. Build It into Your Workflow Create a checklist for evaluations as part of your application process. Help students gather necessary documents and start evaluations early. At ECE we’re proud to work with recruitment agents. We even offer a dedicated ECE Agent Portal™ that allows you to place and track orders on behalf of your students. Trust Is the Currency of Global Education In a competitive recruitment landscape the agents and institutions that stand out are those who lead with integrity, clarity, and professionalism. Credential evaluations might seem like a small step, but they play a powerful role in building that trust—ensuring that every application is not only complete but also credible. For institutions, evaluations uphold academic standards. For agents, they elevate your reputation, simplify workflows, and strengthen your value as a long-term partner. Most importantly, for students, they facilitate a smoother, more transparent path to global education.
September 30, 2025
Introduction The Philippines is emerging as a promising international recruitment market for U.S. higher education institutions. With a young, globally minded population and strong historical ties to the U.S., Filipino students are increasingly considering international study, especially in the U.S., as a pathway to personal and professional growth. In a recent webinar hosted by IDP, in-country experts Jojo Habana, Philippines Country Director and Romina Romero, Country Destination Manager - Canada/US shared valuable insights into student motivations, enrollment trends, and recruitment strategies tailored to the Philippines market. IDP Philippines recently expanded U.S. operations, making it a perfect time for partners to diversify their recruitment strategies into this growing market. This article distills key insights and takeaways from the webinar. Philippines Country and Education System Overview 
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