US takes first place in the eyes of international students, according to new IDP research

New research reveals a sharp increase in the popularity of the US as international students respond to policy changes in Canada, Australia and the UK.

Changes in government policies have had a significant impact on the higher education market and shaken up the top four major study destinations, according to international education specialist IDP Education’s latest Emerging Futures, Voice of the International Student research report.

The research, which collated the views of more than 11,500 prospective, applied, and current international students from 117 countries, has revealed significant shifts in how international students perceive and engage with study destinations amid a period of ongoing political and social change in the sector.

The US, which ranked last of the four leading study destinations in the previous iteration of Emerging Futures in October 2023, has claimed the top spot of first-choice destination for the first time since IDP began surveying students on this question. Canada has felt the biggest impact, falling from  first place (tied with Australia) to fourth. Australia has dropped to second, and the UK retains third place. In addition, student perceptions of New Zealand and Ireland as first-choice study destinations improved.

Simon Emmett, IDP Connect Chief Executive Officer, said these results reflect the impact restrictive policy changes are having on prospective international students, more than half of whom have changed their minds on their first-choice destination.

“This is the first time we’ve ever seen the US ranked as the most popular study destination for international students in the Emerging Futures research,” said Emmett.

“The growth in the US and emerging markets demonstrates that students remain committed to bringing their global study dreams to life but are sensitive to policy changes. The results are a reminder that governments in the UK, Australia and Canada need to provide clarity on international student policies in order to maintain the competitive advantage they have in this global industry.

“Acknowledgement of the rich cultural, academic and economic contributions made by international students to their communities is also required to ensure these countries are seen as welcoming and attractive destinations.

“The actions taken by students have played out as predicted by our previous Emerging Futures report released in October 2023. We will continue to share the voice and concerns of students as we navigate an unstable climate and connect them with life-changing global opportunities,” he said.

Students ranked the US highest for quality of education, graduate employment opportunities and value for money. A ‘high quality of education’ was rated the key driver in first-choice destination selection among the top four destinations, and the latest findings revealed that the top factor students use to identify the quality of education in a destination is its ‘availability of graduate employment schemes’.

Interestingly, when choosing a program of study, ‘demand for jobs in my destination country’ came in above ‘demand for jobs in my home country’, with students from China and the Philippines most likely to choose a program based on earning potential after graduation.

Tennealle O’Shannessy, IDP Education Chief Executive Officer and Managing Director, said that with so much visa and policy disruption, students are reliant on IDP’s quality advice more than ever, while institutions are turning to IDP’s real-time demand data and global network intelligence to better understand students’ needs.

“As governments in some countries adopt measures which impact international students, demand is inevitably being affected and it is increasingly difficult for driven and bright students across the world to pursue their global goals,” said O’Shannessy.

“IDP’s trusted team of counselors worldwide are by students’ sides providing essential support and guidance at this critical time.

“IDP will continue to champion the voice of international students and equip institutions with the latest emerging trends to inform their strategies. We will work together with the sector to ensure that students are across the latest information, feel part of a supportive network and can thrive in their chosen study destination.”

For more insights from IDP’s Emerging Futures, Voice of the International Student research, download the infographic report.

About IDP Education’s Emerging Futures research

IDP’s Emerging Futures research on the perceptions of more than 11,500 prospective, applied and current international students builds on the findings of the Crossroads and New Horizons research series, and aims to equip the international education sector, institutions and policy makers with informed insights to offer exceptional global education experiences aligned to student priorities. 

About IDP Education

IDP is a global leader in international student placement and a proud co-owner of the world’s most popular high-stakes English language test (IELTS).

IDP is listed on the Australian securities exchange (ASX:IEL) and has 6800 employees across more than 30 countries. Its websites attract 100 million visits a year.

We specialise in combining human expertise with digital technology to help people get accepted into their ideal course, take an English language test or learn English in their schools. Our teams work side-by-side with our customers, at every step from course search through to starting their dream course or career.

We partner with more than 890 quality universities and institutions across Australia, Canada, Ireland, New Zealand, the United Kingdom and the United States. Our data insights are relied upon by organisations around the world to help ensure policies are informed by the diverse needs, challenges and motivations of students.

Most of all, we are proud of our people, who are trusted by our customers to help them realise their global study or career goals.

AIRC Webinar Series Tackles the Diverse Ways International Students Access U.S. Higher Ed and Why It Matters for Recruitment

AIRC Webinar Series Tackles the Diverse Ways 

International Students Access U.S. Higher Ed 

and Why It Matters for Recruitment

FALLS CHURCH, VA – April 18, 2024 – AIRC: The Association of International Enrollment Management announces a new webinar series: U.S. Entry Points for International Student Educational Avenues. 

This wide-ranging series will focus on the many entry points international students use to access higher education in the U.S. Each webinar will closely examine diverse avenues involving English Language Programs, Community Colleges and University Transfer Admission, International Student Athletes, Secondary School Recruitment and Admission, and Cultural Exchanges, Vocational Training, Community Engagement, and Non-Credit Experiences. 

Participants will learn why each of these entry points, and the many connections among them, should be a chief consideration when developing and implementing an international student recruitment and enrollment plan. 

Webinar attendees will hear directly from experts working in model institutions and organizations that facilitate these entry points, including EnglishUSA, Oxford International Digital Institute, The Association of Boarding Schools (TABS), Shoreline Community College, AmeriCamp, and many more. 

From May through September, AIRC Members can register for each webinar for free, with non-AIRC members paying $35 per webinar. The online sessions will be easily accessible through the AIRC website. 

AIRC’s Executive Director, Clay Harmon EdD, notes, “Attending the entire series will provide the most value. Learning the connections and intricacies between each of these entry points, will help you, your team, and your organization or institution better understand how to support international students at every level and what you need to do to make it happen.” 

Webinar listeners will also learn how to create and sustain international student educational avenues, identify the associations and organizations that support, promote, and advocate for these diverse journeys, and better grasp how international students often move through a variety of experiences along these entry points to the U.S.  

About the American International Recruitment Council (AIRC)

The American International Recruitment Council (AIRC) is a 501(c)(3) non-profit membership association recognized by the U.S. Department of Justice and the Federal Trade Commission as a Standards Development Organization (SDO) for the field of international enrollment management.  AIRC champions the interests of international students, educational institutions, and educational agencies through the development of professional standards and partnerships that advance effective and strategic practices in international enrollment management.

Contact:

Clay Harmon, Executive Director

American International Recruitment Council

+1 240-547-6400

Clay.Harmon@airc-education.org

What Questions Should an Agent Ask before Selecting a Credential Evaluation Agency?

Disclaimer: The following blog post is sponsored by ECE. The content represents the sponsor's views and not necessarily AIRC's. Please contact staff@airc-education.org with any questions about the content. AIRC visitors may be interested to learn more about credential evaluation services provided by members of the Association of International Credential Evaluators, Inc. (AICE) in addition to members of NACES as described below.

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A credential evaluation ensures that your student receives proper recognition for the education they have already completed at an international institution. Credential evaluations validate academic work completed outside of the United States and Canada and can offer an equivalent grade point average (GPA) calculation, U.S. or Canadian credit and grades for courses completed, and an assessment of their degrees earned.  When making admission decisions, higher education institutions can use this information to decide if a student is admissible (at the graduate or undergraduate level), if they may qualify for financial aid or scholarships, and can help determine if any transfer credit can be awarded. Not only does this save the student time and money towards their new degree, but it also helps you (the agent) counsel students to choose schools that align with their academic achievements and career goals.

What type of report will my student need?

Most evaluation companies offer a variety of report types to meet your needs. Consider if your student will need to provide a GPA calculation for financial aid, scholarships, or program admission. If your student is applying for graduate level admission, they will need to show they have earned the equivalent of a U.S. or Canadian bachelor’s degree, which can be determined by a general degree assessment. If the student is transferring in, they would want to obtain a course-by-course evaluation to ensure that that they can be awarded the applicable transfer credits.

What are the agency fees?

The cost of the report itself is typically promoted and visible. However, there are often additional fees that should be considered when comparing costs. Additional copies carry an extra charge, as will adding on a rush service. You will pay for the cost of your shipping, which can vary based on speed and destination. Some companies will charge for every credential or page evaluated per application, while other companies, like Educational Credential Evaluators (ECE), charge one flat fee regardless of the number of credentials included. Some companies also charge for things like sealing an envelope, document verification fees, electronic delivery, or cancellation fees. Make sure to include the cost of all additional fees when comparing costs across companies.

How are the reports sent?

Does the credential evaluation company offer a secure, electronic portal to receive your reports as soon as they are completed? If you are on a timeline, make sure to check their current turnaround time. ECE’s current turnaround time is an average of 5 business days. It is important to be aware that the turnaround time is calculated from the time all documents are received, so if you are mailing documents or need to receive paper copies of the report, make sure to allow sufficient processing time or use a company that offers a rush service. Our online portal, ECE® Dispatch, allows us to instantly send completed evaluation reports to schools, and our reports include color copies of the student’s official, vetted credentials.

 What documents are required?

Some credential evaluation companies require original, official documents sent directly from the originating school to their offices. Look for a credential evaluation company that provides a chart or tool that specifies exactly what documents are needed based on the originating country and degree type, as well as how the document needs to be received. At ECE, we complete reports based on country-specific data collected by our research evaluator team that spends a great deal of time determining what is most secure and what is truly available to students in their country. In many cases, the student can send their original documents directly to us for their evaluation. We also accept electronic documents from a variety of sources like Digitary, the National Clearinghouse, my eQuals, World Document Service, and more.

Is the credential evaluation agency reputable?

While researching evaluation companies, I would encourage agents to review background information on the company. I would look for testimonials and a customer satisfaction rating. Look for a credential evaluation agency that is a member of NACES, the National Association of Credential Evaluation Services, to ensure quality and reliability. Many institutions only accept evaluations from NACES members. In addition, you can check the company’s Better Business Bureau rating, which assesses customer ratings and complaints, business transparency, and credibility on a scale of A+ (highest) to F (lowest). For example, ECE has an A+ BBB rating.

 In summary, obtaining credential evaluations for your students allows them to utilize the education they have earned internationally, but not all evaluations bear the same quality and transferability. Make sure to do your research, ensuring the company is reputable and transparent. Don’t forget to check the company’s reviews and ratings and reference the NACES members list. Compare the full cost of the report, including fees, and prepare the documents required for the evaluation. An accurate credential evaluation paves the way for your student to substantiate the skills and experience they bring across borders. 

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About the Author:  

Lauren Usma has been with ECE® as a Client Solutions Manager for a year. Prior to coming to ECE, she worked in higher education as the International Student Coordinator and PDSO, where she helped recruit international students to the U.S. She was the lead immigration advisor for her institution, helping to guide students through the F-1 student visa regulations and college admissions process.

Educational Credential Evaluators (ECE), a non-profit organization located in the United States, reviews academic achievements by individuals from other countries and converts them to the U.S. or Canadian system. ECE is a charter member of NACES and a recipient of the Better Business Bureau Torch Award for Ethics.

IDP Releases Key Findings from the Survey on a National Strategy for International Education in the U.S.

Earlier this month, IDP was pleased to release the key findings from the Survey on a National Strategy for International Education in the U.S.

The survey was created in consultation with the following organizations: AACRAO, ACCT, ACE, AIEA, AIRC, EnglishUSA, IIE, NACAC, NAFSA, The Presidents’ Alliance on Higher Education and Immigration, the U.S. for Success Coalition, and others. The idea for this survey originated from the IDP’s 2023 Think Tank event, “Destination 2030: Reimagining the future of student mobility.”  All consulting organizations provided important input on the survey purpose, content, and design. The survey was administered and analyzed by IDP at no cost.

Survey Overview

The purpose of the survey was to identify collective strategic priorities for international education in the U.S. among higher education leaders and stakeholders, in support of the advancement of a formalized national strategy. The 15-minute online survey was out in the field between November 28 – December 22, 2023. This survey was designed for leaders in higher education who possess influence, perspective, and vested interest in the strategic integration of international education in the United States and was open to any professionals actively engaged in the field of international education.

The survey engaged a diverse group of over 400 professionals from various organization types within the field of international education.

Focus Areas

The survey explores four key areas:

• Value of a national strategy – country and institutional/organizational level

• Setting targets

• Choosing tactics

• Role assignment and organization

Survey Results

The results of the survey underscored the importance and complexities of developing a comprehensive national strategy for international education in the United States.

Respondents noted the importance of such a strategy in fostering U.S. global competitiveness, innovation and research, enriching cultural diversity, reducing barriers, and increasing access. However, several concerns were also raised, including sustaining the plan amidst changing government support and geopolitical trends.

Several key areas of consensus also emerged in the survey results, laying the foundation for future advancement of U.S. international education. One of the strongest areas of consensus was around the need for modernization of work pathways, visa policies, and opportunities for residency post-graduation, with expanded federal support and dual intent for F-1 students. Respondents also highlighted the importance of increased funding and federal support to attract more international students to the U.S.
 
Diversity also emerged as a key theme, with strategies proposed to address visa denial rates, provide scholarships for underrepresented groups, and promote study abroad opportunities to a wider range of students. Respondents identified quality, access, and support as critical components to expanding education abroad opportunities.

In terms of organization and governance, opinions were split between establishing a White House coordinating council and creating an independent cross-sector body. Most respondents agreed on the need for government funding, while alternative funding suggestions included contributions from higher education institutions and related organizations.

While much work is yet to be done, the survey results identify key strategic priorities and action areas that will advance the national conversation and drive real progress in U.S. international education.

CTA: Explore the full survey results

Download the Key Findings report: https://resources.idp-connect.com/us-sector-survey-report

About IDP

IDP is a global leader in international student placement and a proud co-owner of the world’s most popular high-stakes English language test, IELTS.

IDP is listed on the Australian securities exchange (ASX:IEL) and has 6,800 employees across more than 30 countries. Its websites attract 100 million visits a year.

We specialize in combining human expertise with digital technology to help students get accepted into their ideal program and help institutions enroll the best-fit students. Our teams work side-by-side with students at every step, from online searches through to starting their dream program or career.

We partner with more than 890 quality universities and institutions across the United States, Australia, Canada, Ireland, New Zealand, and the United Kingdom. Our data insights are relied upon by organizations around the world to help ensure policies are informed by the diverse needs, challenges, and motivations of students.

AIRC joins group of 10 education organizations and advocates as a founding member of the U.S. for Success Coalition

AIRC is excited to announce that it has joined a group of 10 other education organizations, think tanks, and advocates as a founding member of the U.S. for Success Coalition to foster international student success in the United States through a coordinated national effort. The coalition will work in partnership with the U.S. government, higher education institutions, the business sector, and other key partners to foster supportive federal policies and practices that allow the U.S. to compete and cooperate effectively on the global stage. By welcoming international students to the nation’s campuses and making pathways for them to apply their knowledge and skills in local economies upon graduation, the coalition aims to position the U.S. as a leading destination for the world’s talent. Read more [see attached]

ApplyBoard Pulse Surveys Show Students’ Desire for Affordability and Employability

Over the past year, several countries welcomed record numbers of incoming international students. However, with increased interest comes fiercer competition, whether between students for popular programs or between destination markets to attract the brightest minds. Understanding the factors that drive today’s international students, from affordability to practical experience opportunities, can help institutions and destination markets attract tomorrow’s innovators.

This October marked the second edition of ApplyBoard’s Recruitment Partner (RP) Pulse Survey. ApplyBoard also launched its Student Pulse Survey, which twice invited (once in Spring and once in Fall) prospective students to share their views on studying abroad. Combined, these surveys can provide international education stakeholders with invaluable insights about student sentiment in order to drive strategic decisions.

How Did Student Perceptions of International Study Change in 2023?

Many respondents to ApplyBoard’s RP Pulse Survey noted that students continue to see education as a path to a brighter future, as shown in the chart below. However, the proportion of respondents reporting a decrease in the number of students interested in studying abroad rose by 10 percentage points from the 2022 RP Pulse Survey. This change is likely due to a range of factors.

In 2022, the percentage of counsellors seeing a significant increase in prospective international students was over 50%. This enthusiasm aligned with major sector shifts. For example, in the United States, the year-over-year growth rate of new international student enrollments hit a 40-year high in 2022–23.[1] It’s worth noting that the post-COVID boom likely played a role in this massive growth rate.

As the four major English-speaking study destination countries remain open, there are fewer obvious opportunities for dramatic increases in student interest. Amid ongoing global inflation and its impact on families worldwide, the affordability of international study may also be causing prospective students to take a closer look than ever at the cost of studying abroad.

Employment Top of Mind, Visa Processing Concerns Ease

The cost of studying remained the most important determining factor in the eyes of student counsellors and students. 86% of respondents selected it, up one percentage point from 2022. Cost of studying scored 15 percentage points higher than the next-highest factor. This emphasizes that, as in ApplyBoard’s survey last year, affordability remains a top student concern.

The second- and third-highest rated factors are also linked to finances, but speak directly to employability. 71% noted opportunities to work while studying were important. This option was a new addition to this year’s survey, and possible overlap between it and “post-graduation work opportunities” may contribute to why the latter option was chosen by 70% of respondents this year, but 80% last year.

63% of participants highlighted how important opportunities for permanent migration are to students. As such, it’s vital that destination markets and academic institutions promote clear avenues to permanent residency to current and prospective international students.

Visa processing times and approval rates were the option that changed the most dramatically from 2022 to 2023, and this rise in confidence may align with process improvements across the sector. For example, US student visa appointment wait times were the shortest they had been in two years in early 2023.

Interest in Health Programs Rises as Business Interest Falls

This year’s two Student Pulse Survey editions show shifting program interests among the world’s students. Although business maintained its position as the most popular program through 2023, other subjects, including health, saw increased attention.

23% of respondents to the Fall Pulse Survey indicated they were interested in studying health, an increase from 14% in Spring. It appears interest in business waned as health increased: only 36% of Fall respondents showed an interest in the field, compared to 47% earlier in the year. Still, the persistent popularity of business will be a trend worth watching in 2024.

This corresponds with internal ApplyBoard platform search data shared in ApplyBoard’s 2024 trends report. Student searches for health science programs ticked up from 11.5% of total share in 2022 to 11.9% in October 2023. But this rising interest still lags behind the swelling labour market demand, as the global shortage of health care workers is projected to persist through the next decade.

How Are Students’ Motivations for Studying Internationally Changing?

While governments and institutions attempt to woo prospective international students to their nations, the Student Pulse Survey showed historically motivating factors losing their influence over respondents.

Students viewed studies abroad with more nuance through the year. Every factor influencing students’ study abroad choices decreased in the “Extremely influential” category and increased in the “Very influential” category between Spring and Fall.

These findings may point to another variable becoming more salient, such as long-term earnings potential. This highlights institutions’ responsibility to explain how their programs’ costs will help students earn more in the future.

While it’s difficult to estimate if this is the start of a long-term trend, institutions, governments, and recruiters must nevertheless remain focused on creating accessible study abroad experiences for the world’s students. This means addressing local and international influences like rising housing prices and programs’ unique utility in regional job markets.

The Bottom Line

The ApplyBoard Pulse Surveys remain a useful tool for checking in on the international education sector. By monitoring how students and student counsellors view different markets as well as the sector itself, stakeholders are better equipped to gauge and address challenges in a timely and strategic manner with sector partners.

To drive continued connection with international students, academic institutions should consider the following:

• This year’s survey results show that while interest in international study remains strong, students are placing a higher value on factors like affordability and programs that teach career-related skills. Highlight scholarships or financial aid open to international students, or unique work-integrated learning opportunities your institution offers. When connecting with future students, also speak about how international education can lead to more prestigious and in-demand career paths.

• Destination markets that offer transparency about current costs of living while also providing robust post-graduation work opportunities will benefit from attracting—and retaining—top global talent.

• Careful consideration of evolving program preferences must dictate recruitment strategy in 2024 and beyond. This requires flexibility in both the messaging and the execution of institutions’ offerings.

[1] The PIE News, US hosted over one million students last year. November 2023.

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ABOUT APPLYBOARD

ApplyBoard empowers students around the world to access the best education by simplifying the institutional search, application, and acceptance process. By connecting international students, academic institutions, and recruitment partners on a single online platform, ApplyBoard drives qualified student applicants and diversity to more than 1,600 campuses across Canada, Australia, the United States, the United Kingdom, and Ireland. ApplyBoard has helped more than 600,000 students along their educational journeys.

To learn more about ApplyBoard, please visit applyboard.com.

AIRC Signs on to Secretary Letter to make permanent the ability of consular officers to waive in-person visa interviews for international students

Through the US For Success coalition, AIRC joins colleagues in requesting to make the current in-person visa interview waiver policies permanent, or to continuously extend them until conditions and infrastructure are ready for the expected volume of nonimmigrant visa applicants so that resources can continue to focus on applicants who need more scrutiny. Read the letter.

News and Blog

From Local to Global: The Transformative Effects of International Student Recruitment on US Higher Education

The developing global preference for studying abroad has brought a new landscape for international student recruitment. The USA is undeniably one of the most sought-after study destinations which also dominates the World University Rankings. However, over the years unprecedented and significant changes have been witnessed in the higher education enrolment curve.

Speaking of Fall 2021 domestic enrolments, the country had 15.44 million undergraduate students. It was a 21% year-over-year decline in enrolment. Additionally, postsecondary student domestic enrolment has declined by 4.9% from 2019 to 2021. This was a significant decline in higher education enrolment since the year 1951. The country’s shrinking birth rate and tuition inflation are notable factors behind falling college enrolment.

The country's ratio of domestic and international students also reflects a loop in the enrolment pattern. Moreover, with the decline in university enrolments the USA might lose its share in the global market to other countries. 

Global Flow Share of the Big Four

In the domain of international education, the United States, the United Kingdom, Australia, and Canada collectively make up the "Big Four," accounting for approximately 37% of the global flow of international students. Of this quartet, the USA welcomes nearly one in five international students globally. However, global student mobility adapts swiftly in response to various regulatory developments, underscoring the need for resilience and adaptability.

Notably, over the past two decades, Australia and Canada have emerged as significant competitors in international education, with Australia experiencing a 4X increase and Canada a remarkable 9X surge in student flows. In contrast, the USA and the UK achieved a more modest 2X expansion in student flow. As a result, Australia and Canada, once smaller markets, now contribute to 33% of the Big Four's international student flows, up from 15% in 2000.

These escalating figures make it evident that the UK, Australia, and Canada are gradually chipping away at the international student share held by the USA. Without a well-coordinated campaign to regain momentum, leadership, and growth, this trend is likely to persist.

As per the above forecast, the US may outperform. However, to surpass these numbers and maintain the existing growth shown in the below graph from the year 2003 the country will have to have a clear, coordinated, and actionable internationalization plan and policies.

The solution to all these glitches can be tackled by shifting focus to the Internationalization of higher education in the USA. This blog will articulate the importance of internationalization with special emphasis on student recruitment for the interest of the universities and the nation. 

Assessing Internationalization: Why is it Essential for the US?

Assessing and analysing the contemporary state of enrolments at US colleges and universities, strategizing internationalization is an essential activity for US Universities and the Economy.

Internationalization can be meticulously worked on by increasing partnerships with institutions and organizations abroad, making the curriculum international, developing intercultural research projects, and increasing international student enrolments.  

Benefits & Impacts of Advancing Internationalization

The US has more than 4,000 Institutions, and creating international policies that are regulated and standardised can have a major impact on improving student enrolment. 

Throughout our analysis, we have highlighted and outlined a few notable benefits and impacts from a recruiter's point of view.

1. It can generate new revenues for the institution as well as the country. 

2. Increases the number of international students studying in the USA.

3. Add diversity to the campus with student, faculty, and staff ratios.

4. Improves student's preparedness in the global era. 

5. Encourages international research collaborations.

6. Contributes to the international development initiatives of the country.

To enhance the present demographic of internationalization in the USA, we have expressed a few practices to expand the cross-border flow of students. 

Priority Activities and Measures to Enhance Internationalization

1. Focus on International Marketing 

In internationalization, international marketing is fundamental to reaching the target audience. The US universities can focus on marketing measures to communicate the reasons to study here directly or indirectly. This can prove to be a good way to augment and showcase the university’s unique selling points and make a mark for expansion and generating leads. Universities can also announce application fee waivers and international scholarships to attract a fair number of students. 

International marketing can be done on various levels like conducting events, participating in education fairs organised by local agents, participating in online webinars, etc. Developing an international marketing strategy as per the target group can yield fruitful results for the universities in the US. Digital marketing has become an economical and effective way to generate leads and reach out to a wider audience around the globe. 

2. Create an International Agent Base  

The study abroad recruitment industry is growing at an unprecedented rate. Millions of students aspire to pursue higher education in the US, providing opportunities for recruiters and agents to grow and flourish. These recruiters are a link between international students and universities. Agents can support scaling university applications through their network. Thus, the universities can focus on creating an international agent base that can assist students with the onboarding process to ensure a smooth transition. Finding the right agent base is vital. These agents will ensure that the students have appropriate documentation and are a suitable fit for the US University. 

3. Establish Policies with a Concentrated Recruitment Focus 

As per the latest HolonIQ US analysis, a list of the top 20 source countries for the United States in 2030 has been forecasted. According to the forecast, India is projected to be the number one source market for the US followed by China, Nigeria, South Korea, and Vietnam. Looking at the growth rate of these markets, establishing policies with a concentrated recruitment focus will notably enhance international student mobility from these source countries. Thereby being a profitable investment for the US universities. 

4. Expand Networks to Strengthen International Positioning 

While there is a substantial number of international student influx, the percentage of international students is still less in the US as compared to other leading study destinations like the UK, Canada, Australia, New Zealand, etc. By expanding the network outside universities and the country, international positioning can be strengthened. 

For this, the universities can choose to spend more on creating international divisions on the campus which can support students’ needs. Additionally, they can choose to have representatives who can travel and do events to make students more aware of the universities and its programs. Hiring locally in major recruitment source countries can also help to enhance the international visibility of the university and attract more students to study in USA. 

5. Increase Manpower for International Student Support 

International students have various concerns when it comes to university applications and the entire process. When students do self-applications, they might feel overwhelmed with the complete process. A well-developed student support system can provide an enriching experience to the new international student. Universities can develop a more holistic structure and international office configurations to accommodate all international students' enquiries. 

6. Introducing More STEM Programs 

The US is globally popular for its STEM Programs. In the academic year 2020-21, 437,302 Bachelor's degrees and 146,573 Master's degrees in STEM fields were awarded. Apart from this, there were nearly 10 million workers in STEM occupations in 2021 and this total is projected to grow by almost 11% by 2031. Researchers have projected that the occupational growth of STEM will be over two times faster than the total for all occupations. Thus, introducing more STEM programs and specializations will lead to substantially more international student enrolments. 

7. Developing New Policies 

Most of the leading study destinations are focusing on tuition fee deposits. Similarly, the US can also make tuition fee deposits a mandatory requirement to curb the irregularities happening during student enrolment. Furthermore, they can also work on cultivating stringent policies to reduce the transfer of universities as it is leading to numerous long-term drawbacks and challenges for universities. 

Following these measures will play a pivotal role in campus internationalization. Furthermore, let’s discuss the outcome of these measures in the US.

Anticipated Future of Internationalization 

With the declining domestic enrolments, shifting focus on international student recruitment would not only help the US retain its spot as one of the top study destinations but also contribute to its economy and the labour market. 

International student recruitment contributes massively to the US economy, statistically speaking in the academic year 2021-2022, the international students studying at US institutions contributed $33.8 billion. Additionally, they also supported 335,423 jobs in the country.

HolonIQ is predicting a major expansion of direct spending on international education. By the end of this decade, the total student spending is anticipated to be around US$433 billion. This dramatically high growth rate will demonstrate a major bounce-back for US universities. 

About KC Overseas Education

KC Overseas Education is a distinguished study abroad consultancy with over two decades of experience in recruiting international students for higher education in the USA. With a front-row seat to the growing influx of international students in the USA, we share these insights to underscore the value of campus internationalization for the academic community. Through our services, we aspire to make a meaningful contribution to the further development of internationalization in the US and engage with the global student community.

In conclusion, the internationalization of higher education in the USA is not only a means of preserving its status as a top study destination but also a strategy for advancing economic growth, enriching campuses, and nurturing global preparedness. 

Marjorie Peace Lenn Research Award Recipient

Eric Leise

Director of International Admissions

International Affairs

South Dakota State University

AIRC is pleased to announce that this year’s winner of the Marjorie Peace Lenn Research Award is Dr. Eric Leise, Director of International Admissions at South Dakota State University. Eric will present his dissertation research, The Role of University Structures and Cultures in Internationalizing Higher Education, at the Student Voices Plenary Luncheon at AIRC’s Annual Conference in Phoenix on Friday, December 8. The Plenary will also include a panel of international students sharing their experiences being recruited to and studying in the United States.

  Eric commented: “Being selected as the recipient of the Marjorie Peace Lenn Research Award is humbling and makes the endeavor of writing a dissertation all the sweeter. My goal in researching internationalization strategies was to allow for reflection on how we engage in this important work. It is my hope practitioners and scholars can apply lessons learned from this research to deepen our commitment to ethical, thoughtful, and impactful internationalization.”

The Selection Committee praised Eric’s research for the way it “embodies the essence of internationalization in that it includes a non-U.S. lens to investigate a long-standing lexicon, ‘internationalization’ as it relates to emerging leaders in international education…identifying how our innate and cultural backgrounds can drive our strategy with respect to comprehensive internationalization.” Read More.

Students From Emerging Markets Are Interested in These US Business and Management Programs

Last year, business and management was the most popular subject among undergraduate international students in the US[1]. So, it comes as little surprise that Business and Management ranked as the most popular search category on the ApplyBoard Platform in 2022.

On ApplyBoard’s online platform, prospective international students have the ability to narrow their searches by a wide range of factors. Destination, tuition cost, program length, and subject of study are all filters students can toggle as they browse their study abroad options.

We dove into our internal data to uncover what subjects are driving the popularity of the business and management field of study in the US, including how those preferences change based on where the student lives.

How Do Search Trends for the US Compare to its Competition?

Management and administration is the most popular business and management subcategory on the ApplyBoard Platform, but in which destination market is it the most popular? To understand how the popularity of subcategories fluctuates across each of ApplyBoard’s top three destination markets, let’s examine this chart:

Looking at searches for the US, there were a few key areas where the US is stronger than its competitors. Entrepreneurship and marketing and advertising were both significantly more popular among this group than Canada or UK searches. The US also edged out Canada in hospitality and tourism, as well as finance and economics. Overall, the US is garnering a competitive, stable level of interest from prospective international students. Of the 12 subcategories in the business and management filter, the US only placed last in two.

Certain subcategories are more popular in some destination markets than others. One of the most interesting findings from this data set is that business and management searches for programs in the UK are top-heavy. 42% of all UK category searches in 2022 were for either management and administration (24.4%) or international business (17.7%). Those two categories accounted for just 37% in the US.

But in order to truly gain value from destination market-specific data, we need to understand not only which subject areas are popular in certain countries, but also which cohorts of students they are most popular with.

How Do Student Preferences Differ By Source Country?

To understand student preferences, we look for outliers: specific data points that make a student population stand out due to its interest or disinterest in a particular subcategory.

These groups of students are ideal candidates for targeted recruitment efforts. By paying attention to the students who have a particular interest in their country’s programs, institutions can gain the competitive advantage they need to grow and diversify their student base.

ApplyBoard analyzed the data from Indian, Nigerian, and Bangladeshi searches (three high-growth markets across all top study abroad destinations) within the business and management subject filter in 2022. This was done for Canada, the UK, and the US. Here’s what we found:

Management, administration, general programs are more popular in the US than Canada or the UK, among all three nationalities.

Bangladeshi students are targeting marketing and advertising programs in Canada, the UK and the US at a higher rate than any other group of students.[2]

International business programs in the UK are more popular among Indian students than any other business and management program is among any other nationality of student, compared to the all markets average.

Which Students Should Business Programs Recruit to Diversify Their International Student Populations?

For many international recruitment offices today, diversity is king. Institutions are focusing less on international student volume and more on the different nationalities composing their international student body.

To help uncover which markets might fit the bill for diversity recruitment efforts, ApplyBoard analyzed the data from the top 10 markets by search volume within the business and management subject filter in 2022 and ranked them by how much they beat the all-market average:

Hospitality and tourism attracted just 8% of total searches in 2022. But among Nepali and Filipino students, it ranked as the most searched and second most searched subject, respectively.

Marketing and advertising was more popular among Chinese students than any other nationality of student on the ApplyBoard Platform last year. Nearly one in four Chinese student searches in the business and management category was for marketing and advertising. Colombian students also searched for marketing programs at double the rate of students from all markets.

Accounting, which drew just one out of every 10 searches in business and management last year, was the second most searched subject among students from Nepal at just under 16%.

Paying attention to the niche interests of students from emerging, underrepresented source markets can be the difference in garnering a competitive recruitment advantage. Institutions that acknowledge these country-specific trends and create a plan to act on them provide themselves with a chance to lead when it comes to student diversity.

ABOUT APPLYBOARD

ApplyBoard empowers students around the world to access the best education by simplifying the institutional search, application, and acceptance process. By connecting international students, academic institutions, and recruitment partners on a single online platform, ApplyBoard drives qualified student applicants and diversity to more than 1,750 campuses across Canada, Australia, the United States, the United Kingdom, and Ireland. ApplyBoard has helped more than 600,000 students along their educational journeys.

To learn more about ApplyBoard, please visit applyboard.com.

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[1] All data courtesy of ApplyBoard, unless otherwise stated.

[2] Minimum 500 searches in 2022.

Office of Private Sector | Liaison Information Report (LIR)

Criminal Actors Posing as People’s Republic of China Law Enforcement

Officers to Defraud Chinese Nationals Studying in the U.S.

Read full report here.

Understanding India: A Vast and Richly Diverse Country, with Students from many Different Cultures and Backgrounds

IDP’s latest report takes a deep dive into India’s distinct regions and recruitment strategies that leverage this diversity.

Modern India is one of the most diverse countries in the world: a subcontinent home to over 100 languages, over 700 different tribes and every major religion in the world. India’s diversity is reflected in its religions, ethnicities, and customs across a population of 1.4 billion people. Yet many institutions often fail to consider the full diversity of India in their recruitment strategies and treat it as homogenous market. We know that cultural diversity within cohorts is key for a great educational experience. So, how can institutions understand the diversity contained within India, and how can they embrace it?

Think of India as a continent, not a country

Much like the cultural diversity within Europe, the states, territories, and regions within India each have their own unique, defining characteristics. Therefore, to have an overarching blanket approach to the attributes and requirements of prospective students from this vast country is to miss out on some potentially education-enhancing characteristics.

We asked our experts on the ground in India to tell us how they thought the students differed, and their responses were thought-provoking and informative. Institutions must consider the different language and educational standards within India, which vary widely from state to state and can affect student preparedness. Here are some of the insights our counselors across India shared about the students they serve:

• In New Delhi, students are generally well researched and approach counselors already knowing the names of the institutions they want to apply to

• In Punjab, many students from this state are typically focused on migration when they approach their journey into international education

• In the South, students are open to receiving guidance, but often unaware of study abroad trends

How should institutions reach out to students to attract diversity?

Many counselors across India agreed that the main approach institutions should use to reach more outlying areas and a more diverse range of students is to physically visit education fairs, events, and partner offices so they can meet prospective students and better understand the diverse attributes and qualities of students in different regions. Institutions can also attract more diversity from India through social media (Facebook and Instagram are the most popular platforms), advertisements in local papers targeting parents, and by promoting scholarships and placement programs.

Mukta Sanjeev, Destination Director at IDP, says, “Marketing teams have a huge task when thinking about marketing in India, because strategies and approaches that work well in the North may well be of no interest and see no ROI when attempted in the South.”

Diversity insights

Institutions and educators who want to diversify their cohorts from India must seek a much better understanding of the country as a sub-continent. It’s important to understand the education standards, academic attainments, financial status, and languages of students from across the different states and regions, as well as from the different areas within each state – this will help institutions to select the right quality students for their programs and ensure they have the best possible support infrastructure in place to support students.

To reach diverse students across India, institutions should consider recruiting in more outlying areas as well as the most populous cities – visiting education fairs, events, and IDP offices across India will help institutions meet new prospective cohorts and understand the diverse attributes and qualities of students from different regions. Even a virtual presence can help prospective students understand a bit more about why your institution might be the best fit for them. While students from some areas are well researched and wish only to apply to a small number of high-ranking universities, there is a huge source of students who are more open to guidance from counselors and information they receive at fairs, events, and during in-person meetings.

Key takeaways:

• Social media is generally regarded as an effective method for marketing information about your institution to students, particularly Facebook and Instagram

• In some areas, such as Kerala in the South, advertisements in newspapers could be targeted towards the parents, who are more likely to see this media and may be the decision makers when it comes to institution choice

• Researching the types of industrial development occurring in specific areas of India and promoting programs relating to that industry in the area could help secure the best students and increase diversity

• Institutions should start promoting a wider range of undergraduate programs as these are becoming more attractive to students across India

• A granular understanding of certain regional constraints, such as exam times and visa application processes, can help institutions avoid inadvertently excluding students from certain areas

• Having the right program mix is fundamental for achieving diversity

• It’s important not to overlook or suppress any particular region based on assumptions

Naomi Eagling, IDP Client Director in the UK, summed up her thoughts on diversity having had repeated discussions with partners on the subject over many years. “History tells us that bubbles burst and over-reliance on any one market, program, or subject area can have catastrophic consequences for an institution’s financial situation. What is critical for everyone involved in the international student recruitment journey is to remember that it’s not just about a line on a profit and loss statement, but about students’ experiences and ensuring that their investment and, in some cases, sacrifices provide the well-rounded, enriching educational experiences that they expect and deserve.”

Dr. Clay Harmon Appointed Next Executive Director of AIRC (October, 2023)

Dr. Clay Harmon Appointed Next Executive Director of AIRC (October, 2023)

The Board of Directors of AIRC: The Association of International Enrollment Management is pleased to announce the appointment of its new Executive Director, Dr. Clay Harmon, who will assume Executive Director duties on January 1, 2024. Clay will serve as Executive Director Designate beginning on November 13 to collaborate with current Executive Director Brian Whalen until his retirement on December 31.

An active member of AIRC for many years, and a current member of the Certification Commission, Clay is currently the Director of International Enrollment Strategy and Admissions at the University of Colorado Denver. In his professional roles, he has worked in all facets of international student recruitment, enrollment, admissions, and international student support, including over 15 years’ experience collaborating with agencies from the institution side. 

Clay received his Bachelor’s degree in Asian Studies from the University of Puget Sound, a Master’s of Higher Education Administration from the Harvard Graduate School of Education and a Doctor of Education from the University of Colorado Denver with a focus in Leadership for Educational Equity in Higher Education. He has also completed intensive Chinese language study at Beijing Foreign Studies University and Tunghai University.  

Harmon stated, “I am thrilled to join AIRC: The Association of International Enrollment Management as the next Executive Director. I look forward to working with the Board, the staff, and the membership to ensure a smooth leadership transition and elevate AIRC's success in the coming years. Involvement with AIRC has been a cornerstone of my career for many years, and I will bring a deep and broad knowledge of the organization and its key activities to my new role.”

AIRC President Derrick Alex said, “I am excited to welcome Dr. Clay Harmon as the next Executive Director of AIRC. His international education background and involvement with AIRC over the years should help him in this leadership role with the organization. He joins the AIRC team at a crucial and exciting organizational phase as we continue solidifying our reputation as a standards organization focused on influencing and shaping policies impacting our members and international students. It's also at a time when we are embedding the DEI principles into our culture and growing as a membership organization to provide the necessary resources and services for our members to accomplish their goals. I am confident in Dr. Harmon’s ability to help advance AIRC's mission and goals and look forward to working with him. I would also like to take this opportunity to thank the search committee members for a job well done.”

AIRC President-elect and search committee chair Ismael Betancourt stated, “AIRC is honored to have received applications from many outstanding individuals throughout the world. After the extensive search process, we are excited to have selected Dr. Clay Harmon as our next Executive Director. His extensive experience in international education, combined with his leadership style and strategic vision, made him a great candidate to advance AIRC to the next level. I look forward to working with Dr. Harmon in the next year.”

AIRC Board Treasurer Vanessa Andrade added, “I am happy to extend a warm welcome and congratulations to Clay as he steps into the role of AIRC Executive Director. I am really looking forward to working with Clay to advance AIRC mission and its impact in the international enrollment management field. I have no doubt that his skills and vision are not only a great addition to the AIRC team but will move AIRC as an organization even further.”

Brian Whalen commented, “I am so excited for Clay and for AIRC. With Clay at the helm, the future of AIRC is indeed very bright. I look forward to working with him over the next few months to ensure a smooth transition and to serve our members.” 

Reflecting on his appointment, Harmon said, “As AIRC celebrates 15 years, the association enjoys a sound reputation built on agency certification and the annual conference. This foundation has positioned us to grow by further developing institutional standards, advocating for policies favorable to international enrollment, and enriching member services for institutions and agencies alike. I am eager to expand our membership through strategic and intentional outreach and t embrace AIRC's firm commitment to promoting diversity, equity, and inclusion in international enrollment management, which not only aligns perfectly with my own personal values, but also is also critical to our current and future work.” 

About AIRC

AIRC: The Association of International Enrollment Management is a non-profit 501(c)(3) membership association of accredited secondary and post-secondary institutions, student educational recruitment agencies, and service providers that seeks to promote standards-based international student recruitment and enrollment practices. As a leader in the field of international enrollment management, AIRC develops and provides essential resources, services, and programs for its 350+ members to advance their recruitment goals and adhere to standards. AIRC is a Standards Development Organization (SDO) registered with the U.S. Department of Justice and the Federal Trade Commission

Contact: Derrick Alex, President, AIRC, dalex@central.uh.edu

A National Qualifications Framework – What It Is, Why the U.S. Needs One, and How It Could Benefit Agents

Over the last two decades more than 150 countries and regions have developed National Qualifications Frameworks (NQFs) to assist learners in ensuring recognition of their educational achievements.  The NQF is a simple tool that describes the relationship between educational qualifications in a country.  An NQF assists learners as they pursue employment, professional licensure, and further education and increases mobility by facilitating acceptance of qualifications in other countries.  U.S. learners, agents, and educators will benefit from the advantages of this globally recognized tool.  Stakeholders are moving forward in making this goal a reality, and the United States is now on the cusp of obtaining an NQF. 

In 2022 a group of stakeholders convened a United States Qualifications Framework (USQF) Advisory Council to accelerate the ongoing effort to establish a National Qualifications Framework in the United States.

With the encouragement of a broad range of participants from those involved in U.S. higher education, governmental agencies, employer groups, trade organizations, international education, and others, the USQF Advisory Council built on existing work to achieve the following:

• Designed and developed a draft United States Qualifications Framework

• Began testing and obtaining feedback on the draft USQF

• Identified key stakeholders to move adoption of the USQF forward

• Collaborated with current initiatives that complement the USQF

• Gained expertise from previously established NQFs around the globe

To learn more about the progress made in this initiative, please visit www.usqf.org.

Why a United States Qualification Framework?

In the U.S. you can obtain an associate degree for both academic and vocational purposes. This may not be the case in other countries with robust Technical and Vocational Education and Training (TVET) systems in place. In some instances a student with a TVET certificate is only allowed to continue in a practical training program and would not be given credit for a university-level program. They would essentially be starting from the ground up (or as a freshman) if they wanted to transfer to the traditional academic sector.

Likewise, professional programs are slightly different in the U.S. educational system. There is no direct matriculation route from secondary school (high school) to a first professional degree in the fields of medicine, dentistry, law, and veterinary medicine. These academic professional training programs require previous undergraduate studies for admission. In most cases the stated admission is based on two or three years of undergraduate study, but in practice the prerequisite is a bachelor's degree.

In the health professions undergraduate studies should focus on sciences (chemistry, biology, life sciences), while in law the prescribed pathway includes philosophy, political science, and the like. This is a significant difference in the U.S. system that can lead to confusion when migrating to another system. The LLB (Bachelor of Law) in South Africa or England bases admission on the benchmark secondary qualification, requires three years of study, and leads to law practice. A lengthy apprenticeship follows in South Africa, but the law degree, unlike the U.S. Juris Doctorate degree (JD), requires the NSC (the benchmark secondary credential) for admission and leads to licensure. Licensure in the U.S. system cannot be obtained without a bachelor's degree and a three-year JD.

In establishing a USQF, one of the most important challenges includes how these professional programs function and where they reside in relation to other qualifications. In some respects, the MD, DDS, JD, and DVM function like graduate degrees; they are, after all, called doctorates. They require highly specialized expert knowledge in the field combined with knowledge of related fields. They also are first degrees in the respected profession and lead to graduate degrees. A holder of a JD can advance to a master's program in law, for example. This creates a conundrum. Because of this dual functionality, the professional degrees in effect maintain their own niche on the USQF.

How Would a USQF Benefit Agents?

As we’ve demonstrated, there can be confusion surrounding the various pathways a student may take to obtain a particular degree, diploma, or certificate. This is where a National Qualifications Framework comes into play.  The goal of the USQF is to make these credentials (and their credits) easily understood to employers, agents, and international partners. The benefits of having a functional National Qualifications Framework are vast.  Of few of them are:  

Clarity and transparency:  

An NQF provides a clear and standardized framework that defines the qualifications, skills, and knowledge required for various educational and occupational pathways. It helps establish a common language and understanding of qualifications, making it easier for individuals, employers, and educational institutions to assess and compare qualifications. 

Mobility and transferability:  

With an NQF, individuals can more easily transfer their qualifications and skills across different educational institutions and industries. This facilitates mobility within the country, allowing individuals to pursue education and employment opportunities in different states or regions without facing unnecessary barriers or loss of recognition. 

Alignment with international standards:  

Many countries have already implemented their own national qualifications frameworks, and having a compatible NQF in the United States helps align the qualifications and educational standards with international benchmarks. This is particularly important in a globalized economy where employers and educational institutions increasingly value qualifications that are recognized and understood internationally. 

Lifelong learning and upskilling:  

An NQF can facilitate lifelong learning by providing a comprehensive framework that encompasses various educational pathways, from primary and secondary education to vocational training, higher education, and professional development. It encourages individuals to continuously upgrade their skills and qualifications to adapt to changing labor market needs and technological advancements. 

Enhancing workforce development:  

An NQF supports workforce development efforts by enabling better alignment between educational and training programs and the needs of the labor market. It helps identify skill gaps, inform curriculum development, and facilitate the recognition of prior learning and work experience, which can enhance individuals' employability and contribute to economic growth. 

In general, the USQF will promote clarity, consistency, and compatibility in the recognition and assessment of qualifications, ultimately benefiting all stakeholders. For agents, this means a faster and simpler tool for guiding students on possible transfer credit or admission options.

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Melissa Ganiere is a Client Solutions Manager at Educational Credential Evaluators (ECE) and the project manager for the United States Qualifications Framework.  She has performed various roles over her 17 years of employment at ECE, including Evaluator, Research Evaluator, International Detective, and Professional Googler.  Her areas of expertise include alternative credentials and pathways, fraud and documentation issues, and international education from Azerbaijan to Zimbabwe.

Diversification Strategies in Southern and Southeast Asia

When discussing international student flows to the US from Asia, it is easy to stay focused on the two primary stories of China and India. Questions about when China will “bounce back” coupled with interest in India’s surging population growth dominate news feeds as universities continue to recover international student enrollments post-pandemic. The focus isn’t unwarranted - in the 2021-22 academic year, China and India accounted for 51.58% of the total 948,519 international students enrolling in US higher education institutions.[i]

However, the rest of Asia still makes up 17.86% of total enrollments, with annual growth trends providing an even more exciting story.

Despite a post-COVID recovery in the overall sector, China currently sits at an 8.58% annual decline from 2021 to 2022, contributing to most of East Asia’s overall 5.92% decline. Meanwhile, growth in Southern and Southeast Asia is more impressive, ranging from 5.43% in Nepal to 12.76% in the Philippines to 23.25% in Bangladesh.

While navigating the Chinese and Indian student landscape will be critical for university growth strategies, the rest of Asia should not be ignored. The benefits of diversification coupled with the growth potential from smaller countries in South and Southeast Asia can have a meaningful impact on a university’s internationalization strategy.

Country Insights

How can an institution effectively leverage these opportunities as it pursues expansion in other regions of Asia? Below we offer insights on four specific markets - Bangladesh, Nepal, the Philippines, and Vietnam - highlighting their nuances and offering recommendations on how to optimize a university’s activities in each country.

Bangladesh

With an economy expected to jump 11 places from 35th in the world to 24th by 2030, Bangladesh is poised for employment growth.[ii] However, current academic offerings within the country are not sufficient to support the growing need and development of the required skilled workforce, thus resulting in exponential growth in the demand to study abroad.

• Dhaka accounts for nearly 55% of student demand seen by our team in Bangladesh, with North America as the primary desired destination country. With that being said, Sylhet and Chattogram should not be ignored either given consistent growth in these areas in recent years accounting for more than 25% additional share of the market..

• Bangladeshi students primarily pursue graduate degrees and are highly sensitive to cost.

• Campus location is a significant factor, with students preferring urban areas.

Nepal

According to data collected across various country sources, approximately 125,000 Nepalese studied abroad in the last year, with about 45% of those students pursuing their education in Australia.[iii] However, the recent tightening of visa issuance in Australia has led Nepalese students to open their search to other countries, with Canada growing its Nepalese student population by 258% due to stronger visa approval rates. The US currently captures about 9.5% of the outbound Nepalese population, with 5.43% growth in the last reported year.[iv]

• Nepalese students primarily pursue bachelor degrees, with our team seeing only about 30% pursuing graduate studies. STEM fields broadly remain the dominant areas of interest. However, students specifically focus on data science and artificial intelligence or concentrations in engineering such as earthquake, tunnel, and/or highway.

• Kathmandu is the primary hub for agents and students, with the majority of educational consultancy organizations based in the capital city.

• While most students prefer to gain work experience in the US after graduation, MBAs and hospitality graduates tend to return home due to increasing opportunities in those fields.

Philippines

Nearly 49,000 students from the Philippines currently pursue their education overseas according to data collected from reporting organizations across the primary destination countries.[v] While 65% of those students choose institutions in Canada and Australia, the US saw a 12.76% increase in Filipino students from 2021 to 2022.[vi]

• The average age of applicants seen by our team in the Philippines is 30 years old, with mature applicants as advanced as 60. The majority of these students are married and look to bring their families when enrolling overseas.

• Nearly 50% of our applicants come from Metro Manila, but an additional nine regions in the country are seeing growth in student demand.

• Most Filipino students in the US tend to be J-1 visa holders given programs packaged and offered through universities. The designation of English as an official language in the Philippines also makes this population unique compared to many other Asian countries.

Vietnam

While Vietnam has seen slower growth than other countries in the region, the US remains a top destination for Vietnamese students, second only to Korea. US institutions are particularly interested in Vietnamese students given their attraction to community colleges and English language programs over graduate-level offerings.

• Vietnam is the #2 source market for international students in US community colleges and #6 across all US education offerings.[vii]

• Of the students supported by team members in our Vietnam office:

  • 38.9% enroll at community colleges

  • 16.7% enroll at liberal arts colleges, and

  • 44.4% enroll at universities

• Vietnamese students recognize their English skills need development and look for opportunities accordingly that take this into account.

Marketing & Outreach

International educators know that Asians are not a monolith. Understanding both the cultural nuances and the most effective platforms in each country is necessary to engage prospective students effectively.

Further, speaking to these students with the approach and context of their specific country - such as using examples of current students and alumni from the same nationality - is critical for building rapport and credibility.

Below, we offer the key people, platforms, and approaches that resonate with each country based on the experiences of our teams in each market.

By understanding the nuances of and opportunities in each market, universities can tailor their approach to maximize recruitment from each country. Doing so will not only contribute to increases in international enrollments overall, but also further diversification of an institution’s student body and assist in de-risking the overreliance on any one particular country. 

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ABOUT Leap GeeBee

Leap GeeBee offers a wide portfolio of services supporting international education, including opportunities for universities to attract and recruit a variety of target student populations. With over 55 offices across the world, our team provides expertise on recruiting students from all four of the countries discussed above, along with several others including India, the UAE, and Brazil. Connect with our team to learn more about the various ways we can help you achieve your international strategy goals.

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[i] Open Doors® 2022 Report on International Educational Exchange. (2022, November 14). All Place of Origin. https://opendoorsdata.org/data/international-students/all-places-of-origin/

[ii] Cebr. (2022, December 26). World Economic League Table 2023. https://cebr.com/reports/world-economic-league-table-2023/

[iii] ICEF Monitor. (2023, March 22). Outbound mobility trends for five key sending markets in Asia. https://monitor.icef.com/2023/03/outbound-mobility-trends-for-five-key-sending-markets-in-asia/

[iv] Open Doors® 2022 Report on International Educational Exchange. (2022, November 14). All Place of Origin. https://opendoorsdata.org/data/international-students/all-places-of-origin/

[v] ICEF Monitor. (2023, March 22). Outbound mobility trends for five key sending markets in Asia. https://monitor.icef.com/2023/03/outbound-mobility-trends-for-five-key-sending-markets-in-asia/

[vi] Open Doors® 2022 Report on International Educational Exchange. (2022, November 14). All Place of Origin. https://opendoorsdata.org/data/international-students/all-places-of-origin/

[vii] ICEF monitor. (2023, June 21). Vietnam remains a key growth market in Southeast Asia. https://monitor.icef.com/2023/06/vietnam-remains-a-key-growth-market-in-southeast-asia/