Summer Workshop for Institutions

Creating or Enhancing a Comprehensive Recruitment Plan: Practical Tips and More

Wednesday, August 1, 2018
12:30 - 4:00 p.m.

Alliance for Excellent Education
1201 Connecticute Avenue
Washington, DC

$75 Members 
$100 Non-Members 

Lunch is included in the workshop fee.
Workshop Description:

How do you design and implement a comprehensive recruitment plan?  What works and what does not based on your type of institution?  This afternoon workshop is designed for educators who want to build, adapt and enhance a comprehensive recruitment plan for their institution.

Learn about the pros and cons of the many recruitment tools such as student fairs, direct representation, dual degrees and partnering with agencies. How do you gain institutional buy-in, build a budget for best return on investment and determine what marketing strategies will work best for your institution?

Presenter information:
Michael Wilhelm is currently the Associate Vice Chancellor of International Programs at University of North Carolina Wilmington (UNCW), and is directly responsible for Education Abroad, International Student and Scholar Services and the CEA-Accredited English as a Second Language program.  As the Senior International Officer, Michael leads campus-wide international student recruitment efforts, globalization of the curriculum and faculty training, grants and support for international activities.

Jennifer Fernandez-Villa is the director of International Student & Scholar Services at University of North Carolina Wilmington (UNCW).  Jennifer has served on the NAFSA Region VII board, served as chair of the North Carolina Association of International Educators and has extensive experience in immigration policy, student services operations, study abroad and recruitment. 

Steven Boyd is the Director of International Admissions, University of Bridgeport and an institutional delegate on the AIRC Board of Directors. He has worked in domestic and international admissions for the past 15 years. He is responsible for all aspects of international student recruitment for both undergraduate and graduate programs. He previously served as Assistant Director of the English Language Institute at UB, Assistant Director of Transfer Admissions, and Director of Graduate Admissions. His work has taken him to over 55 countries.

During the final hour of the workshop, members of the AIRC Board of Directors, representing senior level institutional and AIRC Certified Agency members, will share their expertise and answer your questions in an open discussion format.

Contact AIRC Staff with any questions at staff[at] or 240-547-6400.

 Thank you for your interest in the Summer Workshops. Contact AIRC Staff with any questions at or 240-547-6400.