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You’ve got mail! Working with emailed educational credentials

Fri, 27 Mar 2026 17:15:31 GMT

Before COVID, most evaluation companies would have frowned upon accepting emailed documents. To authenticate documents, typically original documents or official documents sent in a sealed envelope are required. The pandemic changed all of that. When the world shut down, we had to consider other secure ways to receive academic documents from international students. The question still remained – should we accept these emailed credential scans?

Rise of digital documents

For years, ECE resisted accepting emailed documents because we did not consider them official. As the pandemic spread around the world, institutions began asking that we accept emailed documents while their offices were closed for health reasons. A few years later, what started as a temporary solution has become acceptable practice.

While we were willing to work with emailed documents, we initially considered it a temporary measure aimed at helping institutions deal with pandemic shutdowns and the resulting limited access to office space. As the pandemic subsided, most office spaces re-opened, and official documents were available again for shipping. Interestingly, the pandemic inadvertently started a new trend: widespread adoption of digital documents and electronic document portals by many institutions around the world. It is easy, secure, and environmentally friendly. Save the trees!

With that said, does ECE still accept emailed documents? Yes, we still accept emailed documents from relevant sources. However, we have established an email authentication process that each emailed document goes through before it is accepted for evaluation purposes. We also only consider accepting emailed, authenticated documents if no digital transfer or electronic portal option is available. Emails are not a substitute for established trusted practices offered by the institution in question.

Why do we need to vet emails? Primarily, emails can be spoofed to pass off fraudulent documents as legitimate. Second, emails could be sent by an unknown source, which would render the documents unofficial or unacceptable. Thus, we prioritize email authentication practices when dealing with emailed documents. We have become very efficient in knowing what to look for and when to hold up the evaluation for further investigation.

Adventures in email authentication

One of our interesting discoveries involved an email sent to us from an African university account by what appeared to be a member of the academic registry staff, judging by the title listed in the email. Although the person was a publicly listed staff member of the university, the email address for the account was different by one letter from what was publicly listed on the university's website. The correct email address used the person's first name initial followed by the full last name (e.g., hsmith). The fake email address used the first and middle name initials followed by the last name (e.g., hasmith). A small detail that is amazingly easy to miss. Another issue was that the email transmission failed to pass through the DMARC and DKIM email security protocols and indicated origin from a server we have not seen used in any prior communications with the same university. Something wasn’t adding up!

Another case involved an email from a university in the Middle East, but from a completely unverifiable Gmail account. While it is common for some institutions to use Gmail accounts, it is not acceptable if we cannot verify those accounts on their website or through other official means. In this instance, we contacted a known contact at the university and notified the applicant that we were reaching out for more information. Not too long after, we received a response indicating the documents were not authentic, and the email address in question was not authorized for official communications. We took another step and used a free email checker tool (ECE uses the Free Email Verifier by Wiza) to see if the email address was still active (which it was when we first reviewed this case). Lo and behold, the email address was no longer deliverable. We never found out whether the person worked at the university, but we now know that whoever sent the email was not authorized to do so.

The value of email authentication became even more apparent when we received a message from a reputable email address of a university. From the looks of it, it was a regular official email with attached academic documents. Nothing of note there. However, when we inspected the message header more closely, the red flags popped up. The email transmission failed several authentication protocols, which was unusual for messages received from what was considered an official email address. It was enough to hold up the evaluation process and contact the university for verification.

In all these cases, we confirmed that the emailed documents were fraudulent, further demonstrating the importance of exercising caution when working with emailed documents. We will be sharing a more detailed resource on email authentication via the Connection Advantage soon. In the meantime, the advice is: “know your sender and verify how the email was sent." Happy emailing, everyone!

A Note from AIRC's Executive Director Regarding the Decline in F-1 Student Visa Issuance in 2025

Wed, 18 Mar 2026 16:54:33 GMT

Dear Colleagues,

A few weeks ago, the US Department of State finally released its F-1 visa issuance data for last summer, confirming what we already knew to be true: the US issued significantly fewer student visas in 2025. The total decline of 36% is the largest single-year decline on record other than what we experienced during the COVID-19 pandemic. This sudden, precipitous drop in student mobility to the United States is due solely to unilateral, unpredictable, and unhelpful policy changes under the Trump administration. It has had real impacts on AIRC members of all types, many of whom have contacted us to express deep concerns for the immediate and medium-term future. Under these difficult circumstances, our mission and our community are more important than ever. I want to assure you that AIRC is here for you throughout 2026 and beyond:

AIRC events provide concrete, solutions-oriented knowledge and data to help equip our members for new opportunities and markets. For example, this year's Spring Symposium examines the rise of global destination markets and how our field can strategically respond. Registration is open now ! I hope to see you in Orlando on Monday May 25. And save the date for AIRC's 18th Annual Conference in Dallas, the first week of December 2026.
Our most critical moral and strategic imperative right now is to take the best care we possibly can of our current and future students. To that end, AIRC continues our #WeAreHereforYou campaign through our 2026 webinar series . The series focuses on practical advice and resources for serving international students during challenging times.
AIRC continues to offer valuable member benefits and resources that help members advance their international enrollment management strategies, including networking and partnership opportunities, IEM resources, conference and events, and professional development opportunities. The membership renewal period will begin on May 1, and we encourage you to stay involved and continue engaging with the AIRC community. Now is the time to lean in.
On the advocacy front, AIRC continues to collaborate with our US for Success Coalition partners to push for a better policy environment, through actions like amicus briefs, support letters, and action alerts. Although the administration's regulatory actions are counterproductive, international education and exchange still have solid support throughout the federal government and in Congress. Stay tuned for more detail on this point very soon - hopefully later this week.

There is no denying that 2026 is a tough time for our community. But we will persevere because our mission - and our students - are worth it. I am continually amazed by AIRC members' grit, determination, and "happy warrior" ethos.

As always, I welcome your input on how we can better serve you and advance our mission. Please feel free to contact me directly anytime at clay.harmon@airc-education.org .

Warm regards,

Clay Harmon, EdD

Executive Director

AIRC: The Association of International Enrollment Management

Beyond Borders: A New Chapter in Global Student Movement | 2025 Year-End Report by Leap Scholar

Wed, 18 Feb 2026 18:48:58 GMT

Krutika Thalnerkar

Senior Content Writer | Leap Scholar

If 2024 was about “wait and watch,” 2025 was the year Indian students officially broke the mold. We have seen a massive transition from “hoping for the best” to “calculating the best”, where every degree is scrutinised for its global market value. After analyzing the journeys of 3 million students, the data tells a powerful story: In 2026, you aren’t just an applicant; you are a strategic investor. The old question “Can I afford to go?” has been replaced by the high-stakes reality: “What will this degree actually give me?“

Beyond the traditional hubs, a “Great Destination Shift” is underway. From the growing interest in the UAE to the strategic rise of tuition-free Germany, Indian students are redrawing the global map in search of affordable excellence. With AI Master’s interest skyrocketing and working professionals leading the race to upskill, the 2026 intake is no longer about just a degree; it is about securing a seat in the future of work.

Aspirant Profile & Demographics

The demographic profile of Indian aspirants in 2024–25 exhibits a structural shift compared to the cohort from three years earlier. Analysis of data from over three million applicants and survey respondents on the Leap Scholar platform indicates a transition in the broader educational landscape.

Age Distribution

While the primary age distribution follows established patterns, granular analysis reveals specific compositional changes:

The data indicates that while the majority of aspirants (65.5%) are in the 18-25 age bracket, there is a significant cohort of mature students. Notably, over one-third of the applicants are aged 26 or older, suggesting a trend of working professionals seeking qualifications later in their careers.

Gender Distribution

The gender gap remains evident, with male applicants constituting 58% of the aspirant base compared to 42% for females. However, this gap is narrowing, particularly with more women pursuing STEM programmes abroad.

What Students Are Interested In Studying - Degree Level Distribution 2025

Master’s programmes are overwhelmingly the most popular choice, as students seek specialised skills after completing affordable undergraduate degrees in India. PhD interest has also surged to over 6% this year, a 60% increase compared to the previous year, signalling a growing appetite for research careers.

Financial Determinants of Mobility

While career aspiration initiates the decision-making process, post-study career advancement governs the final matriculation.

Post-Study Career Advancement as Critical Driver

Candidates seek clear career pathways rather than academic credentials alone when deciding to study abroad. Students aren’t just looking for degrees. They’re looking for clear pathways to global careers.

Cost Sensitivity as a Secondary Driver

Survey data indicates that price sensitivity is currently at an all-time high. This renewed focus on affordability correlates with the substantial surge in interest to destinations like the UAE, New Zealand and the continued interest towards Germany.

What’s Driving These Choices?

Contemporary students prioritise clear employment pathways and return on investment (ROI) over mere credentialism. The high concentration of enrolments in Master’s and MBA programmes reflects market signals identifying these qualifications as conduits to high-value global roles. Since 2020, a surge in PhD demand has further highlighted an intensified focus on research sectors, particularly artificial intelligence and biotechnology.

Financial strategy remains a dominant force. With 68% of students citing affordability as a top priority, cost sensitivity is driving a tangible shift towards value-centric destinations such as Germany. Students are selecting locations based on long-term economic viability.

The aspirations for international study are undergoing genuine democratisation, driven by digital access and career clarity rather than geography. Post-study career advancement is pivotal, with 85% of applicants rating it a top concern.

This reinforces the view of international education strictly as a strategic career investment. The modern student cohort is more diverse and intentional, funding their pursuits with prudent financial planning focused sharply on employability.

The AI Revolution in Global Education

A profound transformation in the educational approach of Indian students pursuing studies abroad has emerged over the last two years, initially spurred by the launch of ChatGPT in November 2022. Specifically, Master’s degree programmes in artificial intelligence recorded a striking 186.2% year-on-year increase between 2023 and 2024. This dramatic growth occurred even as enrolments in more traditional Computer Science disciplines experienced a concurrent decline. This trend signifies a strategic recognition that artificial intelligence will define the future of work across all professional sectors.

The ChatGPT Effect: AI Tools in the Student Journey

Students are heavily relying on AI tools for the initial stages of their journey, with 75 per cent using them to research programmes and courses. The usage decreases for more personal tasks like drafting SOPs (34%), indicating students still value human input for subjective application elements.

This technological shift is generating democratising effects within the admissions landscape. Students without access to specialist counselling can now receive immediate, sophisticated guidance on programme suitability. Similarly, individuals preparing for examinations like the IELTS without expensive coaching can utilise AI tutors for practice.

Which Countries Are AI Aspirants Looking At?

Students were enabled to nominate multiple potential destinations for pursuing AI-related disciplines. Analysis of these preferences reveals patterns that simultaneously align with and deviate from broader international mobility trends.

Why AI? Motivational Drivers and Strategic Intent

When we asked students why they are pursuing AI education abroad, their responses revealed a picture of pragmatic ambition. Nearly half of the students (49.9%) aim to upskill within their existing domain, rather than switch fields entirely. However, a substantial 22.5% are looking to completely pivot their careers into AI, viewing it as a pathway to better opportunities in a saturated job market.

The prevalence of upskilling suggests that, rather than abandoning their primary disciplines, professionals are acting to integrate AI capabilities into their existing expertise. For instance, marketing specialists are seeking proficiency in AI-driven consumer analytics, whilst finance graduates aim to master algorithmic trading. Consequently, artificial intelligence is emerging as a universal competency across industries, necessitating fluency for career progression.

Distinct from those upskilling, approximately 20% intend to pivot their careers entirely towards AI. These individuals, often migrating from saturated professional fields, identify artificial intelligence as a trajectory towards more robust and sustainable employment prospects. This shift signifies the nascent stages of a fundamental restructuring in global education and workforce dynamics. Projections suggest that within a decade, a deficit in AI literacy may become a professional liability comparable to a lack of proficiency in Microsoft Excel today.

The Long-Term Implications

What we are witnessing is the early stage of a fundamental restructuring of global education and work. Ten years from now, a lack of understanding of AI may be comparable to not knowing MS Office today.

For Indian students specifically, this juncture presents a duality of challenge and opportunity. The primary challenge involves maintaining alignment with rapid technological evolution to select enduringly relevant programmes. Conversely, the opportunity is rooted in India’s substantial technical talent pool and expanding AI industry, which collectively position the nation to cultivate global leadership in this sphere.

Ultimately, the observed cohort is not merely adhering to a passing trend but executing strategic decisions regarding the skills that will define the coming decade of employment. The emerging consensus is definitive: artificial intelligence represents the immediate reality of education rather than a distant future.

The Great Destination Shift

Germany’s competitive position in higher education relies on its distinct funding model. In contrast to the United States or the United Kingdom, where degrees often cost USD 50,000 to USD 80,000, most German public universities remain tuition-free. Scholars typically incur only USD 1,500 in administrative charges for a full two-year programme.

To mitigate historical language barriers, institutions have rapidly expanded English-medium curricula, especially within STEM faculties. This strategic pivot is essential for integrating international talent into the domestic academic system.

Post-graduation, the nation’s immigration policy facilitates retention through an 18-month job-seeking residence permit. As Europe’s largest economy faces a skilled labour shortage in technology, the transition from study to permanent residency offers a favourable trajectory for graduates.

The United Arab Emirates has successfully positioned itself as a global education hub, utilising free zones to host international branch campuses at competitive price points. For students targeting post-study employment within the Middle East, the region serves as a strategic entry point. Furthermore, geographic proximity remains a decided advantage; flight durations from India average three to four hours, offering families reassurance compared to the long-haul travel required for destinations in North America.

Crucially, the UAE offers a middle path for students seeking international exposure without the prohibitive costs often associated with Western higher education. While academic programmes generally cost more than tuition-free options in Germany, they remain more affordable than comparable degrees in the United States or the United Kingdom. Additionally, the living environment provides a degree of cultural familiarity that significantly aids the transition for Indian students.

For study abroad counsellors and educational institutions, comprehending these trends is imperative. The decision-making paradigm for students has evolved beyond simple destination selection. Applicants now prioritise locations that ensure fiscal prudence, provide relevant skill acquisition, and offer distinct pathways to desired careers. Consequently, the nations that address these pragmatic criteria most convincingly are securing a competitive advantage in the recruitment of Indian talent.

Looking Ahead – 2026 and Beyond

As we conclude this analysis, it is necessary to reflect on the future trajectory of Indian student mobility based on the data collected from over 3 million student interactions between 2020 and 2025. The insights derived from this extensive dataset, combined with qualitative feedback, suggest that distinct patterns will govern the landscape in 2025 and beyond.

The transformation driven by artificial intelligence is currently in its nascent stages but is accelerating rapidly. Empirical data indicates a 186.2% year-on-year growth in AI-focused Master’s programmes between 2023 and 2024, signalling a massive shift in student interest. We anticipate that AI components will standardise across nearly every postgraduate discipline within the next five years.

This integration will likely see business programmes incorporating AI-driven analytics and healthcare courses embedding AI diagnostics. Consequently, the distinct advantage will belong to students who position themselves at the intersection of AI and domain expertise. While 36.2% of aspirants currently pursue specialised degrees in AI or Data Science, a significant 59.6% are opting for broader Master’s programmes with AI components, indicating a strategic preference for hybrid competence.

The operational side of education is evolving in tandem with curriculum changes. With approximately 75% of student interactions now occurring via mobile devices, the reliance on digital tools is absolute. We are already observing students utilising generative AI to research programmes and draft application materials. Future counselling frameworks will likely leverage AI to match students to universities based on deep data analysis, democratising access to guidance.

Economic pragmatism is reshaping destination preferences, with 68% of students now rating programme cost and affordability as a top priority. This financial sensitivity is driving a migration towards nations offering high value. Germany has witnessed a staggering increase in interest since 2020, driven largely by its affordability; the estimated total cost for a degree in Germany ranges from 10 lakh to 20 lakh, compared to 50 lakh to 75 lakh in the United States.

We observe similar traction for emerging hubs like the United Arab Emirates, which appeals due to its proximity and the presence of international branch campuses. Even within traditional strongholds like the United Kingdom and the United States, demand is likely to shift towards mid-tier institutions in affordable cities. Students are increasingly prioritising return on investment over prestige, seeking locations that balance educational quality with financial viability.

India currently exports human capital at a significant scale, yet the demographic composition of these aspirants suggests potential for reverse migration. Notably, 36% of AI aspirants are already working professionals, with many possessing between three and six years of experience. These individuals are upskilling with the intent of securing high-impact careers rather than merely seeking entry-level roles.

As India’s technology sector matures, these globally trained professionals may return to drive domestic innovation. This cyclical flow of talent, mirroring developmental patterns seen in other major economies, could significantly bolster the local tech ecosystem. Students equipped with global expertise and AI literacy will be well-positioned to lead India’s digital future upon their return.

Final Thoughts

The era of speculative study abroad has yielded to a focus on calculated ROI. The metrics highlight this pragmatic transition, evidenced by a 186.2% year-on-year rise in AI programme enrolments and 75% of students now utilising AI tools for programme research. These figures indicate a student body prioritising fiscal value and efficiency over traditional prestige.

We are witnessing a mature cohort where 36% of aspirants are experienced professionals and nearly 60% opt for broader Master’s programmes incorporating AI components. Their decisions are driven by clear demands, with 85 per cent prioritising post-study work rights and 68% focusing on affordability. As India’s technology sector matures, this strategic investment bridges global ambition with economic reality.

Why use AI? A transformative tool for universities and recruitment partners

Fri, 02 Jan 2026 18:46:22 GMT

Over the last couple of years, we have seen the emergence of AI’s use in international student recruitment and how it is reshaping the industry. There seems to be a mix of early, enthusiastic adopters, and those who just hope it will go away.

But it isn’t going away. Our latest student survey found that almost one-third (30%) of respondents would use AI to write their applications, with 40% saying maybe, but they were unsure of whether it was ‘allowed’. We owe it to the students we serve, to incorporate AI into our ways of working for better service in recruitment, make the process transparent so they are clear on terms of use, and offer guidance and AI’s best practices to ensure their readiness for the global economy. And we must do it in a safe, compliant way.

Some institutions and recruitment agencies are also benefitting from AI’s use, from optimising processes to reduce peak workload administration to offering on-demand information to students across different time zones with chatbots.

Those who have already integrated AI are a step ahead. Its advantages continue to grow as more stringent visa checks and compliance pressures increase already stretched workloads processing student applications to the US.

Historically, the admissions process has been highly time-consuming and prone to human error. But with the use of AI, one can harness the data and predictive power to make it all the more efficient.

A competitive advantage, recruiting the best students

AI’s ability to screen and prioritise high-quality applications ultimately means students can make their destination decisions more quickly. This speed is a competitive advantage; students are more likely to act on an offer rather than wait for others. This ensures the best students are engaged early, improving the quality of your applicant pool.

Edvoy’s Genie is an AI course matching tool. It analyses 200+ data points to assess the likelihood of a student’s application success. The data points include academic qualifications, budget, and entry requirements. By pre-qualifying the student much before the application is submitted, AI helps save time for universities, which would otherwise be wasted on ineligible applicants.

AI in compliance, navigating stringent visa checks

Any change to visa requirements puts more pressure on compliance procedures. AI can conduct thorough pre-vetting processes to catch any inconsistencies, which is a major boost to application integrity. It can also be used to assess mock interviews for credibility checks, ensuring the student’s verbal communication aligns with their written application.

AI can also help as a final compliance check, where it analyses student profiles and flags unexplained study gaps or complex financial histories for mandatory human intervention before the issuance of the I-20 form. This helps universities maintain their reputation and high visa success rates.

With this strategic handholding by AI, recruitment partners and universities can focus on more important tasks, such as personalised student guidance and relationship-building.

The ethical responsibility of AI

But with every powerful tool comes ethical responsibility. At Edvoy, we firmly believe that while AI helps boost efficiency and processes, its predictive nature comes with the potential bias of what a successful applicant is. Leaving it unchecked could result in unfairness.

Edvoy uses a number of tools to actively safeguard us against existing biases. For example, the data supplied to our systems, such as Genie, covers diverse demographic groups to ensure balanced outcomes. Additionally, it’s built with XAI or Explainable AI, which helps humans understand the rationale behind the AI results (and in our case, Genie’s recommendations), making it easy for us to monitor and improve the system.

AI isn’t going anywhere; it has the ability to greatly enhance our ways of working, and can make education more accessible across the globe. We must work together to inform students of best practices and ensure that transparency and ethical accountability remain at the heart of every use.

Strengthening University–Agency Partnerships: What U.S. Institutions Must Do in 2025 to Build Sustainable International Recruitment Pipelines

Fri, 21 Nov 2025 18:27:59 GMT

As global student mobility enters a period of rapid transformation, U.S. colleges and universities are facing new challenges: shifting visa trends, rising competition from Canada and the UK, economic pressures on families, and a saturated digital recruitment environment. In this landscape, strong, ethical, and data-driven partnerships between universities and recruitment agencies are emerging as the most reliable solution for sustained international enrollment growth.

With India poised to remain the world’s largest outbound higher education market , and the U.S. retaining its spot as the number-one study destination, universities must rethink how they engage with agencies to build resilience, quality, and long-term recruitment success.

This blog explores what U.S. institutions must do differently in 2025 , how recruitment partners like Texas Review add value, and what a successful university–agency ecosystem looks like in the years ahead.

Why Strong Partnerships Matter Now More Than Ever

1. Student Markets Are Volatile

Visa changes, geopolitical shifts, affordability concerns, and job market news can influence student flows overnight. Agencies on the ground provide real-time market intelligence universities cannot access directly.

2. Digital Marketing Alone Is Not Enough

Students still want:

In-person guidance
Application support
Financial planning help
Visa preparation
Career pathway counselling

Agents remain critical touchpoints for students and families.

3. Quality Over Quantity Is The New Priority

Universities are increasingly focused on:

Retention
Career outcomes
Diversity
Academic readiness

Well-trained, high-integrity agencies play a major role in ensuring students are the right fit.

The Four Pillars of a Strong University–Agency Partnership

To thrive in 2025 and beyond, universities must shift from transactional interactions to structured, collaborative, and transparent relationships.

Pillar 1: Shared Market Intelligence & Data-Driven Decision Making

Universities often rely on historical trends, but markets move fast. Agencies provide:

Real-time insights on student preferences
Competitive pricing intelligence
Demand by program and study level
Barriers affecting specific regions
Policy awareness (visa, immigration, scholarship trends)

In return, universities should share:

Conversion data
Program competitiveness
Application volume insights
Enrollment bottlenecks

This two-way intelligence helps institutions adjust programs, pricing, marketing, and communication strategies.

Pillar 2: High-Quality Training for Counsellors

One of the biggest gaps in international recruitment is counsellor-level program understanding .

Universities should offer:

Monthly product trainings
Webinars with faculty
Recorded demos of labs, facilities, and student services
Detailed admissions guidelines
Clear visa and compliance updates
Scholarship and assistantship insights

When counsellors are well-trained, they:

Recommend the right programs
Improve student preparedness
Reduce deferrals and drop-offs
Enhance application accuracy
Boost conversion

Pillar 3: Streamlined Admissions & Student Experience

Indian students are heavily influenced by how fast and transparent the admissions process is. Universities should:

Make Applications Easier

Accept unofficial transcripts for initial review
Offer digital document verification
Allow trusted partners to pre-screen applications
Reduce dependency on expensive credential evaluation services

Improve Processing Speed

6–8 week decisions no longer work. Students expect:

10–20 day initial review
Fast I-20 issuance
Clear communication on missing documents

Increase Transparency

Provide agents with:

Reasons for rejections
File status dashboards
Timeframes for review stages

A transparent system builds trust and speeds conversions.

Pillar 4: Collaborative Marketing & Outreach

Agencies like Texas Review run:

Multi-city education fairs
Targeted school and college outreach
Digital campaigns
Counsellor training meets
Alumni meetups
University spot admissions sessions

Universities should participate through:

Faculty-led talks
Virtual masterclasses
Program spotlight sessions
Alumni testimonials
On-ground visits at peak times

This creates massive visibility and positions institutions as top-choice destinations.

How Texas Review Adds Value to University Partners

Texas Review, with its 13+ years of experience in U.S. student recruitment, brings a combination of scale, quality, and insights:

1. Market Leadership

350-member recruitment team
Strong presence across India’s Tier 1, 2, and 3 cities
Extensive student counselling reach
Deep understanding of U.S. program trends

2. Ethical, High-Compliance Recruitment

Counsellor training
Pre-screening based on university criteria
Document verification
Visa readiness checks
SEVIS and compliance awareness

3. Program Promotion Strategy

Especially for STEM programs beyond Computer Science:

Public health
Environmental sciences
Robotics
Data analytics
Bioinformatics
Supply chain
Aviation / aerospace
Healthcare informatics

4. Conversion-Focused Admission Support

Application-quality checks
Timely submissions
Scholarship guidance
Visa preparation

5. In-depth Market Analytics

Region-wise demand
Program-specific interest levels
Behavioural shifts
Competitor insights

What Universities Can Do in 2025 to Build Sustainable Pipelines

1. Diversify Program Marketing

Move beyond CS and promote:

Emerging STEM
Research-intensive programs
Affordable tracks
Hybrid and co-op oriented degrees

2. Strengthen Affordability Options

Offer:

Scholarships for Indian students
Early payment discounts
Research assistantships
Instalment-based tuition plans

3. Build Consistent Communication

Students and agents value:

Clear deadlines
Transparent requirements
Response timelines
Visa guidance
Real employability stories

4. Invest in India

With large-volume recruitment, universities should allocate:

Dedicated regional managers
Annual faculty visits
Exclusive agent workshops
Co-branded marketing campaigns

5. Prioritize Long-Term Partnerships

Instead of cycling through dozens of agencies, institutions should cultivate long-term relationships with high-quality, high-capacity partners .

Conclusion

As international education becomes increasingly competitive, strong university–agency partnerships are no longer optional — they are essential. The institutions that succeed in 2025 and beyond will be those that:

Embrace collaboration
Prioritize transparency
Respond to real-time market needs
Invest in counsellor training
Support affordability
Promote emerging STEM fields

By working closely with experienced partners like Texas Review, U.S. universities can build resilient, scalable, and high-quality recruitment pipelines that benefit students, institutions, and the global workforce.

Latin America Market Insights 2025: Building Sustainable Pathways for U.S. Institutions

Fri, 21 Nov 2025 18:01:58 GMT

In October, Leap GeeBee hosted its first global insights webinar, Latin America Market Insights 2025 , bringing together international admissions professionals from across the U.S. to explore emerging opportunities in Brazil, Colombia, and Mexico. The session, led by Leap GeeBee’s in-country LATAM team, highlighted one of the fastest-growing regions for outbound student mobility and outlined practical steps for U.S. institutions seeking sustainable, long-term partnerships.

Latin America’s demographic and economic profile makes it one of the most promising regions for higher-education engagement. With over 650 million people and a median age of just 31, the region is home to a digitally connected, aspirational youth population.

As David Arango, Country Manager for Latin America, shared during the webinar, “We’re witnessing a real shift. Students aren’t just chasing prestige anymore. They’re asking: What’s my return on investment? Will this program get me a job, or help me build a career back home?”

That emphasis on employability, affordability, and flexibility is reshaping how students in Latin America choose destinations and programs. While the U.S. remains a top choice, competition from Canada, the U.K., Australia, and Europe has intensified, particularly among students seeking post-study work options or lower-cost alternatives.

For U.S. institutions to stay competitive, outreach in LATAM must evolve from transactional recruitment to relationship-based engagement focused on career outcomes and long-term value.

Brazil: A Rebounding Powerhouse

As the region’s largest market, Brazil continues to show strong recovery and renewed interest in U.S. higher education. Following a period of currency stabilization and improved visa processes, outbound student demand is accelerating.

Barbara Lemos, Business Development Manager for Brazil, noted, “When the Brazilian real stabilized last year, we saw a noticeable uptick in inquiries. Students are again seeing the U.S. as attainable, especially for language programs, exchange experiences, and undergraduate STEM pathways.”

Brazilian students increasingly seek career-aligned undergraduate degrees that connect directly to employability, particularly in engineering, computer science, business, healthcare, and creative industries. These students are outcome-oriented and view international education as a strategic step toward long-term mobility or entrepreneurship.

Alongside full degree programs, short-term mobility options are rising fast. Summer exchanges, intensive English or STEM boot camps, and one-semester certificate programs are popular among students who want to strengthen their English proficiency, gain a credential, and enhance their résumés without committing to four years abroad. These programs also serve as a bridge to longer-term study, allowing students to test the U.S. environment and build confidence before transferring into degree programs.

However, affordability remains a key concern. Students and parents are highly sensitive to total cost of attendance - not only tuition, but also housing, travel, and visa expenses. Programs that clearly communicate financial value, payment flexibility, and return on investment stand out in this competitive landscape. For institutions, highlighting career placement rates, internship pathways, and alumni success resonates far more than ranking or prestige alone.

While Brazil once hosted several government-funded mobility programs, there are no active national scholarship schemes supporting outbound study at this time. Only a few state-level initiatives remain, generally targeting high school students. The OAS Scholarship primarily supports inbound mobility, bringing students into Brazil or other OAS member states, rather than funding Brazilians to study abroad. As such, institutional scholarships, payment flexibility, and local partnerships play an even more critical role in supporting Brazilian students today.

Finally, Brazilian students respond strongly to localized engagement. Outreach in Portuguese, WhatsApp-based communication, and partnerships with local schools, agencies, and professional associations build trust and visibility. When institutions invest in language, transparency, and sustained presence, families respond with loyalty.

Colombia: Scholarship-Driven and Graduate-Focused

Colombia continues to distinguish itself as one of the most sophisticated and scholarship-driven education markets in Latin America. Both undergraduate mobility and graduate advancement present strong potential for U.S. institutions.

At the undergraduate level, Colombian families typically invest strategically, looking for programs that combine affordability, transferability, and employability. Private universities often partner with U.S. institutions through articulation or 2+2 transfer pathways, creating structured routes for students who wish to complete their degree abroad. Interest is particularly high in STEM, business, and creative industries, where U.S. programs are seen as innovation leaders.

However, it’s in the graduate and professional education space that Colombia shows exceptional growth. Rising scholarship availability, expanding middle-class aspirations, and employer sponsorship are driving outbound demand for master’s degrees, MBAs, and executive education programs.

According to Natalia Mendoza, Business Development Manager for Colombia, “Colombian students are very intentional. They’re looking for degrees that advance their professional standing, not just another credential. Hybrid, dual-degree, and executive programs that allow them to study part-time or begin online are especially attractive.”

This practical mindset means institutions offering career-aligned, modular master’s programs, particularly in business analytics, data science, finance, education, and global public policy, are better positioned for recruitment success in Colombia.

Financing plays a defining role, with programs like COLFUTURO’s Scholarship-Loan Program becoming a cornerstone of Colombia’s international education ecosystem. The initiative offers partial loan forgiveness for students who return to Colombia after completing graduate studies abroad, effectively linking talent mobility to national development goals.

Mexico: The Gateway Market

Mexico remains one of the most stable and strategically important recruitment markets in Latin America. Its close proximity, cultural familiarity with the U.S., and growing middle class make it a consistent source of qualified students across undergraduate and graduate levels. The market has evolved toward structured, affordability-focused pathways that reduce financial barriers while maintaining academic quality. The most successful models are those that integrate flexibility, recognition, and affordability from the start of the student journey.

A growing number of Mexican students are pursuing 2+2 and 1+3 transfer pathways, beginning their studies at home or in local institutions before completing degrees in the U.S. These routes allow families to manage costs while still accessing international credentials. Dual-degree programs, especially in business, engineering, hospitality, and computer science, continue to attract strong interest by combining binational learning and bilingual skill development.

U.S. community colleges are increasingly seen as a cost-effective starting point for Mexican students. With lower tuition, simplified admissions, and transfer articulation agreements, these partnerships offer a clear, affordable path toward a bachelor’s degree in the U.S. Leap GeeBee supports this model by connecting U.S. colleges with trusted preparatory schools and agency partners across Mexico, as well as educating families on the pathway from community college to a four-year institution.

At the graduate level, demand is shifting toward blended and hybrid formats that allow professionals to balance career and study. Students are drawn to programs that combine online coursework with short-term residencies or on-campus immersion experiences. Disciplines such as education, business analytics, cybersecurity, and health administration show the strongest growth, particularly when programs emphasize flexibility, affordability, and international relevance.

For U.S. institutions, Mexico offers a model of sustainable recruitment built on collaboration and adaptability. Institutions that prioritize transfer-friendly credit policies, academic partnerships, and hybrid program options are well positioned for success. Aligning with financial resources such as U.S. Embassy Mexico scholarships can further enhance affordability and reach.

Recommendations and Next Steps for U.S. Institutions in Latin America

Latin America remains one of the most dynamic regions for international student recruitment but success here depends on adaptability, trust, and long-term commitment. Below are some key recommendations from our team to shape an institution’s approach to engaging with the region.

Understand What Drives Students and Deliver on It

Students across the region view international education as a career investment, not a luxury. They’re calculating return on investment, focusing on employability, affordability, and post-graduation outcomes. To meet these expectations, universities should:

Emphasize career pathways, internship access, and alumni employment outcomes in communications.
Highlight value and flexibility, including payment plans, scholarships, and hybrid delivery options.
Showcase real graduate success stories from Latin American alumni.

Strengthen Agility and Collaboration with Agencies

Leap GeeBee’s partner network across Latin America consistently values efficiency and engagement over brand name alone. Strong relationships depend on:

Quick turnaround times (TATs) for application review and decision release.
Clear and consistent admissions requirements.
Open communication channels and availability of admissions teams.
Joint engagement through webinars, fairs, or local outreach.

Navigate Market Barriers with Practical Solutions

Persistent challenges such as currency fluctuations, visa delays, and competition from countries offering post-study work options continue to shape student decisions. The most effective institutions respond by:

Offering transparent pricing and creative financing (installment options, on-campus jobs, local scholarships).
Simplifying application steps and minimizing hurdles to completion.
Using hybrid or dual-degree pathways to reduce cost and travel risk.

Customize Your Approach by Source Market

Another key element shaping success in Latin America is program segmentation by source market. There’s no one-size-fits-all approach to Latin America. Each country has its own student profile, shaped by distinct economic realities and educational priorities:

Brazil – Prioritize undergraduate STEM and business programs, along with short-term English or exchange options. Lead with affordability and outcomes; note that while national government funding is inactive, state-level and institutional scholarships can make study abroad viable.
Colombia – Focus on graduate and professional advancement programs aligned with COLFUTURO and employer sponsorships.
Mexico – Expand transfer pathways, community-college articulation agreements, and blended graduate programs that accommodate working professionals.

Institutions that adapt messaging, program design, and pricing to each country’s realities will achieve stronger engagement and sustainability. Utilizing Leap GeeBee’s in-country teams for local insight and real-time support, maximizing digital marketing, providing collateral and engagement tools in Spanish and Portuguese, and considering in-country representation are all ways to further customize an institution’s approach in the region.

Embrace Emerging Models of Engagement

The region’s growth will be driven by ecosystem-based partnerships, not one-off recruitment. Institutions should explore:

Microcredentials and short-term programs that upskill professionals without requiring full relocation.
Hybrid and dual-degree delivery models that balance recognition with flexibility.
Regional hubs and faculty exchanges to bring education into the region.
Scholarship collaborations with organizations like COLFUTURO (Colombia) and U.S.–Mexico Embassy programs .

Stay Connected

If you missed the Latin America Market Insights 2025 webinar or would like to connect directly with our LATAM country managers, contact the Leap GeeBee U.S. team at universityrelations@leapfinance.com . In addition, the US team will be attending the AIRC Conference in December. Be sure to connect with us and learn more about:

New recruiting markets, updates to existing regions, and additional market insight webinars scheduled for 2026
Digital marketing opportunities designed to enhance visibility in emerging markets.
Virtual and in-person recruiting events hosted through our global network of trusted agents.
Our new In-Country Representative Platform, now available across all Leap GeeBee markets

The New Reality of Global Enrollment: Partnering for Education and Employability

Wed, 12 Nov 2025 20:28:34 GMT

The New Reality of Global Enrollment: Partnering for Education and Employability

For decades, studying in the United States has symbolized ambition and possibility for international students. Yet the motivations guiding those choices are evolving. Today’s students view education not only as an academic pursuit but as a strategic investment—one that must yield tangible outcomes in employability, immigration access, and long-term career growth.

This evolution has implications not just for students, but for the institutions and agencies that serve them. Universities and recruitment partners alike are being challenged to rethink how programs are designed, positioned, and supported.

Understanding the Shift: From Prestige to Practical Outcomes

Recent data from Revelio Labs, analyzing over 150 million hiring records, reveals a clear trend: entry-level hiring is shrinking while demand for experienced professionals rises. As automation and AI reshape industries, early professional exposure is no longer a bonus—it’s a prerequisite.

For international students, this means planning practical training—such as Curricular Practical Training (CPT) and Optional Practical Training (OPT)—from the outset of their academic journey. Moreover, proposed updates to the H-1B system that favor higher-paying positions will further reward graduates who transition quickly into meaningful employment.

Universities that integrate employability into the student experience are better positioned to attract and retain these globally minded learners.

Learning from Global Models

The global enrollment landscape underscores the urgency of adaptation. The U.S. share of the international student market has fallen from 28% in 2001 to 16% in 2024 (ICEF Monitor, 2024). Meanwhile, competitors such as Canada have expanded by aligning education policy with clear, predictable work pathways.

Canada’s co-op education framework offers a compelling example: paid, field-related work is built directly into the degree structure, and universities such as Waterloo and UBC guarantee students industry exposure before graduation. Between 2012 and 2022, Canada’s international enrollment rose by 201%, compared to 24% in the U.S.—a gap driven largely by transparent, work-integrated models.

Redefining Institutional Value

For U.S. institutions seeking to remain competitive, the challenge is not simply to offer CPT or internships, but to embed employability into the core of the educational experience. Effective strategies include:

Proactive Guidance – Integrating early advising on CPT, OPT, and H-1B pathways ensures students plan their work experience strategically.
Tailored Career Support – International students benefit from dedicated career services that address visa-specific job searches and employer communication.
Curricular Integration – Making internships or co-op placements credit-bearing guarantees every student gains relevant U.S. experience before graduation.

These practices strengthen both student outcomes and institutional reputation by linking learning with demonstrable return on investment.

The future of international education will belong to those who bridge expectation and outcome—those who recognize that employability is not an afterthought but the foundation of value.

Author: Christina Chen, GoElite Inc.

Credential Evaluations: The Hidden Key to Building Trust in International Admissions

Wed, 01 Oct 2025 21:21:31 GMT

Credential Evaluations: The Hidden Key to Building Trust in International Admissions

In today’s global education landscape, accuracy and trust are non-negotiable. As institutions navigate processing international applications, the need for reliable, consistent, and fair assessment tools has never been greater. Credential evaluations offer a simple but powerful solution—bridging gaps between diverse education systems, reducing risk, and streamlining admissions decisions.

But the benefits don’t stop at universities. For recruitment agents, integrating credential evaluations into your workflow can significantly elevate your credibility, reduce rework, and position you as a true partner in student success.

Whether you're an institution aiming to uphold academic integrity or an agent striving to stand out, credential evaluations are no longer optional—they're essential.

Why Credential Evaluations Matter to Institutions

1. Reduce Risk

Universities are under increasing pressure to detect document fraud and uphold academic standards. Credential evaluations add a trusted third-party layer of authentication, protecting institutions from admitting unqualified or misrepresented applicants.

2. Ensure Fair Admissions

With thousands of education systems around the world, it’s nearly impossible for institutions to fairly assess all applicants without some form of standardization. Evaluations create a common language for reviewing foreign credentials.

3. Speed Up Decision Making

When students provide ready-to-evaluate credentials, institutions save time. Admissions teams can move faster, leading to higher placement rates and improved student satisfaction.

Why Credential Evaluations Benefit You as an Agent

1. Increase Your Credibility

Submitting complete, authenticated, and evaluated documents makes you a trusted partner. This credibility leads to:

Repeat partnerships
Higher application conversion rates
Invitations to preferred agent programs

2. Reduce Rework and Rejections

Applications often get delayed or denied because of:

Incomplete documents
Unofficial translations
Unverifiable institutions

Credential evaluations help minimize these issues and reduce unnecessary back-and-forth.

3. Position You as a Professional Consultant

Offering evaluation guidance shows you’re more than just an agent—you’re a strategic advisor. You help students understand the value of their education and guide them toward successful outcomes abroad.

How to Integrate Credential Evaluations into Your Process

Identify the Requirements

Find out which credential evaluation services are accepted by your partner institutions. ECE works with more than 2,000 institutions across the U.S. and Canada.

Educate Your Students

Explain how evaluations improve their chances of admission, credit transfer, or visa approval—and why starting early matters.

Build It into Your Workflow

Create a checklist for evaluations as part of your application process. Help students gather necessary documents and start evaluations early. At ECE we’re proud to work with recruitment agents. We even offer a dedicated ECE Agent Portal™ that allows you to place and track orders on behalf of your students.

Trust Is the Currency of Global Education

In a competitive recruitment landscape the agents and institutions that stand out are those who lead with integrity, clarity, and professionalism. Credential evaluations might seem like a small step, but they play a powerful role in building that trust—ensuring that every application is not only complete but also credible.

For institutions, evaluations uphold academic standards. For agents, they elevate your reputation, simplify workflows, and strengthen your value as a long-term partner. Most importantly, for students, they facilitate a smoother, more transparent path to global education.

Philippines in Focus: Recruitment Insights and Opportunities for U.S. Institutions

Tue, 30 Sep 2025 16:46:16 GMT

Introduction

The Philippines is emerging as a promising international recruitment market for U.S. higher education institutions. With a young, globally minded population and strong historical ties to the U.S., Filipino students are increasingly considering international study, especially in the U.S., as a pathway to personal and professional growth.

In a recent webinar hosted by IDP, in-country experts Jojo Habana, Philippines Country Director and Romina Romero, Country Destination Manager - Canada/US shared valuable insights into student motivations, enrollment trends, and recruitment strategies tailored to the Philippines market. IDP Philippines recently expanded U.S. operations, making it a perfect time for partners to diversify their recruitment strategies into this growing market. This article distills key insights and takeaways from the webinar.

Philippines Country and Education System Overview

The Philippines is an archipelago of over 7,000 islands in the Western Pacific Ocean. With a population of over 116 million people, it ranks as the 13 ^th most populous country in the world. The Philippines’s large, stable economy is one of the fastest growing in Southeast Asia, with a 5.5% growth rate in 2025.

The economy is driven primarily by services - accounting for 50% of total GDP – as well as industry and agriculture. Notably, a significant 11% of GDP comes from remittances of Overseas Filipino Workers (OFW). The global Filipino diaspora makes the idea of studying abroad a familiar concept for many families. “The prospect of traveling halfway around the world to work or study isn’t new to Filipinos,” explains Habana, “Many already have relatives or friends living abroad.”

The island nation has a large and growing youth population, with an average age of 25. This younger generation is globally minded and increasingly eager to study abroad. They embrace globalization, actively seek international experiences, and are motivated to learn, explore, and build careers overseas.

The Philippines has 4.8 million higher education students across public and private institutions in the country, and a literacy rate of 97%. As of 2024, there were an estimated 50 thousand Filipino students studying abroad in countries across the world. The nationwide academic calendar in the Philippines has had multiple changes over recent decades, affected by accessibility to schools during the rainy season. Depending on the school, the academic year starts between June and August and ends between March and May.

The most popular fields of study for Filipino students include:

Business and Management
Health and Medicine
Engineering
Information Technology
Education
Hospitality

While colleges and universities in the Philippines offer quality education, many students look for the opportunity to take more specialized programs from institutions overseas. Business and Management programs have historically been the most popular among Filipino students, but there is growing interest in Engineering and IT subjects, especially at the graduate level.

Voice of the International Student: Philippines

Emerging Futures is IDP’s signature, biannual survey which examines the attitudes, motivations and intentions of thousands of international students across the globe. The latest survey, Emerging Futures 7 , included responses from hundreds of Filipino students, providing key insight into their motivations and preferences. This research revealed that career development, acquiring global knowledge, and education quality are the primary reasons Filipino students want to pursue an education abroad. Many students are migration-driven, and institutions should highlight value, program offerings, and personal impact to align with Filipino student’s broader goals. Cost and visa issues are key concerns, while program availability and part-time work access heavily influence decisions.

Philippines-U.S. Enrollment and Demand Trends

Over recent years, the U.S. has seen slow and steady growth in enrollments from the Philippines, around 3% annually.

Of the 4,100 Filipino students enrolled in U.S. higher education institutions in the 23/24 school year, only 1,800 came directly from the Philippines. The rest come from Filipino communities abroad, primarily in the Middle East, Taiwan, Hong Kong, and other parts of Southeast Asia. Institutions interested in recruiting Filipino students must be aware of these global diaspora communities.

Top U.S. destination states include California, New York, Hawaii, Massachusetts, and Texas, reflecting existing Filipino communities. Undergraduate and graduate program interest is mixed, with 50% of enrollments at the undergraduate level.

Student search demand trends

IDP’s IQ Demand tool provides real-time student demand data, powered by millions of annual searches on IDP and Hotcourses websites. This data reflects top-of-funnel demand for students who are early in their study abroad journey.

Looking at search demand from Filipino students for the top study destinations, Australia is the clear leader. This makes sense considering geographic proximity. The U.S. is in fifth place, retaining a stable ~12% share of demand from Aug 2024-2025. Additional destinations outside the “big four” that Filipino students are considering include New Zealand with 16% of demand, Singapore, Malaysia, Hong Kong, and China.

Funding Sources

Understanding the various funding sources in the Philippines is essential to effectively recruit students.

Undergraduate students are primarily funded by their parents, while “mature” students – those who have already been in the workforce for years - may be able to self-fund. Most of these mature students are interested in business programs, MBAs in particular, to expand their skills and advance in their careers.

Another key funding source for Filipino students is family and relatives abroad. Just as Overseas Filipino Workers send remittances home, it is also common to sponsor a family member to study abroad.

Finally, scholarships are an important funding source. EducationUSA has been expanding its presence in the Philippines and is actively working to promote U.S. higher education and scholarship opportunities such as Fulbright. The U.S. is considered an expensive destination, so Filipino students often look to combine funding sources to cover the full cost.

Student Responses to recent U.S. developments

Recent developments in U.S. policy, including visa delays and shifting regulations, have had a noticeable impact on Filipino students considering international education. Approximately 30% of IDP students who were initially planning to study in the U.S. have since changed their destination. This shift includes students who faced visa rejections, were unable to secure appointments, or simply reconsidered based on current perceptions of the market.

Despite these challenges, the U.S. remains a highly desirable destination, particularly among students aiming for Ivy League or other top-ranked institutions. However, Romero recognizes that not every student will gain admission to a high-ranking university, and points out the opportunity for alternative pathways, in particular 2+2 programs and community colleges.

Romero says that visa support and clear communication about available pathways are critical to helping Filipino students make informed decisions and feel confident in their choice to study in the U.S. “Information sessions where you can really share the unique value of your institution are very helpful, and we really need support from institutions through the visa process,” she explains.

Partnering with IDP Philippines

IDP has a strong and growing presence in the Philippines, making this an ideal time for U.S. institutions to expand their recruitment strategies in the country. With 10 offices and 24 counselors spread across the main islands, IDP offers support to students from north to south. IDP’s largest presence is in Metro Manila (home to three locations) and Cebu, which together account for 40–50% of the total student volume served. Given the heavy traffic in Metro Manila, proximity to students is key for accessibility and engagement.

With the recent expansion of IDP Philippines’ U.S.-focused operations, three strategic pillars are driving growth in U.S. enrollments:

Conversion Improvement - Dedicated U.S. counselors are enhancing student support, streamlining processes, and delivering a high-quality experience.
Social Media Engagement - Creating positive visibility for the U.S. as a study destination helps reinforce its appeal and counteract recent uncertainties.
Increasing U.S. Partner Exposure - Maintaining a consistent presence in the market is essential for long-term growth and brand recognition.

Collaboration with U.S. partners is central to these efforts. Institutions are encouraged to engage with IDP through visits, events, and digital initiatives. Social media offers both free and paid opportunities to connect with students:

Free Social Media Opportunities

Get to Know IDP Partners: Submit a short video introducing your institution, which will be shared on IDP’s social channels.
U.S. FAQs: Help counselors address common misconceptions about studying in the U.S.
Student Testimonials: Connect us with Filipino student ambassadors who can take over IDP’s social media for a day.

Paid Social Media Opportunities

Campus Conversations: Long-form studio content featuring your institution.
Unboxing Sponsorships: Support a student’s pre-departure experience while they share why they chose your institution.
Facebook Live: Gain 10 minutes of airtime during major events to reach online audiences.

Events and Fairs

IDP Philippines hosts both virtual and in-person events, offering flexible options for institutions with varying budgets. Two major in-person fairs are held annually in Manila and Cebu each September and February, and smaller events take place in cities across the country throughout the year. These events attract a diverse mix of students across study levels, and participation slots are limited to ensure broad exposure for all institutions.

For those able to travel to the Philippines, Romero strongly recommends adding on visits to international high schools, such as International Baccalaureate (IB) schools, where a significant number of students pursue study abroad. The IDP Philippines team is ready to support your institution in planning a strategic and effective recruitment trip, tailored to your unique goals and priorities in the market.

Final Thoughts

The Philippines offers a vibrant, growing market for U.S. institutions. With a young population, strong English proficiency, and deep cultural ties to the U.S., Filipino students are well-positioned for success in American higher education. By partnering with IDP and tailoring your outreach, you can tap into this dynamic market and support students on their journey abroad.

Ready to discuss how IDP can support your recruitment efforts in the Philippines?

Get in touch with our team today.

About IDP Education

IDP is a trusted leader in international education services that helps people study abroad and achieve their goals. As a key voice in the industry, IDP partners with educational institutions worldwide to connect them with the right students. IDP has maintained AIRC certification for over a decade.

IDP also proudly co-owns IELTS, the world’s leading English language proficiency test.

Established in Australia in 1969, IDP now operates in over 60 countries. While we’ve grown and evolved, our purpose remains the same: to empower people transform their lives through international education. Learn more at partners.idp.com .

American International Recruitment Council (AIRC) Announce Publication of Navigating the Future of International Enrollment Management: Insights and Strategies

Wed, 24 Sep 2025 20:51:08 GMT

Baltimore, MD / Washington, DC — STAR Scholars in collaboration with the American International Recruitment Council (AIRC) , is pleased to announce the publication of Navigating the Future of International Enrollment Management: Insights and Strategies (DOI: https://doi.org/10.32674/zhaw2s80 ), edited by Clay Harmon and Krishna Bista . This scholarly volume provides a comprehensive analysis of the rapidly changing global landscape of international student enrollment and offers actionable frameworks for institutions, policymakers, and practitioners.

Drawing on contributions from internationally recognized researchers and experienced enrollment professionals, the book addresses critical themes shaping higher education today: the rise of international branch campuses, the role of transnational education models, the integration of artificial intelligence and digital transformation in recruitment, and the importance of equity, student well-being, and institutional resilience. Case studies from the United States, Latin America, Asia, and Africa demonstrate how global perspectives and local realities intersect in shaping the future of international higher education.

The volume has been praised by global leaders in the field:

“A compelling framework that transforms international enrollment from a complex challenge into a strategic opportunity for global academic excellence.” — Thomas Tinnefeld, PhD, Saarland University of Applied Sciences, Germany
“An essential resource offering innovative strategies and crucial insights for education leaders navigating international enrollment in today’s rapidly evolving global landscape.” — Chunipha Poedloknimit, PhD, Western University, Thailand
“A rich collection of perspectives that deepens our understanding of how to create supportive and globally connected learning environments for international students.” — Lu Lu, PhD, Beijing Language and Culture University, China

As international student mobility faces unprecedented disruption from demographic shifts, political dynamics, and digital innovation, this book provides clarity and foresight. By aligning institutional practice with global strategy, it equips universities and professionals to advance inclusive, ethical, and sustainable enrollment management worldwide.

Publication Information:

Title: Navigating the Future of International Enrollment Management: Insights and Strategies
Editors: Clay Harmon and Krishna Bista
Publication Date: September 4, 2025
DOI: https://doi.org/10.32674/zhaw2s80
Availability: Hardcover, Paperback, Kindle, and Open-Access eBook
Keywords: International enrollment management, student mobility, higher education, global engagement

�� Order copies: STAR Scholars Press Catalog

###

About AIRC: The Association of International Enrollment Management

AIRC is a 501(c)(3) non-profit membership association recognized by the U.S. Department of Justice and the Federal Trade Commission as a Standards Development Organization (SDO) for the field of international enrollment management. Its members are accredited secondary and post-secondary institutions, student educational recruitment agencies, and service providers that seek to promote standards-based international student recruitment and enrollment practices. As a leader in the field of international enrollment management, AIRC develops and provides essential resources, services, and programs for its 400+ members to advance their recruitment goals and adhere to standards.

Contact:

Clay Harmon, Executive Director

American International Recruitment Council

+1 240-547-6400

Clay.Harmon@airc-education.org

International Students' Interest in Top Study Destinations Remains Strong

Wed, 24 Sep 2025 20:42:39 GMT

The past two years have seen major changes across the international education sector, yet demand from future students remains high. In fact, international student advisors from 40 countries shared in the most recent ApplyBoard Recruitment Partner Pulse Survey (1) that, despite shifting policies, international students remained dedicated to their academic goals.

Read on to learn which factors are currently affecting future students' destination decisions, how interest levels and student perceptions are changing, and which study destinations are top-of-mind.

The UK, Canada, and the US Remain the Most Attractive Study Abroad Options

When asked how attractive different destinations were to their students, the US was a compelling option for many respondents. 67% said their students thought the US was a 'very attractive' or 'attractive' option :

The US was not alone in experiencing shifting student impressions. Positive perception of Canada improved by 3 percentage points since ApplyBoard’s Spring 2025 survey, although Canada’s overall perception remained lower than in Fall 2024. The UK retained its spot as the most attractive destination among survey respondents, but its reported attractiveness also dropped by 5 percentage points from Spring 2025.

Other destinations' attractiveness levels improved year-over-year, capturing some of this shifting attention. Australia's reported attractiveness was up by 9 percentage points versus Fall 2024. Likewise, 60% of respondents found Germany an attractive destination in this edition of the survey, rising by 7 percentage points from 53% in Fall 2024. Meanwhile, 50% of respondents found Ireland attractive in both Fall and Spring 2025, up from 42% in Fall 2024.

Perception of the US Shifts Amid Ongoing Policy Updates

When asked how welcoming a destination is toward international students, the UK again kept its top spot from the Spring 2025 Pulse Survey. While the release of the UK government's White Paper on immigration has the broader sector monitoring future changes, the UK's welcoming rhetoric and recent policy stability mean many see the UK as a great place to send students.

Meanwhile, participants' answers relating to the US showed significant change from Spring 2025:

Only 50% of survey respondents agreed the US was an open, safe, and welcoming destination for international students in Fall 2025. This marks a drop of 24 percentage points from Spring 2025 survey results (2). By comparison, 31% of respondents had a neutral outlook on this statement and 19% disagreed (3).

Several factors likely contribute to this shift in perception, including the US government's downsizing of the Department of Education, revoking hundreds of international student visas earlier this year (4), and pausing new student visa application interviews through May and June— some of the busiest months for visa applications —to add higher levels of scrutiny.

That said, more polarized views on destination countries expanded beyond the US. The number of respondents who strongly disagreed that a given destination was open, safe, and welcoming grew for all six destinations in Fall 2025 versus Spring 2025 .

Increased Interest in Diverse Study Destinations

Nearly three out of every four respondents to the Fall 2025 Pulse Survey noted their students were considering destinations beyond the Big Four, Germany, and Ireland:

This fall, New Zealand was the most popular alternative destination among survey respondents, jumping up from third place in our previous survey (5) . 21% of respondents noted their students were interested in the diverse study opportunities, laid-back culture, and beautiful cities and wild spaces that New Zealand has to offer. This level of interest nearly doubled versus ApplyBoard's Spring 2025 survey findings.

Elsewhere, France shifted from first to second place among respondents, even though overall interest in studying France rose four percentage points to 20%. New Zealand’s rise also meant that Finland dropped to third, while Malta and Spain rounded out the five most popular alternative destinations.

Meanwhile, interest in the United Arab Emirates (UAE) grew to 6% of respondents. Interest in the UAE rose past Singapore, as did mainland China, in this survey. Several respondents also noted they’re supporting students interested in Japan, South Korea, and Malaysia, demonstrating rising student interest in destinations across Asia.

Overall Interest in Studying Abroad Stabilizes

Survey results also showed demand isn't slowing down when it comes to overall student interest levels. For the first time since Fall 2023, over 20% of student advisors shared they'd worked with significantly more students quarter-over-quarter:

Looking at engagement levels, it's encouraging that a higher number of advisors are reporting strengthening student demand year-over-year.

Affordability Top of Mind for International Students

The survey also asked which factors contributed most heavily to study destination decisions. In Fall 2025, four of the top five drivers were related to students' financial capacity (6):

While "cost of studying" remains the most common priority among prospective international students, it's worth noting that more respondents cited it as a key driver than ever before.

As the cost of living rises, budget-conscious students may consider less expensive communities or prioritize programs that prepare them directly for in-demand careers. Institutions that promote these programs (or branch campuses) effectively, while illustrating which post-study opportunities students are eligible for, can attract future leaders to their campuses.

This aligns with what one advisor shared around program trends:

“By 2026, I anticipate several noticeable trends among students’ study interests and choices. First, there will likely be a stronger demand for programs in STEM fields, particularly Data Science, Artificial Intelligence, Cybersecurity, Renewable Energy, and Engineering, as these are directly tied to global job market demands. At the same time, Health Sciences (such as Nursing, Public Health, and Biotechnology) will continue to attract attention due to increasing worldwide emphasis on healthcare systems.”

"Return on Education" Highest in the US, Australia, and Canada

Despite the considerable investment required to study abroad, many respondents agreed that students who completed programs in popular study destinations had a high return on their (education) investment:

77% of respondents either agreed or strongly agreed that international students in the US were successful and found good jobs , ultimately benefitting from the experience. This is the third-highest ratio among the six destinations featured, surpassing return-on-education outlooks for the UK, Germany, and Ireland.

Given the need for STEM graduates in the US and worldwide, a major advantage that US-based colleges and universities have for attracting the brightest student minds is the chance for students to leverage their learnings in Optional Practical Training (OPT). These post-study programs bring fresh perspectives and tech savvy into American businesses, while also driving innovation.

Highlighting the positive effects programs like these have on your local community and economy helps to illustrate their importance to both domestic and international audiences, in turn helping to ensure that programs like OPT can run for years to come.

What These Survey Results Mean for US Institutions

Thanks to the feedback from student advisors worldwide, ApplyBoard's Recruitment Partner Pulse Survey is a helpful check-in on the international education sector. It offers timely insights into what prospective students are thinking about, and what their advisors are hearing day-by-day.

For American institutions looking to build their international student population, adapting to shifting student preferences is vital. Here are some ideas for supporting student success:

In an era of diversified student choice, academic institutions must promote their differentiating features, especially ones related to improving access and affordability. These could include scholarships for international students, guaranteed on-campus housing (including family-friendly options), access to a public or campus-provided health plan, or external financial assistance opportunities.
2025 has been a year of intense change and students may be considering different options or deferring their enrollment. To boost retention, it’s important for institutions to keep open lines of communication around current events and policy changes, and provide official links to key info like student visa guidelines or academic calendars. Helping students feel like they’re part of the campus community before arrival can make them more likely to follow through with their enrollment.
Highlight specific opportunities through your institution’s relationships with industry, or research programs with notable achievements or faculty. Have strong graduate employment rates or robust co-ops? Share those in admissions materials so students can imagine their path from study program to dream career.

For an in-depth look at how your team can effectively navigate the evolving international education sector, stay tuned for ApplyBoard's 2026 Trends Report. It will launch during International Education Week in November.

About ApplyBoard

ApplyBoard has empowered more than 1 million students from over 150 countries to access global education since 2015. Driven by its mission to unlock the potential of students everywhere, ApplyBoard simplifies the international education journey by connecting students to over 1,500 institutions across Canada, the United States, the United Kingdom, Australia, Germany, and Ireland. To learn more, visit www.applyboard.com .

(1) The ApplyBoard Fall 2025 Recruitment Partner Pulse Survey ran from August 19, 2025, to September 2, 2025. It received 385 responses from individuals in 40 countries.

(2) This includes respondents who "agreed" or "strongly agreed" the US was an open, safe, and welcoming destination.

(3) Here, "disagreed" refers to respondents who "disagreed" or "strongly disagreed."

(4) Inside Higher Education, " Where Students Have Had Their Visas Revoked ." April 7, 2025.

(5) This open-ended question allowed respondents to share the names of multiple destinations.

(6) "Cost of living" as a discrete factor was added in the Fall 2025 survey. Prior to that survey, it fit under "cost of studying." This question had 10 different options to choose from.

Analyzing the Effectiveness of Application Incentives

Fri, 20 Jun 2025 16:49:54 GMT

Over the past several months, the education community has closely followed and responded to policy decisions that have significantly affected the recruitment of international students to U.S. institutions. As we continue to navigate these evolving challenges, Leap GeeBee and our university partners remain committed to driving forward, supporting not only yield efforts for the Fall 2025 intake but also encouraging applications for future terms.

Several recent strategic discussions with our institutional partners have revisited the concept of application incentives and flexibility on admissions requirements. While such incentives encourage students to submit applications, do they ultimately work? And, do they simply drive up application volume or do they actually improve other points of the application funnel?

Application fee waivers

Application fees serve a variety of purposes in the admission process. Practically speaking, there are real costs to be covered in the processing of application materials. Conceptually, the application fee can be an intentional barrier, requiring students to have enough genuine interest in a school to pay the fee. However, incremental costs build quickly as students prepare their application materials, and seemingly nominal amounts in US dollar terms can be significant in the home countries of potential students. Additionally, the initial application is only one of many touchpoints during the admissions process when a university can engage with great students. Lessening the barriers to apply brings more students into a university’s funnel, thus increasing the volume of potential students to admit and ultimately enroll

But, what does the data tell us?

Out of 138 universities recently reviewed, 98 of the institutions (71%) provided application fee waivers.
Perhaps not surprisingly, these institutions received 98.2% of applications submitted during the observed time frame.
Admit rate was effectively the same across the two pools. However, offer acceptance as measured through I-20 issuance was lower for fee waiver schools, at 36% compared to 48% for those who required the fee. While conversions for app fee waiver schools were lower by 12 percentage points at the I-20 issuance stage, the higher volume generated by these schools provided a strong enough base to outweigh these losses in ultimate enrollment numbers.

Application fees are more easily waived by some schools than others. For some institutions, there is the reality of costs that must be covered. For others, providing a waiver to some students and not others creates an equity issue. If waivers are possible, however, they offer a tangible incentive for students that meaningfully increases application volumes.

Institutions who are unable to offer blanket waivers can consider a more measured approach such as tying waivers to webinar participation, a specific time frame, or association with an educational agent. This tailored approach can also provide further data to support a longer term waiver strategy, as it gives universities the ability to compare the quality and conversion of applicants across both pools from the same recruiting cycle.

Medium of Instruction (MOI) documents as proof of English language proficiency

Across our full partner data set of over 400 institutions, only 9.5% of institutions currently accept MOI in lieu of English language testing. However, conversion rates at each stage are nearly identical between the two pools.

Admit rates were effectively the same for both populations, though I-20 issuance was slightly higher for those requiring testing.
While a common concern voiced around MOI is whether students will have strong enough language proficiency to successfully pass their visa interviews, our data showed equivalent visa approval rates for MOI applicants as for English language test takers.

Accepting MOI certificates in lieu of English language proficiency tests can be a larger ask for some institutions. Some university leaders may see this as a change to eligibility requirements, while faculty may question if MOI verification adequately represents students’ ability to succeed in their classrooms. One compromise approach could be a pilot where MOI are accepted given other factors, such as undergraduate GPA or reputation of the previous institution, followed by tracking the success of that pilot group of students not only through enrollment but through graduation. For more timely impact, data from peer institutions who already accept MOI can be persuasive for building a case to test the concept.

I-20 issuance without an enrollment deposit

Over the last two years, Leap GeeBee’s university partners have deployed strategies across the spectrum with respect to enrollment deposits. Institutions concerned with growing transfer-out numbers have both increased deposit amounts and introduced them earlier in the process. Others have chosen instead to delay deposits until after visa issuance, recognizing increasing student reluctance to pay significant deposit amounts (even if refundable) in a climate of increasing visa rejection rates.

Not surprisingly, the lack of a pre-I-20 enrollment deposit had a significant impact in the data set reviewed by our team.

Across our reviewed data set, 35.5% of institutions currently do not require an enrollment deposit prior to issuing an I-20 to a student.
Those institutions achieved a 95% I-20 issuance rate compared to only 31% for those who did require a deposit.

Given current uncertainty around visas, we strongly encourage universities to waive or delay enrollment deposits until after visa issuance to keep students moving along the process and engaged with your institution. We actually recommend not removing the deposit entirely, but rather delaying it until after visa approval to further solidify the student’s likelihood to matriculate. Universities can then mitigate potential transfer out scenarios by increasing deposit amounts, which is more palatable to a student after their visa has been approved since deposits are credited towards tuition. By shifting the timing of the enrollment deposit to later in the process, universities can relieve student anxiety prior to their visa appointments while still maintaining control mechanisms on the student’s ultimate enrollment.

At Leap GeeBee, we are grateful for our partners who frequently reevaluate their strategies with us and modify the options they are able to offer to applicants. In a time of policy uncertainty, these institutions encourage students through their pipeline by offering incentives like those outlined above to improve volume without sacrificing quality. No single strategy is a silver bullet, but deploying such tactics allows institutions to improve different stages of the application cycle while also demonstrating to students an awareness of and desire to mitigate the barriers they face.

AIRC Releases 2024-2025 Annual Impact Report

Wed, 18 Jun 2025 17:54:57 GMT

AIRC is pleased to release our 2024-2025 Annual Impact Report. Take a look at AIRC's successes this past year and our future plans.

International Students Share Interest in Engineering and Health Care Programs, Affordability a Key Concern

Tue, 17 Jun 2025 17:45:44 GMT

Millions of students pursue international education every year. It's a movement that's continued through global shifts in affordability and access, and will continue to grow. In fact, some sources project there will be over 9 million international students by 2030.

To see how future students' priorities are shifting and what factors are shaping their journey, the team at ApplyBoard, an international student mobility platform, runs a semi-annual Student Pulse Survey. Since the first survey in 2022, over 3,500 students have shared their thoughts. The most recent survey ran between February 25, 2025, and March 12, 2025, and collected insights from nearly 850 students.

Let's take a closer look at which programs and careers students are aiming for, how changing policies are affecting their plans, and which study destinations are gaining ground.

Key Findings:

In the survey, affordability was the most commonly cited determining factor when choosing a study program. It was noted as important by 77% of respondents.
92% of surveyed students indicated some level of interest in studying in the US.
Due to rising costs, just over one in four students are considering different study destinations than they'd initially planned.

Strong Interest for Studying in the US Rises

When asked where they'd like to study, 65% of respondents were only interested in studying in one or more of the following destinations: Australia, Canada, Germany, Ireland, the UK, and the US.

The survey also looked at students' specific levels of interest in these destinations:

As in ApplyBoard's Fall 2024 survey , more students were "extremely interested" in studying in the US than in any of the other featured destinations in Spring 2025.

However, because more students were "very interested" and "moderately interested" in studying in Canada, Canada remained the top choice by weighted average. Across the pond, strong interest ("extremely" and "very" interested) for studying in the UK and Germany remained relatively unchanged, but strong interest in Ireland climbed by three percentage points.

Interest in Top Anglophone Destinations Resilient through Policy, Government Changes

In 2024, international education and immigration policy changes reshaped the study abroad landscape. This was particularly notable in countries like Canada, which introduced a cap on international students while also changing eligibility guidelines for its popular post-graduation work permit program .

Although 2025 has seen further changes across these destinations, in February and early March of 2025, respondents' intent to become international students remained strong. In fact, student sentiment was at least twice as positive as it was negative around how recent policy or government changes affected their desire to study in these destinations:

Policy and government changes had the most effect—positive or negative—on students' desire to study in the United States and Canada. Only 29% of students noted "no change" to their desire to study in either destination due to these shifts (1). Conversely, nearly 50% of respondents noted no change in their desire to study in Australia due to recent policy and government changes.

Affordability is Central to Many Future Students' Plans

When asked which factors were most important to students when choosing a study program, affordable tuition fees was by far the most popular choice, selected by 77% of respondents (2). The next most popular choice, a high graduate employment rate, was at 57%. Rounding out the top five choices were a program that leads into the student's chosen career (49%), high-quality teaching (47%), and the program's reputation (45%).

The survey also asked how affordability was affecting future students' plans. Despite rising costs, most students don't want to wait:

Only 9% of surveyed students plan to defer their program due to financial concerns . 16% are considering different programs than they'd initially planned to pursue, while 11% are looking at shorter programs.

These shifts may precede an uptick in applications to colleges and universities which offer accelerated programs. Additionally, institutions that create and highlight alternate paths for international students may capture students who are still interested in an international experience, but who are more budget-conscious than previous cohorts.

Cost also affects which destination countries students will consider. Students remain curious about more affordable—if less popular—locations, a shift in student behaviour which institutions in top study destinations must wrangle with in 2025 and beyond. In fact, 26% of surveyed students were thinking about studying in different destinations than they'd initially planned on for affordability reasons .

Innovation, Entrepreneurship, and Care Guide Students' Program and Career Choices

Business and management programs are historically the most popular program choices for international students, and the survey results for the Spring 2025 Student Pulse Survey reinforce this trend. Nearly two in five respondents were interested in business programs:

Math, computer science, and IT programs were the next most popular category, receiving interest from 24% of students. Engineering (23%) and health care (21%) were close behind. New for this round of the survey, education programs captured interest from 11% of respondents. As such, interest in education outpaced interest in the fine arts, physical and life sciences, and humanities.

Finally, we asked students about the last step in their student journey: their career. What do their dream jobs look like? The answer is multifaceted:

In the survey results, "engineer" appeared more than any other word . Most students knew their engineering specialization, as well: only 18% had a general response of "engineer." Software engineering was the most popular choice, followed by civil engineering.

The second-most popular response was "nurse," highlighting (along with "health care") a strong interest in health sciences, in alignment with current labour market trends . After “nurse”, there was a three-way tie between "lecturer," "researcher," and "human resources," illustrating students' desire to continuously learn and share their knowledge, whether as an instructor, academic, or private sector employee.

Students were also very interested in tech careers: IT, cybersecurity, and data analysis were among the top 20 picks, with data science, computer science, and artificial intelligence following close behind.

International students aren't afraid to take a chance on themselves, so it makes sense that careers like "entrepreneur" and "business owner" appear in the top 10 answers. "Consultant" had a top spot on their list, as well. Many students see consulting as a stepping-stone : a way to get experience with different businesses and in different fields, before stepping into a more specific career.

Next Steps

International student preferences are constantly evolving, and are affected by global trends in affordability, accessibility, and career opportunities. As such, adapting to current student preferences is a key part of building your institution's international student population.

Based on the Student Pulse Survey results, here are some actions which can help your institution thrive:

Harness the power of customization when attracting international student audiences. Where possible, offering multiple program timelines (like regular and accelerated) may boost your institution's appeal to students with different timelines and budgets.
Only 3% of international students who responded to the survey didn't intend to work while studying. So, including clear work-while-studying guidelines with the welcome or orientation materials can set new students up for success. It's also a good opportunity to emphasize the importance of following their F or M visa conditions.
In a time of fluctuating currency valuations, variable visa approval rates, and shifting geopolitical relations, diversification of student source markets supports a thriving international student population on campus. This is doubly true as emerging destination markets broaden their appeal to future students.

The team at ApplyBoard also runs a bi-annual survey of their global network of recruitment professionals. Its most recent edition ran in March 2025: check it out to learn how international recruitment counsellors' outlooks compared to future students .

About ApplyBoard

ApplyBoard empowers students everywhere by simplifying the study abroad search, application, and acceptance process to 1,500+ institutions across Canada, the United States, the United Kingdom, Australia, Germany, and Ireland. Headquartered in Kitchener, Ontario, Canada, ApplyBoard has helped over 1.3 million students from 150+ countries since 2015. Learn more: www.applyboard.com .

(1) This edition of the Student Pulse Survey ran in late February and early March 2025, prior to the closure of the U.S. Department of Education and the revocation of hundreds of international student visas which began in late March.

(2) Students could choose up to five different answers to this question.

New insights | Rebuilding trust by rethinking priorities in international student recruitment

Fri, 16 May 2025 20:04:06 GMT

New insights | Rebuilding trust by rethinking priorities in international student recruitment

By Riccardo Lanza

Studying abroad in the United States has a stellar reputation; it is the most popular destination for international students, hosting over one million students in the last academic year. We all know, however, that recent times have been challenging - the Trump administration cutting research funding, the immigration crackdown on international students and now, competition from emerging markets is intensifying as some of the European Union’s most high-profile leaders gathered to launch the ‘Choose Europe for Science’ initiative early in May. It seems the threats keep coming.

It is time for universities in the USA to reassert their leadership by focusing not just on academic excellence, but on delivering the outcomes and experience today’s students value most. Edvoy’s recent research into student preferences and institutions’ perceptions of what students are looking for highlights an essential truth: student priorities are changing in subtle but significant ways. By acting on what they say, we can rebuild trust in the USA as the ultimate destination.

A changing market: strategic students, choosing differently

Edvoy’s latest data confirms international students are increasingly acting like consumers. Applicants are outcome focused, with value for money and employability standing out as integral to their decision-making. The top three factors for making their final choice on where to study were:

Opportunities for industry placements and work experience , especially important to students from Nigeria, Nepal and Pakistan
Access to scholarships or financial support , a critical consideration for particularly undergraduates from lower-income countries
Cultural alignment and sense of community , where the perceived ease of fitting in and feeling welcomed had a strong influence on their decision.

What is noticeable by its absence, compared with previous insights, is the university’s ranking. Over 60% of institutions ranked university reputation among their top three assets in marketing their university, whereas only 38% of students said it had a decisive impact , particularly those in Saudi Arabia, India and Bangladesh.

One Indian student commented, “I knew what country I wanted, but the university came down to job links and cost. I actually ruled out a higher-ranked school because it didn’t have paid internship options.”

In contrast, more than half of the students surveyed listed scholarships in their top criteria, whereas fewer than one in three institutions viewed them as a major attractor. This is a major challenge for USA universities that expect the highest tuition fees for international students, globally, with an average of $20,000-$50,000, going up to an average yearly cost of $45,000-$70,000 including accommodation and living expenses.

For most, studying abroad is more than an academic pursuit - it's a major investment, often funded through family resources or loans. A degree alone is no longer the end goal; it's a gateway to better career opportunities, higher earning potential, and, for some, a path to long-term residency or international work experience.

This is why features like post-study work opportunities, industry partnerships, and robust career support are playing an increasingly pivotal role in where students choose to study. Their perceived value comes with the promise of greater return on investment from the initial outlay.

Changing the narrative: aligning student priorities with international student recruitment strategy

The USA is renowned for its academic excellence, boasting some of the world’s top universities that consistently dominate global rankings. To compete with emerging markets, offering lower costs, it’s important to talk about more than these credentials. And you won’t have to do it on your own.

While 32% of students listed university websites among their top three research tools - placing them ahead of social media (25%) - the most trusted source of guidance was clear: 44% of students said they rely on recruitment agents or study abroad consultants to help them decide what and where to study. The impact of these conversations is significant. Globally, 38% of students change their original choice of course or destination after speaking with an advisor - a figure that rises to over 60% in South Asia and East Africa .

Working with, and training, partners and agents on how to talk differently about your university is vital. Here are some key areas to focus on to help them be successful:

Circulate latest scholarship information for agents to promote to their student networks, updated visa and admissions guidance ensures transparency and reflects ease to apply.

Showcase career opportunities , such as paid-for internships during study, mentorships or graduate employment rates . Successful alumni may even be open to talk to your agents as well.

Celebrate diversity ! Many campuses offer cultural celebrations on their campuses but seldom talk about it during the application process. Share photographs with your recruitment network, and talk about how you welcome international students and help immerse them in their new country.
Finally, adapt partner training based on regional priorities . For instance, students from Bangladesh and Saudi Arabia focus more on rankings; those from Nigeria, Pakistan and Nepal care more about affordability and post-study work opportunities.

A student-centred strategy will win!

To remain a top destination for international students, USA universities must move beyond traditional markers of prestige and also focus on what students truly value today: affordability, employability, and a sense of belonging. Rebuilding trust means listening more closely and aligning recruitment strategies with students’ evolving priorities. By highlighting practical outcomes, strengthening agent partnerships, and tailoring messaging by region, institutions can better meet the needs of a new generation of globally minded learners - and ensure the United States remains a compelling and competitive choice in a shifting global education landscape.

Riccardo Lanza is Director of Projects and Operations at Edvoy. Holding a PhD in Regional Policies and Administrations, Riccardo combines academic insight with hands-on operational expertise. Originally from Italy, he studied in the UK at the University of Leicester, and has since worked in international education for over a decade. Driven by a passion for meaningful student outcomes, Riccardo brings a global perspective and an inspiring leadership style to every stage he steps on.

AIRC Approves Updates to International Enrollment Management Standards

jennifer.wright@airc-education.org (Jennifer Wright) — Mon, 05 May 2025 19:00:45 GMT

AIRC Addresses Student Document Authenticity and AI in Institutional Admission Applications

On April 4, 2025 the AIRC Board of Directors voted to adopt new standards in 4.1 Admissions Standards:

4.1 Admissions Standards

4.1.1 What are the standards for admission for international students, including English language proficiency requirements? How are these communicated in clear, consistent, transparent ways to students, families, agencies, and internally across the institution? How does the institution ensure equity in its international admission requirements?

**NEW STANDARD GUIDELINES ADOPTED

4.1.2 What are the institution’s policies related to the authenticity of academic and financial documents for international applicants? How does the institution avoid the use of false, misleading, or fraudulent documents?

4.1.3 How does the institution address the use of artificial intelligence in application documents?

4.1.4 What consequences does the institution impose upon international applicants, admitted students, and enrolled students found to violate its policies related to the authenticity of academic and financial documents?

4.1.5 How does the institution inform prospective students, families and agencies working with student clients of the institution’s policies related to the authenticity of academic and financial documents?

Update from U.S. for Success Coalition

Wed, 30 Apr 2025 20:48:32 GMT

As a member of the U.S. for Success Coalition’s Advisory Council, we are pleased to share the following updates from the U.S. for Success with the AIRC community.

With so much happening, we wanted to provide an update on some of the biggest developments impacting the ability of international students from all parts of the globe to study and contribute their talents in the United States.

Our strategy remains to communicate, collaborate and coordinate our coalition members’ in order to

Remind key policymakers (especially in Congress) that welcoming and retaining international students should remain a national priority, as a way to apply pressure on the Administration to refrain from harmful policies.
Pursue litigation when needed to protect rights and due process.
Support higher education institutions and their students in facilitating international student success at every part of their journey to study and live in the United States.
Shape the public narrative about the overwhelmingly positive contributions of international students . When international students choose the United States to study, live and work, everyone wins.

Update on SEVIS Terminations

Since mid-March, NAFSA has been collecting reports of SEVIS terminations and other actions targeting international students, and in April, released initial analysis showing several important findings showing that all levels of study, every region of the world, and all types of institutions in all regions of the United States were affected.

On April 9th, the Presidents’ Alliance on Higher Education and Immigration , a member of the Coalition’s Executive Committee, joined in support by eighty-six institutions and associations, submitted an amicus brief in AAUP v. Rubio , a case challenging the administration’s revocation of visas and detentions of non-citizen students and scholars. The Presidents’ Alliance also filed a lawsuit together with several impacted international students, challenging the Department of Homeland Security’s (DHS) unlawful mass termination of SEVIS records for F-1 students and participants in the Optional Practical Training (OPT) program.

Amidst more than 100 court cases and 50 restraining orders issued from federal judges, on April 22, a federal judge in Georgia ordered the Trump administration to reinstate the legal statuses of 133 international students after their F-1 student visas were suddenly terminated by Immigration and Customs Enforcement (ICE) and Homeland Security (DHS). Read more: Federal judge orders ICE to reinstate legal status of 133 foreign students: The students argued that their visas were revoked without prior notice and proper explanation (Fox News) and International students stripped of legal status in the U.S. are piling up wins in court (PBS News)

Then, starting around April 24, 2025, DSOs and attorneys began reporting that some SEVIS records previously terminated by DHS were being restored to Active SEVIS status. Politico reported on April 25 that the Department of Justice (DOJ) said in court that recent SEVIS terminations would be reversed.

During an April 25 court hearing in a lawsuit challenging the legality of the terminations, a DOJ attorney stated: “ICE is developing a policy that will provide a framework for SEVIS record terminations. Until such a policy is issued, the SEVIS records for plaintiff(s) in this case (and other similarly situated plaintiffs) will remain active or shall be reactivated if not currently active."

While encouraging, caution is warranted. As Heather Stewart and Erica Stewart of NAFSA, a U.S. for Success Executive Committee member, note in a new NAFSA blog post , “we have not seen the end of ICE-generated SEVIS record terminations.”

Miriam Felblum, Executive Director of the Presidents’ Alliance on Higher Education and Immigration, noted that activations highlight the impact of legal and collective action, but they do not undo the harm already done to students or institutions, nor do they clarify the origins of the policy.

Continued careful monitoring of the reality on the ground, collective advocacy, and legal challenges remain essential to seek full relief, prevent future harm, and protect not only students’ rights but also the wellbeing of our communities and our nation.

Making a Case for What’s at Stake

On March 24, NAFSA hosted a LinkedIn Live Town Hall entitled, Seismic Changes in the United States: Implications for IE. Watch it here .

The media continues to report on the negative impact that policies are having not only on international students but also on U.S. communities. We are working daily to remind decision-makers about the overwhelmingly positive contributions of international students.

Many thanks to U.S. for Success members for sharing stories and data with the media to keep this story in the headlines while we work with the courts and Congress. Just a few highlights of the kind of stories we are collectively generating:

Efforts to Halt Student Deportations Risk Trump Retaliation: Institutions are scrambling to quell panic caused by visa revocations, while seeking to avoid incurring wrath of regime intent on cutting fundin g , Inside Higher Ed, April 11, 2025 (quotes Presidents’ Alliance on Higher Education and Immigration)

International students are being told by email that their visas are revoked and that they must ‘self-deport.’ What to know , CNN, April 19 2025 (quotes NAFSA)

Losing International Students Could Devastate Many College s, New York Times, April 19, 2025.

If the Goal Is Jobs and Trade, Make it About Jobs and Trad , LinkedIn, Tom Dretler, Executive Director of Shorelight, Coalition Executive Committee member

eAlso of note a new NBC Poll found that Gen Z opposes Trump’s hard-line immigration tactics on college campuses, though there are differences by party identification and gender. A full 92% of Gen Z adults believe it is important that people in the United States who hold student visas, work visas and green cards are given due process protections when facing criminal or civil charges. A majority of nearly every demographic said those due process protections are important — including Republicans and those who identify with the Make America Great Again (MAGA) movement.

Thank you for everything each of you are doing to stay informed and provide support to international students, and take strategic action.

Take Strategic Action :

We need everyone to send letters to Congress to urge them to impress upon top Administration officials that welcoming international students should remain a priority if we are to be able to compete globally and benefit from the innovation and cross-cultural perspectives of these talented students.

Our Coalition launched a campaign to ensure welcoming and retaining international students remains a national priority, and sent this joint Coalition letter to Congressional leadership.

Your Voice is Needed Now. As a member of the Coalition, we invite you to:

Join NAFSA and the Coalition in sharing this Action Alert widely with your networks to urge individuals (colleagues, students, family members) to amplify our collective voice to ensure the United States remains open to talent from around the world.
Share this Higher Education Institution Template Letter to Support International Students and Scholars in the U.S. Amid Recent Immigration Actions. The Presidents’ Alliance on Higher Education and Immigration developed this template institutional letter in partnership with the U.S. for Success coalition for colleges and universities to use to communicate with their Senate and House delegations about the positive impacts of international students and scholars in the United States and the adverse consequences of the recent immigration actions. The letter could easily be adapted for businesses as well.
Use these talking points from the Coalition and new infographic produced by NAFSA to make the case for what’s at stake.

If you have questions or have resources that can help support other coalition members in their work to facilitate international student success, please don’t hesitate to email us at info@usforsuccess.org .

New IDP research: Career goals take precedence over soft skills for international students

Wed, 30 Apr 2025 17:30:50 GMT

Employment prospects are increasingly linked to student perception of high-quality education

Career development opportunities remain the most influential factor determining where international students pursue global education, according to new research conducted by international education specialist IDP Education in March 2025.

The Emerging Futures 7 – Voice of the International Student research, which collected responses from more than 6,000 students from over 100 countries, shows a growing number of students are linking graduate employment prospects with their definition of high quality of education.

According to the research, students’ understanding of whether an institution provides ‘high-quality education’ is now largely based on its ‘graduate employment rate’. This outranked ‘institution ranking’, ‘facilities available to students’ and ‘quality of academic staff’, showing that students are seeking tangible outcomes from their studies.

The research also identified that ‘Job outcomes from the institution’ was the top non-academic factor when choosing an institution for 58% of international students.

Simon Emmett, Chief Partner Officer at IDP Education, stated that these findings underscore the mutually beneficial relationships between international students and host countries.

"We know that international students choose their study destination based on factors that help them become job ready, with access to post-study employment being the key influence,” said Emmett.

“Simultaneously, we observe that international students are increasingly able to address essential skill shortages in the destination workforces.

"The research serves as a timely reminder for governments and policymakers to embrace international students, who go on to fill vital skill gaps and foster long-lasting diplomatic ties between their home and host countries,” he said.

While the research showed that there were positive sentiments among students, it also revealed they are struggling with study-related costs and increasing cost of living.

“Financial considerations, such as the cost of visa, and savings requirements are weighing on students’ minds. One in two students told us they would consider switching to another destination country if it had lower savings requirements,” said Emmett.

“Additionally, two thirds of students cite tuition fees, living costs and extra expenses as their biggest worry.”

Despite the varying external pressures impacting each study destination, international student preferences for first-choice destination remained steady. Australia still holds the top spot, followed by the USA, the UK and Canada respectively. Australia has seen a five percentage point increase since March 2024, while Canada has continued to see a drop in the number of students choosing it as their first-choice destination, down six percentage points since March 2024.

International students’ interest in graduate employment opportunities is positive news for the US, which currently faces a critical labor shortage, fueled by demographic headwinds and an increasing demand for skilled labor.

In a recent white paper , IDP explored how international student graduates represent an untapped source of eager and skilled talent in the U.S. which can help fill the country’s labor gaps. Current employment pathways for international students, such as OPT, are underutilized, as many employers are unaware that it does not require employer sponsorship, has no lottery or cap, and has no associated costs to the employer.

As the results of this latest Emerging Futures research show that international students are heavily motivated by what will happen after graduation, the US can use this to its advantage to address critical labor shortages.

Download the infographic report to explore key findings: https://resources.idp-connect.com/ef7-us

A Focus on Documentation while Applying for a Credential Evaluation Report

Wed, 26 Mar 2025 21:35:29 GMT

Disclaimer: The following blog post is sponsored by ECE. The content represents the sponsor's views and not necessarily AIRC's. Please contact staff@airc-education.org with any questions.

Helping a student order a credential evaluation to apply for admission at a U.S. or Canadian university can be confusing. As a recruitment agent, you want to help your students through that process. How can you do that when you’re unsure of the process yourself? What documents do your students need to submit? How can documents be sent to the organization completing the evaluation report? Let’s dive in and get the answers you need!

What is the credential evaluation application process?

Most evaluation companies will have their own application for the student to complete. At ECE students follow an easy 3-step process:

Pick the report type they need (we encourage students to figure out what report type they need by reviewing their institution’s requirements prior to beginning our online application)
Review the documents that need to be submitted (more on that below)
Create an account using an email address and password then fill out our application

Answer basic biographical information (name, date of birth, mailing address, etc.)
List their educational history, which includes:
information on all the institutions the student attended
how long they studied at each institution
the country where the institution is located
the degrees or credentials awarded

What documents do students need to submit?

The required documents include their complete transcript from each institution listed on their application and any degree certificates that they received. Typically, the student will need to submit the documents in the original language accompanied with an English translation. Some evaluators require an English translation that was completed by a translation company. At ECE the student can translate their own transcripts into English if it is a word-for-word translation and in the same format as the original document. We also offer a translation waiver option for General reports.

To complete the evaluation report, in most cases, official documentation is required. The format and method of transmission varies depending on the country, institution, and program, but ECE’s overall philosophy is to require the most official, secure documentation while keeping with the standards of the country the student was educated in. For many countries this is either original documents that were issued to the student or documents in sealed envelopes to be opened by ECE. We can receive many official documents electronically, and, in some cases, accept copies of documents that can be verified online. Because the global political, economic, and cultural realities are constantly changing, we update our documentation requirements to reflect those realities. We encourage students to carefully review our documentation requirements before submitting their applications.

Are scanned copies of documents acceptable?

We get this question a lot. At ECE we are researching services all the time that offer online, shareable documents through secure websites. Like any type of document - photocopies, scans, or originals - the origin of the document is important. In addition to many institutions issuing electronic documents, there are also third parties that issue, or re-issue verified official documents electronically. Check with the evaluation organization where your students are applying to see if they work with any services that are available online. We accept documents through providers like MyCreds, Tredential, Parchment, Digitary, My eQuals, TrueCopy, and Gradintel. Also, if the institution is unable to provide paper documents, we try to work with students to accept alternatives. In some cases, ECE may be able to accept secure documents directly from a verifiable email address of the institution or uploaded scans of documents that can be verified on institutional databases.

ECE has recently developed an Agent Portal that recruitment agents can use to apply for evaluation reports on behalf of their students. These ECE Agent Use™ reports are available in U.S. or Canadian equivalency and give the agent the ability to upload scanned copies of the students’ educational documents. The completed report is delivered back to the Agent Portal and can be downloaded for inclusion with other admission documents being forwarded to institutions.

Any additional suggestions?

When helping your students apply for a credential evaluation, always research the organization they’re thinking of using. Hopefully, the provider has clear, concise instructions on how to apply for an evaluation report and how to send the required documents. Don’t be afraid to ask questions if you don’t understand something. ECE has a customer care team that is ready to answer all your students’ questions, and we also have an institution support team that provides support and guidance to recruitment agents that choose to work with ECE.

New AIRC Website to Drive Stronger IEM Community Building and Knowledge Sharing

Mon, 24 Feb 2025 17:59:28 GMT

New AIRC Website to Drive Stronger IEM Community Building and Knowledge Sharing

Live on February 24, 2025

[FALLS CHURCH, VIRIGINA] –– February 24, 2025 –– AIRC: The Association of International Enrollment Management has unveiled a newly designed website with features to provide a stronger hub for community building in the IEM field.

AIRC members can now enjoy an upgraded way to connect with fellow professionals and find valuable resources within the international enrollment management (IEM) space. With quicker access to member directories, resource library, and other institutional activities, members can more easily collaborate with their peers and better prepare for AIRC’s annual events.

An accessible and intuitive navigation bar makes it easier for both members and non-members to find key information on membership, conferences and events (including registration), standards and resources, and login access.

“Our peers and colleagues in IEM require shared knowledge, mentorship, and resources more than ever before,” Executive Director Clay Harmon said. “AIRC is proud to convene the best of our industry on a digital platform that is as user-friendly as it is informative.”

The new site was launched February 24, 2025.

AIRC welcomes feedback about the website by contacting Executive Director Clay Harmon at +1 240-574-6400 or Clay.Harmon@airc-education.org .

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American International Recruitment Council (AIRC) is a 501(c)(3) non-profit membership association recognized by the U.S. Department of Justice and the Federal Trade Commission as a Standard Development Organization (SDO) for the field of international enrollment management. AIRC champions the interests of international students, educational institutions, and educational agencies through the development of professional standards and partnerships that advance effective and strategic practices in international enrollment management.

U.S. for Success Coalition's Quarterly Update

Thu, 20 Feb 2025 17:53:42 GMT

As a member of the U.S. for Success Coalition’s Advisory Council, we are pleased to share the following updates with the AIRC community.

Quarterly Update (covering the period from November 2024 to January 2025)

What Our Coalition Leaders are Saying

To mark the one-year anniversary of our coalition, we issued a press release: U.S. for Success Coalition Sets New Goals and Welcomes New Members to Achieve International Student Success .

See our 2025 Coalition goals here .

Following the election, a number of our Executive Committee members issued statements and recommendations for the new Administration.

Defending and Maintaining the Integrity of our Student Visa Programs

On January 28, 2025, NAFSA’s Joann Ng Hartmann and Jill Allen Murray issued a fact-based response to alleged abuse of the U.S. Student Visa system. In Alleged Abuse of the U.S. Student Visa System: A Fact-Based Response , they make important clarifications on issues such as student visa status, student visa integrity, international student transfers upon entry, curricular practical training, and the role of associations and coalitions.

Late last year, the U.S. for Success Coalition established a Visa Integrity Task Force to explore whether there are issues that need to be addressed in order to ensure the security of our system continues to serve the vast majority of international students and higher education institutions who are adhering to responsible, ethical practices. As a coalition, we are committed to the success of international students, and as such, we have a vested interest in preserving the integrity of the F-1 and J-1 student visa categories. There will always be those who will try to take advantage of existing visa categories and pathways for other purposes, and we aim to minimize any bad actors to ensure the vast majority of students and higher ed institutions who are using the system with integrity can continue to do so. Our Visa Integrity Task Force is currently focusing on preparing a brief informational document to address the alleged improper use of initial school transfer by arriving F-1 students.

Steve Springer, Director, Regulatory Practice Liaison of NAFSA, serves as chair, with support from task force member representatives of the following organizations: AACRAO, AIRC, ICEF, NAFSA, and Shorelight.

Higher Education Engagement: Resources and Upcoming Events

The U.S. for Success Coalition continues its working group, chaired by Joann Ng Hartmann of NAFSA and Kate Campbell of IIE, to strengthen the Coalition’s work with U.S. higher education institutions in order to increase and diversify international student enrollment and post-graduation pathways across all U.S. states and territories. Our 2025 goals for this part of the coalition’s work are to:

Share advocacy opportunities with coalition members and their respective higher ed institution (HEI) members to increase and diversify international student success in the United States;
Share relevant data from the coalition’s leadership about market trends in student mobility and enrollment;
Uplift best practices for student success; and
Serve as a connector for higher education institutions across multiple organizations.

We were pleased that so many of you were able to join our welcome event on December 4 with higher education institutions. There will be additional sessions on how U.S. higher education institutions can benefit from the coalition’s work at the upcoming March AIEA conference in Houston, Texas, and the May NAFSA Conference in San Diego, California.

What We Can Do Together

United, informed and vocal, together we can make change happen.

As noted in Erica Stewart’s emails to Connecting Our World advocates (if you haven’t signed up to receive those emails, you can do so here ), here are a few things we can all do:

Share the impact of recent Executive Orders on your students, college or university and community. NAFSA has distributed this brief questionnaire, intended to help better understand the immediate and potential impact of recent executive actions by the Trump administration affecting international education and exchange programs, DEI (Diversity, Equity, Inclusion) programs, National Institutes of Health (NIH) research funding, and extreme vetting of international students and scholars. You may submit this anonymously and without providing contact information.
Bookmark NAFSA’s online “go-to” resource to stay abreast of the current administration’s executive orders and other federal actions affecting international education. Note the URL shortcut of nafsa.org/current-us-administration . The Presidents’ Alliance on Higher Education and Immigration is also regularly adding resources to its website for all immigrant populations: undocumented, international and refugee students. The f ederal policies category provides a summary of how the recent Executive Orders and other actions impact different groups of non-citizen students - including international students . The Presidents’ Alliance also recently launched the newly revamped Higher Ed Immigration Portal to help users find crucial data, advocate effectively, and fuel change at the federal, state, and campus levels.
Take Action : In addition to educating about the human difference that international students make, we must also educate policymakers about how international students help to lower costs for U.S. students and bring revenue to local businesses (food, retail, housing, etc). Use NAFSA’s Take Action tool to share the latest economic value data with your elected officials in Congress.
Gather your stories. Promoting a positive narrative about international students will be vital to our success in protecting against policies that would damage our ability to attract and retain these students. We need to be sure we are ready to tell our powerful stories about what’s at stake if international student visas were to be denied or revoked or if international student programs are undermined or called into question. We all know that when international students choose the United States to study, live and work, we all benefit. As you gather your stories, if you would like to share them with the Coalition’s leaders for advocacy, you can enter your stories in box #5 of the questionnaire on NAFSA’s website.

Additional Resources from Our Advisory Council Members

For each quarterly update, we intend to share relevant data from the coalition’s leadership about market trends in student mobility and enrollment. Here are some recently released reports from Advisory Council Members ApplyBoard and IDP:

ApplyBoard has released two reports you may find useful for our own planning and analysis:

IDP issued a new white paper, co-published with inSpring: “ Connecting Industry & Education: International Talent as a Solution to the U.S. Labor Shortage .”

The United States is facing a critical labor shortage, fueled by demographic headwinds and an increasing demand for skilled labor. The 1.1 million international students already in the country, trained with in-demand skills and eager to work, represent a powerful solution. Despite clear benefits, these talented individuals remain an underutilized resource.

Download IDP’s white paper , which takes a deep dive into:

Causes of the U.S. labor shortage and most-impacted states and industries
International talent as a workforce solution
Available employment pathways
Benefits of international students to the U.S. economy
Case studies of a higher education institution, an employer, and an international student
Priority actions for how education and industry can collaborate to build a sustainable, future-ready U.S. workforce

New white paper by IDP and inSpring explores an underutilized, high-impact solution to the U.S. labor shortage: international student talent

Thu, 13 Feb 2025 17:53:38 GMT

A new white paper by IDP and inSpring explores an underutilized, high-impact solution to the U.S. labor shortage: international student talent.

Facing demographic headwinds and an increasing demand for skilled labor, industries across the U.S. are struggling to fill critical roles. The 1.1 million international students who are already in the country, trained with in-demand skills and eager to work, represent a powerful solution to the nation’s skilled labor shortage. Despite clear benefits, these talented individuals remain an underutilized resource.

The white paper takes a deep dive into the U.S. labor market, identifies the industries most affected by worker shortages, and lays out practical solutions for businesses, higher education institutions, and international students to address these challenges.

Key findings: why the U.S. needs international talent

A Growing Labor Gap - By 2032, the U.S. is expected to have a shortfall of 6 million workers. Every state is currently affected by the labor shortage, though certain regions and industries will be harder-hit.
Demographic Headwinds - Historically low birth rates, an aging workforce, and early baby boomer retirements mean fewer young Americans are entering the labor market.
Demand for Skilled Labor - Technological advancements have increased demand for educated workers, but U.S. colleges and universities aren’t producing enough graduates to keep up. By 2031, 72% of jobs will require post-secondary education.
International Students Are Ready to Contribute - The U.S. is home to 1.1 million international students, many of whom are trained in high-demand STEM skills and strongly motivated by post-graduate employment opportunities.

A win-win solution: hiring international talent

Hiring international graduates presents one of the most advantageous solutions to the U.S.’s workforce challenges, for all parties involved.

IDP's Emerging Futures research shows that there is tremendous desire from international students to be educated and employed in the U.S., and our higher education system has the capacity—and need—to host them. Domestic student enrollments are on the decline, signaling potential trouble for U.S. colleges and universities.

International students bring substantial benefits to the communities they live, work, and study in, contributing $43.8 billion to the U.S. economy and supporting hundreds of thousands of jobs. The fields of study that international students are pursuing align closely with U.S. workforce needs, with more than half choosing a STEM degree.

The Optional Practical Training (OPT) program provides a straightforward path for businesses to hire international graduates without sponsorship, visa caps, or extra costs. OPT is extendable through continuing education, meaning that an international student earning a STEM bachelor’s degree and continuing on to a STEM master’s degree would have a total work authorization of six years. Despite these benefits, the program remains underutilized.

Case studies

The white paper showcases examples of partnerships between higher education institutions and businesses that are successfully leveraging international talent and explores the perspective of an international student who has gone through the process themself.

Case Western Reserve University (CWRU) , a private R1 research university in Cleveland, Ohio, exemplifies best practices in international student career support, though proactive employer education strategies, tailored programming, and student advocacy.
South Carolina-based pharmaceutical company Ritedose Corporation has developed an innovative solution to hiring challenges: the Ritedose International Student Engagement (RISE) Program. Through a strategic partnership with Benedict College and inSpring, Ritedose connects skilled international graduates with employment opportunities, while simultaneously addressing personnel gaps.
Harshith Kadaiah Gowda, an international graduate of the University of Alabama at Birmingham, has successfully made the transition from education to employment. After completing a job readiness program conducted by inSpring, he landed a position as a SCADA Analyst at the Diversified Energy Company.

These case studies demonstrate the positive impact that can be made when industry and higher education collaborate and shed light on the common challenges that international students encounter while seeking employment in the U.S.

Priority actions for a sustainable, future-ready workforce

What would happen if industry and higher education worked together to implement the hiring of international talent on a larger scale? It would make a significant impact on the U.S. labor shortage, boost the economy and innovation, and change the lives of millions of international students.

The white paper outlines priority actions for how higher education institutions, employers, and international students can collaborate together to build a sustainable, future-ready workforce.

Download the white paper

Short on time? Read the Executive Summary.

AIRC Announces the Institutional Recipients of The Sir Cyril Taylor Memorial Scholarship for Study in the United States (February, 2025)

Tue, 11 Feb 2025 17:53:35 GMT

AIRC: The Association of International Enrollment Management is pleased to announce the institutional recipients of The Sir Cyril Taylor Memorial Scholarship for Study in the United States during the 2025-2026 academic year. This is the third year of the annual scholarship award cycle. Each of the institutions selected will receive up to $10,000 USD in funding to award scholarships to disadvantaged or underrepresented students from the United Kingdom to enroll at their institution. This scholarship is made possible by a generous donation by The Cyril Taylor Charitable Foundation. Students who receive the scholarship will enroll at the selected institutions during the 2025-2026 academic year and will be pursuing either full-degree or short-term, non-degree programs.

The institutional recipients are:

Baylor University

Contra Costa Community College District

Elmhurst University

Lycoming College

Millikin University

Middle Tennessee State University

Purdue University Northwest

Seattle Colleges

The University of Tulsa

University of Tennessee, Knoxville

Widener University

AIRC Executive Director Clay Harmon commented, “This program is a wonderful example of how a partnership between a charitable foundation and a membership association can make a positive impact on students’ lives through high quality educational opportunities. I’m very proud of our AIRC members who have been chosen to host deserving students from the United Kingdom to study in the United States.”

As a Trustee of the Cyril Taylor Charitable Foundation, AIFS Chairman William L. Gertz stated, “This is a terrific example of a win-win program. A wide variety of US institutions receive scholarships for UK students who could not otherwise afford to study in the U.S. These institutions are geographically diverse and students get to experience life, mostly outside major U.S. cities. We think this is the perfect program for the Cyril Taylor Charitable Foundation as it meets the mission and legacy of its founder, Sir Cyril Taylor. We look forward to expanding the program in years to come through AIRC.”

AIRC Director of Membership and Sponsorship Rachael Lamson commented, “AIRC is extremely pleased with the quality and diversity of AIRC member institutions who applied to receive The Sir Cyril Taylor Memorial Scholarship funding. For the third year, this program will directly benefit our members by assisting institutions and agencies to achieve their international student enrollment goals. We look forward to supporting the scholarship recipients while spreading awareness about the power of international education.”

Contact: Rachael Lamson, Director of Membership and Sponsorships, rachael.lamson@airc-education.org

A Message from AIRC's Executive Director

Fri, 24 Jan 2025 17:53:31 GMT

Posted on January 24, 2025

This week marks a significant transition as Donald Trump returns to the White House. Within the new administration's first few hours, it had already implemented a wide variety of executive actions that dramatically changed the US government's stance on immigration; vetting and review of visa applications from certain countries; diversity, equity, and inclusion; and many other areas. As of today, we have not yet seen any executive actions directly related to international student mobility, and prominent voices in our advocacy community are optimistic that we may be able to find common ground with the Trump administration on some issues. On the other hand, Congress has passed the Laken Riley Act, which has the potential for negative impacts on international enrollment, and President Trump is expected to sign it. This is a dynamic time of change and uncertainty for international enrollment management in the United States. In this moment, community, resilience, and clarity of vision are critical for the ongoing success and wellbeing of our members and our students.

I want to inform our members that AIRC is stepping up and leaning into new advocacy efforts, as laid out in our 2024-2027 Strategic Plan . As a member of the Alliance for International Exchange and an Advisory Council member of the US for Success Coalition , we are positioned to collaborate with NAFSA, EnglishUSA, AACRAO, and others to push for our priorities in a strong and unified manner. We have launched a new Advocacy Committee of AIRC members dedicated to this project, and we will share action updates as needed with the membership. Your membership in and support of AIRC have never been more crucial, and we will continue to maximize the impact of your membership through our advocacy efforts.

But you do not need to wait to hear from us to equip yourself and your colleagues with critical knowledge and skills. Our friends at NAFSA have prepared extensive resources related to both public policy and regulatory issues. I encourage you to read NAFSA's webpage focused on the new administration, sign up for action alerts, and review their informational materials. You may also wish to consider attending the Alliance or NAFSA Advocacy Day programs in Washington, DC - unique opportunities to speak directly with your Congressional offices on issues that matter to our community. The Alliance has also shared resources related to the power of international exchange, including the one-page International Exchange: A Proven Investment and Policy Priority Recommendations for the Incoming Trump Administration .

Please feel free to contact me at any time if you have questions or input regarding AIRC's advocacy plans and activities. As an association, we exist to serve you, amplify your good work, and advocate for your needs. We are strongest when we pull together and strive toward a better experience and brighter future for our students.

Clay Harmon, EdD
Executive Director

ApplyBoard Survey Finds International Student Interest in the US Rising, Study Goals Aligning with In-Demand Fields

Thu, 21 Nov 2024 04:28:37 GMT

2024 has been a nearly unprecedented year for changes in the international education sector. Between policy updates, geopolitical shifts, and a rising cost of living around the world, there's a lot for future international students to keep in mind. And, on top of these macro-considerations, students also need to apply to programs, find housing, and manage everything else involved in their journey.

With so much for students to consider, it's important to understand what drives them and how their perspectives are changing. To gain a first-hand understanding of where students are at, the team at ApplyBoard connected with over 1,500 students from almost 100 countries in the latest edition of their Student Pulse Survey (1). Read on for a closer look at which destinations are gaining ground, which study levels are capturing student interest, and more.

Destination Choices for International Students are Truly Global

When asked where students planned to study, 64% of Student Pulse Survey participants were aiming solely for one or more of the "Big Four" Anglophone study destinations (Australia, Canada, the UK, or the US), Ireland, or Germany.

Canada remained the top choice overall, but for the first time, more respondents were "extremely interested" in studying in the United States than any of the other countries noted above . In fact, 82% of survey respondents were either "extremely" or "very" interested in studying in the US, up from 75% of respondents in Spring 2024 and 78% of respondents in Fall 2023:

This positive momentum in student interest could mean applying to programs in the US may be more competitive than ever going into 2025.

As students recalibrate their expectations and interest levels in the wake of global policy changes in other destinations, the US is positioned to attract a larger percentage of international students. Likewise, the UK saw a positive swing in sentiment of two percentage points between the Fall 2024 and Spring 2024 surveys, possibly reflecting a turning of student sentiment with the UK's change in government and its support of measures like the Graduate Route. Meanwhile, students shared lower interest levels in Australia and Canada, likely due to both countries' implementation of international student caps and other policy measures affecting international student mobility.

The Student Pulse survey also asked how recent policy changes in Australia, Canada, and the UK may have shifted student interest. Across the board, around 20% of respondents were less interested in these countries, but between 25% and 34% were actually more interested. This may speak to students appreciating transparency from destination governments around things like more accurate cost of living guidelines. Still, the 20% drop in interest across the board represents a significant number of students who are looking elsewhere, which could give the US’s relatively stable international education program a competitive advantage in attracting top talent in 2025.

36% of survey participants were also considering different study destinations beyond the six countries shared above. Finland, the Netherlands, and Sweden were the most popular emerging destinations.

Many International Student Program Choices Match In-Demand Careers

When it comes to programs that international students are considering, business and management programs were top of mind for survey respondents. In fact, over one-third of the survey participants expressed interest in business as a study program area:

Interestingly, slightly fewer students selected business programs when compared to ApplyBoard's Spring 2024 Student Pulse Survey. This may point to more students considering multiple fields of study, or students could be applying to different programs in response to changed visa requirements both during and after their studies.

While interest in business was down, surveyed students reported higher student interest in engineering, health, and math/computer science/IT programs . As all of these industries are projected to grow quickly through the 2030s in the US, international students are likely to graduate into economies that would highly benefit from recruiting young professionals with these skill sets.

Most International Students Plan to Pursue Postgrad Studies

More and more, students worldwide see postgraduate studies as a top choice. Nearly 90% of surveyed students included one or more postgraduate-level programs in their response to the question, "What level(s) of study do you plan to pursue?" . This continued a trend from the previous ApplyBoard Student Pulse Survey , with interest in postgraduate studies rising almost 10 percentage points compared to the Spring 2024 survey results.

Notably, in the Fall 2024 survey, the only study levels where interest levels increased (versus Spring 2024) were for master's degrees, doctoral degrees, and secondary school:

Not all postgraduate study confers the same benefits to international students, though. Some benefits are strictly limited to specific programs, such as:

Bringing dependents. In countries like the UK, only students in a research-based master's degree programme or higher are eligible to bring partners or children as of 2023. In Ireland , the only students who may bring dependents are those pursuing a four-year PhD program.

Spousal work visas. Canada recently updated how work visa eligibility works, so partners of students applying for master's degrees shorter than 16 months after November 1, 2024 are no longer eligible for an open work visa.

Given how recent several of these changes are, it makes sense that interest in shorter post-grad programs like certificates and diplomas has decreased. That said, these changing student inclinations could signal an opportunity for American institutions to highlight the flexibility of postgraduate degree programs. Some master's degree programs can be accelerated, allowing students to complete a degree course in not much more time than it would take to finish a postgraduate diploma. Additionally, if institutions offer a variety of master's program styles (coursework, research, project-based, etc.), highlighting these different approaches in recruitment materials can attract a diverse student audience.

Finding a Study-Work Balance

As the cost of living continues to climb, part-time work is a reality for most students. In fact, the ability to work part-time was the fourth most common factor students considered when choosing a study destination:

The survey also found only 2% of respondents didn't plan to work at all while studying abroad.

Students plan to engage in a wide variety of work while studying. Just under one-third of international students planned to complete a work-integrated learning opportunity—whether a co-op term, internship, placement —or other training like CPT or OPT . Another 30% planned to work part-time at less than 20 hours per week. However, most students we surveyed—almost two-thirds—planned to work more than 20 hours per week, if permitted, on top of their studies (2).

What These Survey Results Mean for US Institutions

For American institutions looking to build their international student population, adapting to shifting student preferences is vital. Here are a few recommendations for supporting student success:

Per the survey findings, students value a school’s strong reputation more than its formal rankings. Sharing your institution’s strengths via student testimonials, your alumni network, in-market events, and social media may lead to an influx of interest.

2024 has been a year of intense change around the globe and students may be deferring their enrolment, or reconsidering their options. To help retain them, it’s important for institutions to keep open lines of communication around policy changes, official links to student visa information, key academic calendar dates, and more. Helping students feel like they’re part of the campus community before arrival can make them more likely to follow through with their enrollment and future academic growth.

To help students balance study and work without jeopardizing their student visa, highlight specific opportunities through your institution’s relationships with local industry, co-op programs, or unique research avenues. Have strong graduate employment rates? Share those in admissions materials so students can easily imagine the path from their course or program to their future career.

For an in-depth look at top trends in the international education sector, and how your team can navigate them, check out ApplyBoard's brand-new 2025 Trends Report .

(1) The ApplyBoard Fall 2024 Student Pulse Survey ran from September 30, 2024 to October 14, 2024. It received 1,524 responses from individuals in 94 countries.

(2) Students could select more than one answer to this question, which is why the total percentage exceeds 100.

ABOUT APPLYBOARD

ApplyBoard has empowered more than 1 million students from over 150 countries to access global education since 2015. Driven by its mission to unlock the potential of every aspiring mind, ApplyBoard simplifies the international education journey by connecting students to over 1,500 institutions across Canada, the United States, the United Kingdom, Australia, and Ireland. To learn more, visit www.applyboard.com.

Students willing to pivot destination to keep their study dreams alive, amid unstable policy landscape

Wed, 25 Sep 2024 20:58:20 GMT

International students consider more destinations as policy changes and cost of living pressures intensify, new IDP research reveals

This week, IDP Education released its latest Emerging Futures research report, showing a rise in international students considering alternative destinations as their first choice, with the US seeing significant year-on-year growth.

Given policy uncertainty in many popular study destinations, the report also examined why students are choosing not to pursue their study goals this year.

Encouragingly, of those students who are putting their plans on hold, almost half (47 percent) would reconsider their global study plans in the next two years, demonstrating that their desire to study globally remains, even if their plans need to adjust to achieve it.

IDP’s sixth edition of Emerging Futures, which collates the views of over 6,000 prospective, applied, and current international students, revealed students would change their preferred destination if they could apply for a post-study visa (62 percent), needed less savings to be eligible for a student visa (58 percent), or could access cheaper visa fees (57 percent).

Simon Emmett, IDP Connect Chief Executive Officer, said these results are indicative of the impact policy changes are having on prospective international students who are reconsidering their options in pursuit of their global study goals.

“In an environment of unstable policy settings, we are seeing 70 percent of students whose top preference is the USA consider more than one destination, indicating they are widening their options as they strive for certainty,” said Emmett.

“The long-term drivers in international education remain strong, but we can see the impact policy changes are having on Australia, Canada and the UK who are now behind the US for perceptions of quality, value for money and graduate employment opportunities.

“Now is the time for governments in major destinations to provide clarity, a path forward and a more stable policy environment in order to entice students back. Failure to do so could give alternative markets an advantage.”

For the first time, Emerging Futures has included data on students who have decided not to pursue their studies. Canada recorded the highest rate of 'decliners,' who originally intended to study there, followed by Australia. When asked about their reasons for discontinuing their international education, nearly half (49 percent) cited the high cost of tuition, while 35 percent pointed to the rising cost of living as a significant factor.

Tennealle O’Shannessy, IDP Education Chief Executive Officer and Managing Director, said IDP will continue to lead the sector with transparency, ensuring international students receive authentic, trusted advice during this period of instability.

“Current challenges are creating hurdles, but they have not extinguished the spark our students possess to transform their lives through international education,” said O’Shannessy.

“As international policy continues to shift, and cost of living pressures remain prevalent, maintaining a close connection with students is critical. Together with our trusted counsellors in more than 30 countries and through our leading research, we will continue our work to protect and improve the international student experience and ensure their voices are heard.”

To explore the latest Emerging Futures research in more depth, download the infographic report .

About IDP Education

IDP is a global leader in international student placement and a proud co-owner of the world’s most popular high-stakes English language test (IELTS).

IDP is listed on the Australian securities exchange (ASX:IEL) and has 6,500 employees across more than 60 countries. Our websites attract 100 million visits a year.

We specialize in combining human expertise with digital technology to help people get accepted into their ideal program, take an English language test or learn English in their schools. Our teams work side-by-side with our customers, at every step from initial research through to starting their dream program or career.

We partner with more than 800 quality institutions across Australia, Canada, Ireland, New Zealand, the United Kingdom and the United States. Our data insights are relied upon by organizations around the world to help ensure policies are informed by the diverse needs, challenges and motivations of students.

Most of all, we are proud of our people, who are trusted by our customers to help them realize their global study or career goals.

Media contacts:

Annie Collison – Porter Novelli

acollison@porternovelli.com.au

+61 406 080 356

How Can a Credential Evaluation Help with the Student Visa Process?

Wed, 07 Aug 2024 19:27:15 GMT

The student visa process can be challenging to navigate, and it’s even more frustrating when a student works hard to gain university admission and then is denied a student visa. The Department of State conveys that during the student visa interview, students may provide evidence of their academic preparation, non-immigrant intent, and how they will pay their expenses during their time in the United States. However, students often only have mere seconds to prove their case to the consular officer. One of the most common reasons a student is denied their F1 visa is INA section 214(b) . These denials mean that the student was not able to prove their serious intent to study in the U.S., or they did not prove their intent to return to their home country upon completion of their studies. How can a professional credential evaluation help your students avoid these denials?

Prove Program Eligibility

A credential evaluation validates the academic work a student has completed in their home country and provides the U.S. equivalency of their degree. It ensures the student receives proper credit for their education and can even include a course by course breakdown of credits and grades earned. The credential evaluation report provides information about the institution the student attended, including what level of education was required for admission and whether the institution has the equivalency of U.S. regional accreditation. This report can confirm that the student qualifies for the program they have been admitted to and can clear up confusion for consular officers that may not be as familiar with educational system requirements or specialized programs. This can be especially helpful if students attended institutions in more than one country, followed unconventional educational pathways, or have older credentials.

Establish the Intent to Study

It’s also important to demonstrate a clear career pathway during the student visa interview process. Consular officers want to see that a student has serious interest in their studies and a defined plan of how they will be using their new degree in their long-term career plan. A credential evaluation report can show the previous coursework related to the student’s intended program, allowing the student to prove their legitimate interest in continuing their education. It also shows the officer that the student has taken their desire to study in the U.S. seriously and has invested in a credential evaluation report for admissions purposes.

Demonstrate Non-Immigrant Career Goals

In addition to proving their intent to study in the U.S., the student must also prove their non-immigrant intent through strong ties to their home country. The credential evaluation report can help the student clearly articulate their intended career, what they have accomplished so far on their career path, and how their intended program of study in the U.S. aligns with their goal. The student should be prepared to explain how their intended program directly ties to what they will do for work upon returning to their home country. If a student has job offers contingent upon completing their U.S. degree, they should bring that documentation to their interview to help establish their non-immigrant intent.

Unlock Further Opportunities

Once a student has their F1 visa and completes their studies in the U.S., a credential evaluation report can continue to be beneficial. Students may be required to obtain an internship as part of Curricular Practical Training (CPT), or they may choose to apply for Optional Practical Training (OPT) employment authorization after they graduate. A credential evaluation report helps boost their resume by establishing their previous education and evidencing their skill set. Some students may even be offered jobs that can lead to visa sponsorship, such as through the H-1B visa. The H-1B visa requires evidence of a specialized skill set in specific fields, such as Science, Technology, Engineering, and Mathematics. During the H-1B visa application process, students can use a credential evaluation to prove they hold a qualifying degree from their home country.

Set Students Up for Success with a Credential Evaluation

Remember that the F-1 visa is a non-immigrant visa, which requires students to prove their intention is to study in the U.S. and then return to their home country upon completion of their program. A credential evaluation report shows a student’s serious intention in studying, documents their desired career path, and provides clarity to the consular officers reviewing their academic history. As you begin to prepare your students for the upcoming admissions cycle, make sure you set them up for success by including a credential evaluation report as part of their onboarding process.

For more information on how to select a credential evaluation agency, see our previous blog: What Questions Should an Agent Ask before Selecting a Credential Evaluation Agency? — AIRC (airc-education.org).

AIRC Announces 2024-2027 Strategic Plan

Tue, 23 Jul 2024 04:30:01 GMT

FALLS CHURCH, VA., July 17, 2024 The Board of Directors of the American International Recruitment Council (AIRC) adopted a new strategic plan for the years 2024 – 2027 . This strategic plan guides the overall strategic direction and daily activities of AIRC: The Association of International Enrollment Management.

The Strategic Plan Task Force identified three strategic priorities which serve as the foundational guiding principles for AIRC’s activities in the coming three years. Each strategic priority is supported by several action steps listing critical objectives to advance the priority. Taken together, the strategic priorities and action steps provide AIRC’s strategic direction. AIRC staff will develop specific tactics to execute on these priorities and measure success.

Strategic Priority #1: Global Leadership and Excellence in IEM

Building on AIRC’s unique status as a standards development organization, we will expand our reputation and influence as the leading association that upholds quality and develops expertise in the IEM field.

Strategic Priority #2: Inclusive and Sustainable Growth

We will intentionally and sustainably expand our reach and increase our membership to include and support diverse and global geographies, perspectives, and business models within the IEM field.

Strategic Priority #3: Research, Publications, and Advocacy

We will shape the IEM field and provide value to our members by producing relevant research into IEM trends, providing publication opportunities, and advocating with governments and regulatory bodies.

In reference to the planning process and priorities, Clay Harmon, Executive Director of AIRC stated. “AIRC’s 2024-2027 Strategic Plan Task Force crafted a thorough and thoughtful strategic plan that will enable AIRC to grow our membership, provide excellent member value, and increase our impact on the field of international enrollment management. I look forward to working closely with AIRC staff, members, and the Board of Directors to execute on the plan’s clear vision for AIRC’s future success.

View the full press release.

US takes first place in the eyes of international students, according to new IDP research

Tue, 30 Apr 2024 19:10:25 GMT

New research reveals a sharp increase in the popularity of the US as international students respond to policy changes in Canada, Australia and the UK.

Changes in government policies have had a significant impact on the higher education market and shaken up the top four major study destinations, according to international education specialist IDP Education’s latest Emerging Futures, Voice of the International Student research report.

The research, which collated the views of more than 11,500 prospective, applied, and current international students from 117 countries, has revealed significant shifts in how international students perceive and engage with study destinations amid a period of ongoing political and social change in the sector.

The US, which ranked last of the four leading study destinations in the previous iteration of Emerging Futures in October 2023, has claimed the top spot of first-choice destination for the first time since IDP began surveying students on this question. Canada has felt the biggest impact, falling from first place (tied with Australia) to fourth. Australia has dropped to second, and the UK retains third place. In addition, student perceptions of New Zealand and Ireland as first-choice study destinations improved.

Simon Emmett, IDP Connect Chief Executive Officer, said these results reflect the impact restrictive policy changes are having on prospective international students, more than half of whom have changed their minds on their first-choice destination.

“This is the first time we’ve ever seen the US ranked as the most popular study destination for international students in the Emerging Futures research,” said Emmett.

“The growth in the US and emerging markets demonstrates that students remain committed to bringing their global study dreams to life but are sensitive to policy changes. The results are a reminder that governments in the UK, Australia and Canada need to provide clarity on international student policies in order to maintain the competitive advantage they have in this global industry.

“Acknowledgement of the rich cultural, academic and economic contributions made by international students to their communities is also required to ensure these countries are seen as welcoming and attractive destinations.

“The actions taken by students have played out as predicted by our previous Emerging Futures report released in October 2023. We will continue to share the voice and concerns of students as we navigate an unstable climate and connect them with life-changing global opportunities,” he said.

Students ranked the US highest for quality of education, graduate employment opportunities and value for money. A ‘high quality of education’ was rated the key driver in first-choice destination selection among the top four destinations, and the latest findings revealed that the top factor students use to identify the quality of education in a destination is its ‘availability of graduate employment schemes’.

Interestingly, when choosing a program of study, ‘demand for jobs in my destination country’ came in above ‘demand for jobs in my home country’, with students from China and the Philippines most likely to choose a program based on earning potential after graduation.

Tennealle O’Shannessy, IDP Education Chief Executive Officer and Managing Director, said that with so much visa and policy disruption, students are reliant on IDP’s quality advice more than ever, while institutions are turning to IDP’s real-time demand data and global network intelligence to better understand students’ needs.

“As governments in some countries adopt measures which impact international students, demand is inevitably being affected and it is increasingly difficult for driven and bright students across the world to pursue their global goals,” said O’Shannessy.

“IDP’s trusted team of counselors worldwide are by students’ sides providing essential support and guidance at this critical time.

“IDP will continue to champion the voice of international students and equip institutions with the latest emerging trends to inform their strategies. We will work together with the sector to ensure that students are across the latest information, feel part of a supportive network and can thrive in their chosen study destination.”

For more insights from IDP’s Emerging Futures, Voice of the International Student research, download the infographic report.

About IDP Education’s Emerging Futures research

IDP’s Emerging Futures research on the perceptions of more than 11,500 prospective, applied and current international students builds on the findings of the Crossroads and New Horizonsresearch series, and aims to equip the international education sector, institutions and policy makers with informed insights to offer exceptional global education experiences aligned to student priorities.

About IDP Education

IDP is a global leader in international student placement and a proud co-owner of the world’s most popular high-stakes English language test (IELTS).

IDP is listed on the Australian securities exchange (ASX:IEL) and has 6800 employees across more than 30 countries. Its websites attract 100 million visits a year.

We specialise in combining human expertise with digital technology to help people get accepted into their ideal course, take an English language test or learn English in their schools. Our teams work side-by-side with our customers, at every step from course search through to starting their dream course or career.

We partner with more than 890 quality universities and institutions across Australia, Canada, Ireland, New Zealand, the United Kingdom and the United States. Our data insights are relied upon by organisations around the world to help ensure policies are informed by the diverse needs, challenges and motivations of students.

Most of all, we are proud of our people, who are trusted by our customers to help them realise their global study or career goals.

AIRC Webinar Series Tackles the Diverse Ways International Students Access U.S. Higher Ed and Why It Matters for Recruitment

Thu, 18 Apr 2024 15:49:24 GMT

AIRC Webinar Series Tackles the Diverse Ways

International Students Access U.S. Higher Ed

and Why It Matters for Recruitment

FALLS CHURCH, VA – April 18, 2024 – AIRC: The Association of International Enrollment Management announces a new webinar series: U.S. Entry Points for International Student Educational Avenues.

This wide-ranging series will focus on the many entry points international students use to access higher education in the U.S. Each webinar will closely examine diverse avenues involving English Language Programs, Community Colleges and University Transfer Admission, International Student Athletes, Secondary School Recruitment and Admission, and Cultural Exchanges, Vocational Training, Community Engagement, and Non-Credit Experiences.

Participants will learn why each of these entry points, and the many connections among them, should be a chief consideration when developing and implementing an international student recruitment and enrollment plan.

Webinar attendees will hear directly from experts working in model institutions and organizations that facilitate these entry points, including EnglishUSA, Oxford International Digital Institute, The Association of Boarding Schools (TABS), Shoreline Community College, AmeriCamp, and many more.

From May through September, AIRC Members can register for each webinar for free, with non-AIRC members paying $35 per webinar. The online sessions will be easily accessible through the AIRC website.

AIRC’s Executive Director, Clay Harmon EdD, notes, “Attending the entire series will provide the most value. Learning the connections and intricacies between each of these entry points, will help you, your team, and your organization or institution better understand how to support international students at every level and what you need to do to make it happen.”

Webinar listeners will also learn how to create and sustain international student educational avenues, identify the associations and organizations that support, promote, and advocate for these diverse journeys, and better grasp how international students often move through a variety of experiences along these entry points to the U.S.

About the American International Recruitment Council (AIRC)

The American International Recruitment Council (AIRC) is a 501(c)(3) non-profit membership association recognized by the U.S. Department of Justice and the Federal Trade Commission as a Standards Development Organization (SDO) for the field of international enrollment management. AIRC champions the interests of international students, educational institutions, and educational agencies through the development of professional standards and partnerships that advance effective and strategic practices in international enrollment management.

Contact:

Clay Harmon, Executive Director

American International Recruitment Council

+1 240-547-6400

Clay.Harmon@airc-education.org

What Questions Should an Agent Ask Before Selecting a Credential Evaluation Agency?

Mon, 18 Mar 2024 18:53:55 GMT

A credential evaluation ensures that your student receives proper recognition for the education they have already completed at an international institution. Credential evaluations validate academic work completed outside of the United States and Canada and can offer an equivalent grade point average (GPA) calculation, U.S. or Canadian credit and grades for courses completed, and an assessment of their degrees earned. When making admission decisions, higher education institutions can use this information to decide if a student is admissible (at the graduate or undergraduate level), if they may qualify for financial aid or scholarships, and can help determine if any transfer credit can be awarded. Not only does this save the student time and money towards their new degree, but it also helps you (the agent) counsel students to choose schools that align with their academic achievements and career goals.

What type of report will my student need?

Most evaluation companies offer a variety of report types to meet your needs. Consider if your student will need to provide a GPA calculation for financial aid, scholarships, or program admission. If your student is applying for graduate level admission, they will need to show they have earned the equivalent of a U.S. or Canadian bachelor’s degree, which can be determined by a general degree assessment. If the student is transferring in, they would want to obtain a course-by-course evaluation to ensure that that they can be awarded the applicable transfer credits.

What are the agency fees?

The cost of the report itself is typically promoted and visible. However, there are often additional fees that should be considered when comparing costs. Additional copies carry an extra charge, as will adding on a rush service. You will pay for the cost of your shipping, which can vary based on speed and destination. Some companies will charge for every credential or page evaluated per application, while other companies, like Educational Credential Evaluators (ECE), charge one flat fee regardless of the number of credentials included. Some companies also charge for things like sealing an envelope, document verification fees, electronic delivery, or cancellation fees. Make sure to include the cost of all additional fees when comparing costs across companies.

How are the reports sent?

Does the credential evaluation company offer a secure, electronic portal to receive your reports as soon as they are completed? If you are on a timeline, make sure to check their current turnaround time. ECE’s current turnaround time is an average of 5 business days. It is important to be aware that the turnaround time is calculated from the time all documents are received, so if you are mailing documents or need to receive paper copies of the report, make sure to allow sufficient processing time or use a company that offers a rush service. Our online portal, ECE® Dispatch, allows us to instantly send completed evaluation reports to schools, and our reports include color copies of the student’s official, vetted credentials.

What documents are required?

Some credential evaluation companies require original, official documents sent directly from the originating school to their offices. Look for a credential evaluation company that provides a chart or tool that specifies exactly what documents are needed based on the originating country and degree type, as well as how the document needs to be received. At ECE , we complete reports based on country-specific data collected by our research evaluator team that spends a great deal of time determining what is most secure and what is truly available to students in their country. In many cases, the student can send their original documents directly to us for their evaluation. We also accept electronic documents from a variety of sources like Digitary, the National Clearinghouse, my eQuals, World Document Service, and more.

Is the credential evaluation agency reputable?

While researching evaluation companies, I would encourage agents to review background information on the company. I would look for testimonials and a customer satisfaction rating. Look for a credential evaluation agency that is a member of NACES , the National Association of Credential Evaluation Services, to ensure quality and reliability. Many institutions only accept evaluations from NACES members. In addition, you can check the company’s Better Business Bureau rating, which assesses customer ratings and complaints, business transparency, and credibility on a scale of A+ (highest) to F (lowest). For example, ECE has an A+ BBB rating.

In summary, obtaining credential evaluations for your students allows them to utilize the education they have earned internationally, but not all evaluations bear the same quality and transferability. Make sure to do your research, ensuring the company is reputable and transparent. Don’t forget to check the company’s reviews and ratings and reference the NACES members list. Compare the full cost of the report, including fees, and prepare the documents required for the evaluation. An accurate credential evaluation paves the way for your student to substantiate the skills and experience they bring across borders.

About the Author:

Lauren Usma has been with ECE® as a Client Solutions Manager for a year. Prior to coming to ECE, she worked in higher education as the International Student Coordinator and PDSO, where she helped recruit international students to the U.S. She was the lead immigration advisor for her institution, helping to guide students through the F-1 student visa regulations and college admissions process.

Educational Credential Evaluators (ECE), a non-profit organization located in the United States, reviews academic achievements by individuals from other countries and converts them to the U.S. or Canadian system. ECE is a charter member of NACES and a recipient of the Better Business Bureau Torch Award for Ethics.

IDP Releases Key Findings From the Survey on a National Strategy for International Education in the US

Mon, 11 Mar 2024 19:01:42 GMT

Earlier this month, IDP was pleased to release the key findings from the Survey on a National Strategy for International Education in the U.S.

The survey was created in consultation with the following organizations: AACRAO, ACCT, ACE, AIEA, AIRC, EnglishUSA, IIE, NACAC, NAFSA, The Presidents’ Alliance on Higher Education and Immigration, the U.S. for Success Coalition, and others. The idea for this survey originated from the IDP’s 2023 Think Tank event, “ Destination 2030: Reimagining the future of student mobility .” All consulting organizations provided important input on the survey purpose, content, and design. The survey was administered and analyzed by IDP at no cost.

Survey Overview

The purpose of the survey was to identify collective strategic priorities for international education in the U.S. among higher education leaders and stakeholders, in support of the advancement of a formalized national strategy. The 15-minute online survey was out in the field between November 28 – December 22, 2023. This survey was designed for leaders in higher education who possess influence, perspective, and vested interest in the strategic integration of international education in the United States and was open to any professionals actively engaged in the field of international education.

The survey engaged a diverse group of over 400 professionals from various organization types within the field of international education.

Focus Areas

The survey explores four key areas:

Value of a national strategy – country and institutional/organizational level
Setting targets
Choosing tactics
Role assignment and organization

Survey Results

The results of the survey underscored the importance and complexities of developing a comprehensive national strategy for international education in the United States.

Respondents noted the importance of such a strategy in fostering U.S. global competitiveness, innovation and research, enriching cultural diversity, reducing barriers, and increasing access. However, several concerns were also raised, including sustaining the plan amidst changing government support and geopolitical trends.

Several key areas of consensus also emerged in the survey results, laying the foundation for future advancement of U.S. international education. One of the strongest areas of consensus was around the need for modernization of work pathways, visa policies, and opportunities for residency post-graduation, with expanded federal support and dual intent for F-1 students. Respondents also highlighted the importance of increased funding and federal support to attract more international students to the U.S.

Diversity also emerged as a key theme, with strategies proposed to address visa denial rates, provide scholarships for underrepresented groups, and promote study abroad opportunities to a wider range of students. Respondents identified quality, access, and support as critical components to expanding education abroad opportunities.

In terms of organization and governance, opinions were split between establishing a White House coordinating council and creating an independent cross-sector body. Most respondents agreed on the need for government funding, while alternative funding suggestions included contributions from higher education institutions and related organizations.

While much work is yet to be done, the survey results identify key strategic priorities and action areas that will advance the national conversation and drive real progress in U.S. international education.

CTA: Explore the full survey results

Download the Key Findings report: https://resources.idp-connect.com/us-sector-survey-report

About IDP

IDP is a global leader in international student placement and a proud co-owner of the world’s most popular high-stakes English language test, IELTS.

IDP is listed on the Australian securities exchange (ASX:IEL) and has 6,800 employees across more than 30 countries. Its websites attract 100 million visits a year.

We specialize in combining human expertise with digital technology to help students get accepted into their ideal program and help institutions enroll the best-fit students. Our teams work side-by-side with students at every step, from online searches through to starting their dream program or career.

We partner with more than 890 quality universities and institutions across the United States, Australia, Canada, Ireland, New Zealand, and the United Kingdom. Our data insights are relied upon by organizations around the world to help ensure policies are informed by the diverse needs, challenges, and motivations of students.

AIRC joins group of 10 education organizations and advocates as a founding member of the U.S. for Success Coalition

Fri, 23 Feb 2024 20:01:28 GMT

AIRC is excited to announce that it has joined a group of 10 other education organizations, think tanks, and advocates as a founding member of the U.S. for Success Coalition to foster international student success in the United States through a coordinated national effort. The coalition will work in partnership with the U.S. government, higher education institutions, the business sector, and other key partners to foster supportive federal policies and practices that allow the U.S. to compete and cooperate effectively on the global stage. By welcoming international students to the nation’s campuses and making pathways for them to apply their knowledge and skills in local economies upon graduation, the coalition aims to position the U.S. as a leading destination for the world’s talent. Read more [see attached]

ApplyBoard Pulse Surveys Show Students’ Desire for Affordability and Employability

Thu, 04 Jan 2024 18:34:50 GMT

Over the past year, several countries welcomed record numbers of incoming international students. However, with increased interest comes fiercer competition, whether between students for popular programs or between destination markets to attract the brightest minds. Understanding the factors that drive today’s international students, from affordability to practical experience opportunities, can help institutions and destination markets attract tomorrow’s innovators.

This October marked the second edition of ApplyBoard’s Recruitment Partner (RP) Pulse Survey . ApplyBoard also launched its Student Pulse Survey , which twice invited (once in Spring and once in Fall) prospective students to share their views on studying abroad. Combined, these surveys can provide international education stakeholders with invaluable insights about student sentiment in order to drive strategic decisions.

HOW DID STUDENT PERCEPTIONS OF INTERNATIONAL STUDY CHANGE IN 2023?

Many respondents to ApplyBoard’s RP Pulse Survey noted that students continue to see education as a path to a brighter future, as shown in the chart below. However, the proportion of respondents reporting a decrease in the number of students interested in studying abroad rose by 10 percentage points from the 2022 RP Pulse Survey. This change is likely due to a range of factors.

In 2022, the percentage of counsellors seeing a significant increase in prospective international students was over 50%. This enthusiasm aligned with major sector shifts. For example, in the United States, the year-over-year growth rate of new international student enrollments hit a 40-year high in 2022–23. [1] It’s worth noting that the post-COVID boom likely played a role in this massive growth rate.

As the four major English-speaking study destination countries remain open, there are fewer obvious opportunities for dramatic increases in student interest. Amid ongoing global inflation and its impact on families worldwide, the affordability of international study may also be causing prospective students to take a closer look than ever at the cost of studying abroad.

EMPLOYMENT TOP OF MIND, VISA PROCESSING CONCERNS EASE

The cost of studying remained the most important determining factor in the eyes of student counsellors and students. 86% of respondents selected it, up one percentage point from 2022. Cost of studying scored 15 percentage points higher than the next-highest factor. This emphasizes that, as in ApplyBoard’s survey last year, affordability remains a top student concern .

Cost of studying remained the strongest destination-determining factor among future international students, exceeding the next-closest factor by 15 percentage points.

Compared to 2023 ApplyBoard RP Pulse Survey results, more participants considered visa processing times and/or approval rates a top priority in 2022.

The second- and third-highest rated factors are also linked to finances, but speak directly to employability. 71% noted opportunities to work while studying were important. This option was a new addition to this year’s survey, and possible overlap between it and “post-graduation work opportunities” may contribute to why the latter option was chosen by 70% of respondents this year, but 80% last year.

63% of participants highlighted how important opportunities for permanent migration are to students. As such, it’s vital that destination markets and academic institutions promote clear avenues to permanent residency to current and prospective international students.

Visa processing times and approval rates were the option that changed the most dramatically from 2022 to 2023, and this rise in confidence may align with process improvements across the sector. For example, US student visa appointment wait times were the shortest they had been in two years in early 2023.

INTEREST IN HEALTH PROGRAMS RISES AS BUSINESS INTEREST FALLS

This year’s two Student Pulse Survey editions show shifting program interests among the world’s students. Although business maintained its position as the most popular program through 2023, other subjects, including health, saw increased attention.

Respondents to the Fall 2023 Student Pulse Survey displayed greater balance in their program interests than respondents in the Spring. Business lost a large chunk of its total share, as other programs, including health, made significant gains.

Nearly half of Spring edition respondents considered business a program of interest. Business' decline may be partially due to respondents' heightened awareness of destination job market vacancies, such as those in the health care sector.

23% of respondents to the Fall Pulse Survey indicated they were interested in studying health, an increase from 14% in Spring. It appears interest in business waned as health increased: only 36% of Fall respondents showed an interest in the field, compared to 47% earlier in the year. Still, the persistent popularity of business will be a trend worth watching in 2024.

This corresponds with internal ApplyBoard platform search data shared in ApplyBoard’s 2024 trends report . Student searches for health science programs ticked up from 11.5% of total share in 2022 to 11.9% in October 2023. But this rising interest still lags behind the swelling labour market demand, as the global shortage of health care workers is projected to persist through the next decade.

HOW ARE STUDENTS’ MOTIVATIONS FOR STUDYING INTERNATIONALLY CHANGING?

While governments and institutions attempt to woo prospective international students to their nations, the Student Pulse Survey showed historically motivating factors losing their influence over respondents.

In the Fall 2023 Student Pulse Survey, every factor on the decision to study abroad listed declined in influence compared to the Spring edition. This may reflect additional variables, such as earnings potential, becoming more influential.

Three factors in the Spring edition saw over 70% of students respond "Extremely" interested, compared to zero in the Fall edition.

Students viewed studies abroad with more nuance through the year. Every factor influencing students’ study abroad choices decreased in the “Extremely influential” category and increased in the “Very influential” category between Spring and Fall.

These findings may point to another variable becoming more salient, such as long-term earnings potential. This highlights institutions’ responsibility to explain how their programs’ costs will help students earn more in the future.

While it’s difficult to estimate if this is the start of a long-term trend, institutions, governments, and recruiters must nevertheless remain focused on creating accessible study abroad experiences for the world’s students. This means addressing local and international influences like rising housing prices and programs’ unique utility in regional job markets.

THE BOTTOM LINE

The ApplyBoard Pulse Surveys remain a useful tool for checking in on the international education sector. By monitoring how students and student counsellors view different markets as well as the sector itself, stakeholders are better equipped to gauge and address challenges in a timely and strategic manner with sector partners.

To drive continued connection with international students, academic institutions should consider the following:

This year’s survey results show that while interest in international study remains strong, students are placing a higher value on factors like affordability and programs that teach career-related skills. Highlight scholarships or financial aid open to international students, or unique work-integrated learning opportunities your institution offers. When connecting with future students, also speak about how international education can lead to more prestigious and in-demand career paths.
Destination markets that offer transparency about current costs of living while also providing robust post-graduation work opportunities will benefit from attracting—and retaining—top global talent.
Careful consideration of evolving program preferences must dictate recruitment strategy in 2024 and beyond. This requires flexibility in both the messaging and the execution of institutions’ offerings.

[1] The PIE News, US hosted over one million students last year . November 2023.

ABOUT APPLYBOARD

ApplyBoard empowers students around the world to access the best education by simplifying the institutional search, application, and acceptance process. By connecting international students, academic institutions, and recruitment partners on a single online platform, ApplyBoard drives qualified student applicants and diversity to more than 1,600 campuses across Canada, Australia, the United States, the United Kingdom, and Ireland. ApplyBoard has helped more than 600,000 students along their educational journeys.

To learn more about ApplyBoard, please visit applyboard.com .

From Local to Global: The Transformative Effects of International Student Recruitment on US Higher Education

Wed, 15 Nov 2023 17:27:19 GMT

The developing global preference for studying abroad has brought a new landscape for international student recruitment. The USA is undeniably one of the most sought-after study destinations which also dominates the World University Rankings. However, over the years unprecedented and significant changes have been witnessed in the higher education enrolment curve.

Speaking of Fall 2021 domestic enrolments, the country had 15.44 million undergraduate students. It was a 21% year-over-year decline in enrolment. Additionally, postsecondary student domestic enrolment has declined by 4.9% from 2019 to 2021. This was a significant decline in higher education enrolment since the year 1951. The country’s shrinking birth rate and tuition inflation are notable factors behind falling college enrolment.

The country's ratio of domestic and international students also reflects a loop in the enrolment pattern. Moreover, with the decline in university enrolments the USA might lose its share in the global market to other countries.

Global Flow Share of the Big Four

In the domain of international education, the United States, the United Kingdom, Australia, and Canada collectively make up the "Big Four," accounting for approximately 37% of the global flow of international students. Of this quartet, the USA welcomes nearly one in five international students globally. However, global student mobility adapts swiftly in response to various regulatory developments, underscoring the need for resilience and adaptability.

Notably, over the past two decades, Australia and Canada have emerged as significant competitors in international education, with Australia experiencing a 4X increase and Canada a remarkable 9X surge in student flows. In contrast, the USA and the UK achieved a more modest 2X expansion in student flow. As a result, Australia and Canada, once smaller markets, now contribute to 33% of the Big Four's international student flows, up from 15% in 2000.

These escalating figures make it evident that the UK, Australia, and Canada are gradually chipping away at the international student share held by the USA. Without a well-coordinated campaign to regain momentum, leadership, and growth, this trend is likely to persist.

As per the above forecast, the US may outperform. However, to surpass these numbers and maintain the existing growth shown in the below graph from the year 2003 the country will have to have a clear, coordinated, and actionable internationalization plan and policies.

The solution to all these glitches can be tackled by shifting focus to the Internationalization of higher education in the USA. This blog will articulate the importance of internationalization with special emphasis on student recruitment for the interest of the universities and the nation.

Assessing Internationalization: Why is it Essential for the US?

Assessing and analysing the contemporary state of enrolments at US colleges and universities, strategizing internationalization is an essential activity for US Universities and the Economy.

Internationalization can be meticulously worked on by increasing partnerships with institutions and organizations abroad, making the curriculum international, developing intercultural research projects, and increasing international student enrolments.

Benefits & Impacts of Advancing Internationalization

The US has more than 4,000 Institutions, and creating international policies that are regulated and standardised can have a major impact on improving student enrolment.

Throughout our analysis, we have highlighted and outlined a few notable benefits and impacts from a recruiter's point of view.

1. It can generate new revenues for the institution as well as the country.

2. Increases the number of international students studying in the USA.

3. Add diversity to the campus with student, faculty, and staff ratios.

4. Improves student's preparedness in the global era.

5. Encourages international research collaborations.

6. Contributes to the international development initiatives of the country.

To enhance the present demographic of internationalization in the USA, we have expressed a few practices to expand the cross-border flow of students.

Priority Activities and Measures to Enhance Internationalization

1. Focus on International Marketing

In internationalization, international marketing is fundamental to reaching the target audience. The US universities can focus on marketing measures to communicate the reasons to study here directly or indirectly. This can prove to be a good way to augment and showcase the university’s unique selling points and make a mark for expansion and generating leads. Universities can also announce application fee waivers and international scholarships to attract a fair number of students.

International marketing can be done on various levels like conducting events, participating in education fairs organised by local agents, participating in online webinars, etc. Developing an international marketing strategy as per the target group can yield fruitful results for the universities in the US. Digital marketing has become an economical and effective way to generate leads and reach out to a wider audience around the globe.

2. Create an International Agent Base

The study abroad recruitment industry is growing at an unprecedented rate. Millions of students aspire to pursue higher education in the US, providing opportunities for recruiters and agents to grow and flourish. These recruiters are a link between international students and universities. Agents can support scaling university applications through their network. Thus, the universities can focus on creating an international agent base that can assist students with the onboarding process to ensure a smooth transition. Finding the right agent base is vital. These agents will ensure that the students have appropriate documentation and are a suitable fit for the US University.

3. Establish Policies with a Concentrated Recruitment Focus

As per the latest HolonIQ US analysis, a list of the top 20 source countries for the United States in 2030 has been forecasted. According to the forecast, India is projected to be the number one source market for the US followed by China, Nigeria, South Korea, and Vietnam. Looking at the growth rate of these markets, establishing policies with a concentrated recruitment focus will notably enhance international student mobility from these source countries. Thereby being a profitable investment for the US universities.

4. Expand Networks to Strengthen International Positioning

While there is a substantial number of international student influx, the percentage of international students is still less in the US as compared to other leading study destinations like the UK, Canada, Australia, New Zealand, etc. By expanding the network outside universities and the country, international positioning can be strengthened.

For this, the universities can choose to spend more on creating international divisions on the campus which can support students’ needs. Additionally, they can choose to have representatives who can travel and do events to make students more aware of the universities and its programs. Hiring locally in major recruitment source countries can also help to enhance the international visibility of the university and attract more students to study in USA .

5. Increase Manpower for International Student Support

International students have various concerns when it comes to university applications and the entire process. When students do self-applications, they might feel overwhelmed with the complete process. A well-developed student support system can provide an enriching experience to the new international student. Universities can develop a more holistic structure and international office configurations to accommodate all international students' enquiries.

6. Introducing More STEM Programs

The US is globally popular for its STEM Programs. In the academic year 2020-21, 437,302 Bachelor's degrees and 146,573 Master's degrees in STEM fields were awarded. Apart from this, there were nearly 10 million workers in STEM occupations in 2021 and this total is projected to grow by almost 11% by 2031. Researchers have projected that the occupational growth of STEM will be over two times faster than the total for all occupations. Thus, introducing more STEM programs and specializations will lead to substantially more international student enrolments.

7. Developing New Policies

Most of the leading study destinations are focusing on tuition fee deposits. Similarly, the US can also make tuition fee deposits a mandatory requirement to curb the irregularities happening during student enrolment. Furthermore, they can also work on cultivating stringent policies to reduce the transfer of universities as it is leading to numerous long-term drawbacks and challenges for universities.

Following these measures will play a pivotal role in campus internationalization. Furthermore, let’s discuss the outcome of these measures in the US.

Anticipated Future of Internationalization

With the declining domestic enrolments, shifting focus on international student recruitment would not only help the US retain its spot as one of the top study destinations but also contribute to its economy and the labour market.

International student recruitment contributes massively to the US economy, statistically speaking in the academic year 2021-2022, the international students studying at US institutions contributed $33.8 billion. Additionally, they also supported 335,423 jobs in the country.

HolonIQ is predicting a major expansion of direct spending on international education. By the end of this decade, the total student spending is anticipated to be around US$433 billion. This dramatically high growth rate will demonstrate a major bounce-back for US universities.

About KC Overseas Education

KC Overseas Education is a distinguished study abroad consultancy with over two decades of experience in recruiting international students for higher education in the USA. With a front-row seat to the growing influx of international students in the USA, we share these insights to underscore the value of campus internationalization for the academic community. Through our services, we aspire to make a meaningful contribution to the further development of internationalization in the US and engage with the global student community.

In conclusion, the internationalization of higher education in the USA is not only a means of preserving its status as a top study destination but also a strategy for advancing economic growth, enriching campuses, and nurturing global preparedness.

USA Student Recruitment Pattern: Market Insights from South Asia, Southeast Asia & Africa

Fri, 01 Sep 2023 17:13:46 GMT

A leading study-abroad destination for international students, the USA continues to be the top choice for students from South Asia, Southeast Asia & Africa who are seeking international education opportunities. Over the years, the flow of international students studying at higher education institutions has been soaring high. Several compelling reasons have facilitated this growing preference for studying in the US. This growing international student mobility has in turn contributed enormously to the US economy.

International Student Recruitment is Important to the US Economy

Numerically speaking about the year 2021-22, international students living in the US have collectively contributed $33.8 billion to the economy. In addition to this, they have accommodated 3,35,000+ jobs across the country.

Reflecting on the surge in international student enrolment in the past few years, here’s a detailed market insight on the student recruitment pattern of the US. By exploring the recruitment resources and our industry expertise, KC Overseas Education is presenting market insights from South Asia, Southeast Asia & Africa.

Now let us see the source countries from where these international students come from.

International Students in the US: The Year 2021-2022

The data shows 9,48,519 international students were in the US in the year 2021-22. Before the arrival of the pandemic, the number of international students enrolled in US Universities was more than 1 million.

Country-Wise Number of International Students in the US

The highest contributor of international students in the US in 2021-22 has been China. China has contributed 31% or 2,32,674 students in the US. India has been the next leading source country when it comes to student enrolment in the USA with almost 21% or 1,29,569 students being contributed from India. Collectively, China and India have accounted for 52% of international students in the US.

While Nigeria and Vietnam have accounted to contribute 2% each with 29,284 students. The proportion of students from South Asia, Southeast Asia & Africa has grown dramatically. The statistics presented below indicate this growth in the number of international students from leading countries of South Asia, Southeast Asia & Africa.

As the above-mentioned numbers indicate, with 1,29,569, Indian students have a significant contribution to the US’s international education sector. Furthermore, 9,111 students from Bangladesh, 9,094 students from Nepal, 6,876 students from Pakistan, and 2,280 students from Sri Lanka have largely contributed to the international student population. KC’s student data from these countries signifies a preference for pursuing STEM courses in USA.

Talking about student mobility from Southeast Asian countries, Vietnam has contributed significantly in the year 2021-22 with 17,543 students. Furthermore, Indonesia has notably contributed 6,338 students to the international student population in the US. 4,039 students from Thailand, 3,699 students from Malaysia, and 2,781 students from the Philippines have been major contributors to the Southeast Asian region.

In 2021-22, Nigeria emerged as the top place of origin for international students in the US with 11,741 students. Pursuing Masters in USA was a preferred choice for African students. Ghana and Kenya have significantly influenced and contributed 7,218 students altogether. Together, these African countries are becoming the new source markets for the USA.

Considering this massive flow of the top student populations choosing to study in the USA , we have to comprehend whether this growth of international students from these source countries is sustainable or not and how would this growth look in the near future.

Forecast 2030 for International Students in the US

HolonIQ data predicts, that by the year 2030 the global education market will reach $10T. Furthermore, the developing market will be a major contributor to this expansion. Countries of Asia and Africa will be the driving force behind the expansion.

Mapping and forecasting global student flows to the United States, HolonIQ has forecasted the flow of international students studying at the US higher education institutions will be around 9 million by the year 2030. Additionally, these international students will be contributing more than $500B in annual direct expenditure.

Looking at the growth rate of the market, by the year 2030, China and India will continue to remain the top source countries for the US. However, it is predicted that India would effectively replace China as the top source country. By 2030, the flow of Indian students studying in the US is expected to double from around 2,00,000 students at present to 4,00,000.

Apart from India and China, student flow from countries like Indonesia, Ghana, Pakistan, Bangladesh, Nepal, Vietnam, and Nigeria are predicted to grow enormously. Thus, these countries will be among the top 20 source countries in the United States in 2030.

By overseeing student recruitment data and the growing number of international students in the USA, one can summarise the top reasons for this growth. Some of the leading reasons behind the rapidly growing number of students from South Asia, Southeast Asia & Africa are enlisted below.

Top Reasons Behind the Growth of International Students in the USA

1. Fastest Growing Economies

Various countries from South Asia, Southeast Asia & Africa are among the world’s fastest-growing economies. These countries including India, Vietnam, the Philippines, and Kenya are further expected to grow over the years.

2. High Proportion of the Young Adult Population

These major source countries have a high proportion of the young adult population. As young people have been at the forefront of educational activities, the increasing young adult population is looking forward to progressive opportunities for higher education in the US.

3. Rising Middle-Class Sector

The emergence of the middle-class sector is always considered good for the economy. The rapidly rising middle-class sector has increased the spending capacity to study in a country like the US.

4. Investing in Education: A Top Choice for Parents

Parents from these source countries consider spending money on quality education as an investment. This thought process has resulted in the growing number of student population in the US.

5. Availability of Funding Options

Lack of money is no longer a hindrance for study abroad aspirants. Over the years, there have been numerous ways to fund education in the US. Among these options, scholarships are the most sought-after funding option. Additionally, taking student loans and working part-time are also popular options that are encouraging students to study in the US.

In the recent times, getting an education loan to study in countries like USA has become a quick and steady funding option for Indians. Leading banks and financial institutions readily provide up to 100% of loan funding depending on the merits of the application.

Similarly, there are numerous loan funding initiatives that students of such countries can avail of. Some of these are Asian Development Bank’s (ADB) allocating education loans for students across Asia as ADB facilitates to promote quality and accessible education. Likewise, Nigeria’s Federal Government has recently established the Student Loan Act. According to this Act, students from economically weaker backgrounds will be provided with interest-free financial assistance so that they can access higher education.

Summarizing the key student mobility facts and figures mentioned above, the international student population from these source countries is anticipated to continue to grow rapidly in numbers.

Over the years, KC Overseas Education has witnessed this growth of students preferring to study abroad. Being one of the leading overseas education consultancies and having more than two decades of industry experience, we at KC Overseas Education have expanded in these regions and offering our quality services to students aspiring to study in the USA. We are all equipped to share insights into the recruitment challenges in these countries, and the processes which are needed to combat these challenges and increase the university's student outreach in these markets.

With the countries of South Asia, Southeast Asia & Africa becoming upcoming markets, the US will be long benefited by being one of the top destinations for international students.

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