ISREP Course: Learn More

About the Course

This certificate program is recommended for professionals in the field of international education. Professionals working in the field of international enrollment planning and recruitment will benefit from the course. Others who wish to gain knowledge and a better understanding of this area will also find the course extremely useful. One year of experience is recommended.
Participants enrolled in the program complete seven modules offered via a blend of in-person and on-line learning. The course launches in December at the AIRC Annual Conference with two in-person modules offered to the course cohort. The cohort model enables participants to develop a strong professional network.
Participants will take an additional 3 modules on-line each in January/February, March/April and May/June the following spring, followed by the final two modules taught in person in Washington, DC in July or August. (Dates to align with EducationUSA Forum.) Each module, including the live taught modules, includes homework assignments for assessment that will develop real-world skills for recruitment professionals.
At the end of the program, participants complete a capstone project culminating in the creation of a strategic international recruitment plan. Each participant will receive instruction, support and personalized feedback from expert practitioners in the field.
The final certificate is awarded to participants that complete the assignments for each module and the capstone project. A certificate badge will be provided for your resume.

Here is a tentative schedule for the 2020-21 course, launching in December, 2020.
ISREP Course Schedule 2020-2021 Date Assignments Due
Module 1 and 2 

Live taught at the Hard Rock Hotel, San Diego
Wednesday, December 9, 2020
8:30 or 9:00 a.m. - 4:30 - or 5:00 p.m.;
Coffee and Lunch, Reception included
(This is the pre-conference day of the AIRC Conference.
Conference registration is not required.
No pre-work is required)
January 9, 2021 (Submitted online)
Module 3 and 4 Online Component, Open January 1, 2021 March 1 and Mar 22 (all online)
Module 5 Online Component, Open January 1, 2021 May 15 (all online)
Module 6 and 7 Taught in Washington DC date TBA
Coffee and Lunch included.
This is immediately prior to the EducationUSA Forum.
September 15, 2021
There is no refund after course
has launched. Refunds before
the course can be processed
minus a $100 processing fee.
There will be intermittent discussion groups with the co-hort and
opportunities to also communicate with each other in an online forum.
Certificates awarded upon completion.
Recognition at the AIRC Conference (optional attendance)


Module Overview

1. The Effective Recruiter

So, you want to be an effective recruiter. By taking this course you will be well on your way! In this module, you will gain valuable information about ethical standards, how to prepare properly for recruitment trips, and how to lead on the ground recruitment efforts for your organization. You will also become aware of the importance of aligning professional comportment with the international cultural context. Finally, you will be encouraged to identify and explore how best to achieve your professional career goals.

2. Productive Partnerships with Third-party Recruiters

This module focuses on key considerations to develop and maintain productive partnerships with third-party recruiters. You will explore how to select, vet, and evaluate third-party recruiters. In addition, you will learn about the contract life cycle and apply it within the context of your institution. Finally, the perspective of the third-party recruiter will be presented in order for the participants to understand what matters the most to their prospective partners. Ethical principles and AIRC Standards will be used to inform both the discussions and assignments.

3. Navigating the Regulatory Environment

The success of international student recruitment strategies is directly impacted by regulations in the United States and abroad. This module provides participants with an understanding of fundamental concepts related to US immigration. Responding appropriately to basic immigration related questions from international students and families will make you a more effective recruiter. Moreover, we will review the importance of regional and professional accreditation and the provide a survey of the global regulatory environment as related to international recruitment.

4. Deciphering Educational Systems and the Admissions Process

International recruiters are often responsible for understanding a wide variety of educational systems from around the world. Very few systems are organized or executed in the same way as the US system, and it may be your responsibility to interpret foreign credentials and grading scales into terms that your institution’s staff and faculty can understand.


In this module, participants will learn about the four common education systems throughout the world and how to locate country specific information. An overview of model practices in international admissions, language proficiency assessment, and foreign credential evaluation will equip participants with valuable skills.

5. Impactful Marketing and Communication Strategies

No international recruitment plan can be effective without a well-thought out marketing and communication components. In this module, you will become familiar with a wide array of marketing and communication tools and techniques. After assessing your institution’s current practices, you will develop an action plan to improve your institution’s recruitment marketing and communication outreach.

6. Customizing Your International Recruitment Toolkit

International recruitment professionals may choose from a wide array of potential recruitment strategies. While no one modality will serve as the panacea to an institution’s recruitment objectives, it is also easy to be overwhelmed by the sheer number of possible strategies. Discerning which strategies are most effective for an institution is critical to achieving recruitment objectives.


Through this module’s pre-meeting assignments, participants will be introduced to established recruitment strategies; a combination of which may serve as the foundation of a recruitment strategy. At the conclusion of the module, you will understand the pros and cons of each strategy; knowledge that you will incorporate into your recruitment plan.

7. Strategic International Recruitment Planning & Budget Modeling

A common reason for failure in international recruitment is the absence of a sound plan. In this module, you will connect international recruitment initiatives with institutional strategy and budget, and conduct a stakeholder analysis to determine who must be involved throughout the strategic planning process. You will be introduced to tools for measuring return on investment in international recruitment activities and to advocate for resources through forecasting of revenue.

Meet the Instructors

Dr. Pia Wood, Vice Provost and Dean of International Affairs, University of North Texas

Dr. David Di Maria, Associate Vice Provost for International Education, University of Maryland, Baltimore County

Dr. George Kacenga, Executive Director of Global Engagement, Purdue University Northwest

Dr. Michael Wilhelm, Associate Vice Chancellor of International Programs, University of North Carolina, Wilmington


There is no refund after course 
has launched. Refunds before
the course can be processed 
​minus a $100 processing fee.