The Use of Recruiting Agents in the United States
in World Education New & Reviews, March 2010"Higher education in the United States has long been attractive to international students, and universities have historically been able to attract those students on little more than name and reputation alone. However, as smaller, less well-known institutions seek to increase their recruiting efforts abroad the name-brand approach has become less viable, especially in the face of increased competition from a growing crop of education-destination countries around the world. As a result, a steadily increasing number of U.S. colleges and universities are employing — or looking to employ — the services of commission-based, in-country recruiting agents, a practice that has, until now, been viewed with considerable skepticism."
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