in Times Higher Education, by John Morgan, May 27, 2010
The growth of an organisation set up to help US institutions compete in the global market could be a sign of the nation's growing interest in overseas students.
The American International Recruitment Council (AIRC) this month reached the milestone of 100 institutional members, two years after it was established. It is seeking to "develop standards of ethical practice pertaining to recruitment of international students", and provide "best practices and training to assist overseas student recruitment agents and institutions themselves to better serve students seeking admission".
According to official figures, the US had 623,800 overseas students in 2007-08, compared with 389,330 in the UK. However, a report published last year by the Observatory on Borderless Higher Education warns that while the US remains the most popular destination globally, "other countries with more aggressive recruitment strategies have steadily cut into the US market share in the past decade".
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To read the rest of the article, go here: http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=411725
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